AdExchanger News for September 18, 2019

Today's Must Read - Antitrust Crib Sheet: A Rundown On All Of The Big Tech Probes [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, September 18 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Hear from Credit Karma’s head of marketing, Kiki Burton, on how to evaluate and integrate technologies – whether DMP, CDP or “other." Event sponsored by Pitney Bowes and Teads --------------------------------------------------------------- Today's Must Read [Antitrust Crib Sheet: A Rundown On All Of The Big Tech Probes]( Big tech can’t swing a cat these days without hitting an antitrust investigation. It’s hard to keep track of all the antitrust action, and there’s likely to be more. Here’s a cheat sheet on who’s investigating what and why – so far… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Financial Times Is Capturing Ad Budgets Of Small Buyers By Automating The Hassle]( Financial Times has started using automation to make selling long-tail inventory more efficient. Automation allows Facebook and Google to capture significant ad revenue from small buyers, but for publishers like FT, managing those campaigns requires tremendous manpower… [More.]( [Oracle Integrates BlueKai And ID Graph With CX Unity]( Integrating Oracles DMP, ID graph and CDP is meant to help marketers tie third-party data about unknown prospects to their customer data, and quickly receive insights from across disparate ad tech and mar tech systems… [More.]( [Good Things (Can) Come In Black Boxes]( Black-box ad tech companies can drive great performance for marketers, which in turn can fuel strong margins. But can they withstand growing calls for transparency? Resistance may preserve their business model but may also prevent growth due to ongoing industry trust issues.… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Programmatic Everything Tapad co-founders Are Traasdahl and Dag Liodden are the latest ad tech entrepreneurs to bring programmatic principles to adjacent industries. The two have raised $14 million for their new startup Crisp, which will use big data to reduce food waste, [VentureBeat reports](. Crisp is the latest in a string of non-ad tech startups to be launched by ad tech veterans. Former AppNexus CEO Brian O’Kelley has [launched CMDTY](, bringing exchange-like technology to real-world supply chains. And Jason Kelly – formerly of Admeld, Dunnhumby and Millennial – has founded Kambr, an airline industry revenue management system. “This revolution happened with media and advertising technology and with retail with ecommerce, and there are principles of that to be applied in the airline industry,” Kelly [told AdExchanger](. Network To Get Work The Washington Post introduced an ad network competing with Google’s real-time publisher exchange and the Facebook Audience Network. The software costs half a million dollars per year at the low end to participate, and costs millions for larger publishing partners, the Post’s VP of commercial technology, Jarrod Dicker, tells Axios. Publishers need to license the entire Zeus product suite, the news company’s data and ad-targeting tech, to participate in the joint ad network. Achieving scale and national penetration will be a challenge for the Post, however. Practically every site is plugged into Google and Facebook, and the value of their networks is derived in large part from their scale. Dicker is optimistic since WaPo’s tech allows publishers to trim third-party vendors that soak up margins. “Zeus gives publishers the opportunity to license a shared technology stack, and have full control over their revenue and the technology powering it,” he said. “It empowers them to become less dependent on revenue platforms like Google and Facebook.” [More](. Channel Surfing Amazon has been trying to secure exclusive content by licensing TV shows and movies for the free, ad-supported streaming service IMDb TV, as well as by opening up TV-like channels within the app. But some TV programmers are turned off by Amazon’s terms, Digiday reports. Specifically, they don’t like Amazon’s insistence on controlling 100% of IMDb TV inventory. Most TV distribution deals grant a certain percent of ad inventory or revenue to the distributor (which could be audience portals like Amazon, Roku, Pluto TV or AT&T’s DirecTV). But Amazon insists on 100% control and instead offers a 55% cut of ad sales. [More](. But Wait, There’s More - [Day Two To One Day]( - Stratechery - [NBCU Introduces Peacock, Its New Streaming Service]( - NYT - [Pinterest Announces Updates To Lens, Visual AI Search Tool]( - VentureBeat - [AdMob Releases New Reporting And Insights For App Publishers]( - blog - [And The CCPA Remains Very Much The Same]( - Tech & Marketing Law Blog - [Hotel Marketers Still Turn To Facebook As Most Effective Targeting Tool]( - eMarketer - [Coding Startup GitLab Raises $268M At $2.7B Valuation]( - Bloomberg - [IAB Europe: Video Explainer Series On Programmatic Topics]( - blog - [Accomplice Buys Both Design & Manufacturing And Spatial Cinematics]( - The Drum You’re Hired - [Spotify Snags BuzzFeed CRO To Lead Global Ad Sales]( - Ad Age - [YouAppi Names Sawato Yoshii As Country Manager For Japan]( - release - [Amazon Vet Humphrey Chen Joins VidMob As Chief Of Product]( - release [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( Podcasts [The Big Story Episode 60:]( The Great Ad Tech Reformation [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 144:]( CEO Brendan Monaghan [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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