AdExchanger News for September 16, 2019

Today's Must Read - Here’s What The World’s Top Antitrust Enforcers Are Thinking About Right Now [AdExchanger | Optimizing the News] Today from AdExchanger Monday, September 16 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Dotdash, Business Insider and IBM Watson Advertising share how they’re defending the value of their content and audience from walled gardens, crumbling cookies and privacy restrictions that are changing programmatic advertising. Event sponsored by StackAdapt and Telaria --------------------------------------------------------------- Today's Must Read [Why Google Shouldn’t Worry About Antitrust Scrutiny – And Why It Should]( Usually, you’ve got to pay lawyers for legal advice. But between sessions at Fordham University’s annual conference on international antitrust law and policy on Friday, there was much informal chatter about Google’s growing list of antitrust inquiries. The takeaway: This isn’t Google’s first antitrust rodeo, but it may be different this time… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Here’s What The World’s Top Antitrust Enforcers Are Thinking About Right Now]( “Break up Big Tech” is a good sound bite for presidential candidates on the stump. But antitrust regulators in the United States and around the world aren’t rushing to sharpen their scalpels just yet… [More.]( [Podcast Industry Is Reliving The Early Days Of Digital]( Does this sound familiar? A publisher ad network invests in technology to support more automated, data-driven advertising. Over time, platform revenue supersedes traditional ad sales. Eventually the business pivots hard to tech. This story has played out numerous times in digital advertising and has now come to the podcast medium… [More.]( [How UX Can Shape DTC Brand Strategy]( Direct-to-consumer brands disrupt traditional ways of doing business, with their delivery of a fundamentally different and improved user experience (UX) at its core. This UX is derived from a culture of engineering and software with very clear strategies, paired with a business need to deliver a desirable product… [More.]( [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five years, was named chief revenue officer of Instacart on Friday. [Read the release](. Instacart’s primary business is with grocers and retailers, who use it for online ordering and delivery. But as it grows, Instacart becomes a stronger marketing and analytics company, since it can target deals and attribute sales. Dallaire’s experience at Amazon and Yahoo before that should be useful in pitching Instacart’s value to agencies and shopper marketers. “As consumers continue to become more comfortable buying their groceries online, there are an increasing number of opportunities for brands and retailers, large and small, to engage them more deeply,” he said in the release. Though one retailer Instacart won’t be working with is Amazon, which[dropped Instacart]( as the main Whole Foods grocery delivery partner late last year. Off The Charts YouTube will stop counting views from paid ads on its one-day tracking chart for music videos, ending a long-standing practice used by artists and record labels to pay their way to the top, Bloomberg reports. The decision cuts off a huge revenue stream for YouTube, which has become a premier destination for artists and record labels to promote their new work. YouTube has been happy to rake in the revenue as the music industry games its charts, but now it wants to “provide more transparency to the industry,” the company said in a blog post. [Read it](. YouTube also wants to be on par with companies like Nielsen, whose metrics determine the royalties paid to artists and record labels. [More](. The DTC Scene Consumer goods giant SC Johnson acquired the startup men’s skincare company Oars + Alps at a valuation of about $20 million, reports Chicago Inno. It’s a relatively small deal, but points to a popular potential exit ramp for DTC companies that haven’t raised tens of millions in venture capital. Oars + Alps didn’t have huge media and marketing blitzes like those of Dollar Shave Club and Harry’s, the frontrunners in DTC men’s care products – nor did it have their billion-dollar acquisitions. Its story is more akin to Walker & Company Brands, maker of Bevel grooming products and Form hair care, which was [acquired by Procter & Gamble]( last year for a similar sum. [More](. But Wait, There’s More - [Advertisers Are Drowning In Data, Kantar Study Says]( - Campaign - [Gig Economy In Crosshairs After Freewheeling Growth]( - NYT - [TV Is Dead! Long Live TV! Forrester Cross-Channel Video Ad Platform Wave]( - blog - [Bloomberg On Track To Double Digital Subscriptions This Year]( - Digiday - [Google To Pay $1B To France To Settle Fiscal Fraud Probe]( - Reuters - [ANA Launches Measurement Division To Enable Standards]( - MarketingLand [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 60:]( The Great Ad Tech Reformation [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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