AdExchanger News for September 17, 2019

Today's Must Read - Amazon Wades Deeper Into Influencer Marketing With Influencer Storefronts [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, September 17 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Glen Hartman from Accenture Interactive and Sir Martin Sorrell from S4Capital will close out the conference with a discussion on the agency model. Event sponsored by Permutive and Zeotap --------------------------------------------------------------- Today's Must Read [Amazon Wades Deeper Into Influencer Marketing With Influencer Storefronts]( Amazon’s steady growth into a major advertising destination has deepened its interests in influencer marketing. The Amazon Influencer Program launched in 2017 as a way for influencers to earn a rev-share from driving sales on Amazon through links on their social media posts… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Zenith Forecasts $45B In Video Ads This Year, But TV Is Still King]( There’s a long way to go before online video upends broadcast television. Even by the end of 2021, linear TV advertising is forecast to remain above $180 billion, while online and mobile video will combine for about $106 billion… [More.]( [Everything You Need To Know About CCPA – For Now]( The California Consumer Protection Act is nearing its final form. With the close of the state legislature’s 2019 session Friday, no more bills can be introduced this year, and the few amendments that did pass the Senate are headed to the governor's desk for a signature… [More.]( [Ad Tech Vet Jason Kelly Brings Programmatic Mindset To Airline Industry]( Jason Kelly is returning to his old stomping grounds, the flight travel industry, with the launch of an airline revenue management system called Kambr, backed by a $4 million funding round. The ad tech OG previously worked at Rapt, Admeld, Sociomantic and Millennial Media… [More.]( [The Reality Of Machine Learning In Marketing]( One of marketers’ main jobs is to identify the human truth that drives connections with products and services, according to Sachin Puri, VP of growth marketing at McAfee. This can't be captured optimally by machines as yet, but there are several areas where machine learning can boost marketing today… [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Mind The Shop Amazon updated its product search algorithm to give its private-label brands an edge over other relevant or best-selling items, The Wall Street Journal reports. The secret algorithm change was introduced late last year, according to sources who worked on the project. Amazon’s retail and marketplace team in the Seattle headquarters has for years been pressing Amazon’s search algorithm unit, dubbed A9, to help juice sales of Amazon-owned products. The A9 engineers, based in Palo Alto, Calif., have historically taken a neutral, user-centric approach. But as Amazon tries to turn its sprawling fiefdoms into a cohesive platform, it will face situations like this where it must carefully balance internal disputes and potential antitrust scrutiny. [More](. Pay To Play FastPay, which finances deals between buyers and sellers of digital media, announced an $80 million fund backed by AIG that it will use to issue credit. [Read the release](. Ad tech and digital media companies often carry high “accounts receivable,” which means they aren’t paid upfront for campaigns they’ve run. But traditional lenders don’t like “accounts receivable.” As Videology and Sizmek learned in the worst possible way, hundreds of thousands or even millions of dollars in accounts receivable revenue isn’t actually money in the bank. It’s a risky move for AIG, USC finance professor Rodney Ramcharan tells the Los Angeles Business Journal. “If the economy tanks, some of the players in this may lack the capacity to make good on their debt,” he said. But there’s plenty of opportunity too, if FastPay’s financial data enables it to discern sustainable and growing private companies in the space from the riskier bets. [More](. Cutting Capers Caper, a company that makes smart in-store shopping carts (i.e. carts with a touchscreen) raised $10 million. Among its backers is the Red Apple Group, which owns grocery chains like Gristedes and D’Agostino. Shopping cart manufacturers may not seem like targets for tech disruption, but smart cart startups have raised tens of millions in the past year. Caper “bridges the digital and physical shopping experiences,” said John Catsimatidis, Jr., principal of the Red Apple Group, in a [press release](. The in-store tech is pitched to customers as a shopping helper, but data and incremental revenue is the prize. “Caper not only streamlines checkout but also, through its screens on the cart, interfaces with shoppers to deliver product details, recipes, and tailored recommendations as they shop,” CEO Lindon Gao said in a statement. But Wait, There’s More - [ANA: Two-Thirds Of Marketers Updated Agency Contracts In Response To Kickbacks]( - MediaPost - [Who Would I Be Without Instagram? An Investigation.]( - The Cut - [The Strategy Behind TikTok’s Global Rise]( - HBR - [Women’s World Cup TV Ads Drew More Than $100M, Smashing Estimates]( - WSJ - [Media Co’s Need Huge Scale To Survive, Cheddar Founder Says]( - The Information - [Google Tests “In-This-Video” Search Feature]( - Search Engine Land [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( Podcasts [The Big Story Episode 60:]( The Great Ad Tech Reformation [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 144:]( CEO Brendan Monaghan [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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