AdExchanger News for September 13, 2019

Today's Must Read - How NBCUniversal’s Denise Colella Is Bringing Targeted Ads To TV [AdExchanger | Optimizing the News] Today from AdExchanger Friday, September 13 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Dotdash, Business Insider and IBM Watson Advertising share how they’re defending the value of their content and audience from walled gardens, crumbling cookies and privacy restrictions that are changing programmatic advertising. Event sponsored by StackAdapt and Telaria --------------------------------------------------------------- Today's Must Read [How NBCUniversal’s Denise Colella Is Bringing Targeted Ads To TV]( NBCUniversal’s Denise Colella will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. People watching a TV show shouldn’t see ads they don’t care about. Transforming the TV ad experience to incorporate more targeting is a key mission of Denise Colella, SVP of advanced advertising… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: The Great Ad Tech Reformation]( Are we in the midst of an ad tech resurgence? It’s way too early to say, but public companies like The Trade Desk, Telaria, Cardlytics and Rubicon Project have been outperforming recently. This week on The Big Story, the team looks at what the heck is going on… [More.]( [AppNexus President Michael Rubenstein To Step Down]( Longtime AppNexus President Michael Rubenstein will leave the business at the end of 2019. Rubenstein is the latest top executive at AppNexus to leave since the company was acquired by AT&T under its Xandr unit for $2 billion in June 2018. Founder and CEO Brian O’Kelley left the company in October 2018… [More.]( [Publishers Are Abandoning First-Gen DMPs]( The data-management platform was sold as a tool with the power to turn publisher data into dollars. Vendors wooed publishers into signing multiyear contracts to use the technology. But the expectations didn’t match reality. As those contracts have expired, especially this year, many publishers aren’t renewing them… [More.]( [Brian O’Kelley’s Next Move Has Nothing – And Everything – To Do With Advertising]( What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus founder Brian O’Kelley is revving up a new startup called CMDTY (pronounced “commodity”) that aims to apply data and technology to the old-school industry of supply and logistics management… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. CCPA Crunch Time Lobbyists, cool your jets. The California Consumer Protection Act is nearing its mostly final form. The legislative session closes on Friday the 13th (that’s not ominous), which is also the deadline for lawmakers to pass any outstanding bills. Hail Mary[lobbying efforts by Google]( and other industry parties to defang the law appear to have stalled. And so don’t expect any substantive changes at this point. Although there are still a few amendments in committee, and the governor still needs to sign the amendments that did pass into law, there are “no major amendments to the CCPA currently in print, so the law will go into effect largely unchanged Jan. 1, 2020,” [tweeted]( Justin Brookman, director of consumer privacy and tech policy for Consumer Reports and a former FTC staffer. Now it’s up to the California attorney general’s office to draft implementation regulations to help businesses comply with the law. What-opoly? A multistate probe into Google’s business practices is homing in on its ad tech holdings, The Wall Street Journal reports. A subpoena sent by the Texas attorney general, in partnership with other state AGs, has 200-plus questions and information demands. “Many of the questions appear designed to solicit evidence that Google engaged in anticompetitive conduct in building up its powerful position,” according to the story. [More.]( Earlier this week, Reuters touched a nerve with a separate report that alleged Google unfairly stifles ad tech competition, prompting a rare Google blog post in return. The ad tech industry is “famously crowded,” [writes]( Google VP of product management Sissie Hsiao. Aside from other global giants, such as Amazon, Adobe and AT&T, Google competes with successful ad tech companies that are “less familiar to consumers but are publicly traded leaders.” Hsiao cites an [AdExchanger story]( about businesses like The Trade Desk, Rubicon Project and Telaria that have gone through a recent growth spurt. Disruption Insurance Truman’s, an ecommerce cleaning solutions manufacturer, announced a $5 million investment Thursday led by the German brand holding company Henkel, which owns popular household cleaning brands. Truman’s only launched this year, but picked up early traction with a viral LinkedIn video – an unusual corporate-first spin on the DTC playbook. Truman’s, like many other DTC startups, ties its appeal to social issues. Truman’s ships concentrated cleaning solutions that plug into spray bottles filled with water, saving on water and plastic compared to bottles sold at a store. The startup initially turned down meeting offers from Henkel, not envisioning the business working with a major industry player, co-founder and CMO Alex Reed tells Ad Age. “They really believed this disruption in product is coming, and it was going to come from the outside,” he said. [More](. Stutz On The Move Salesforce Marketing Cloud chief Bob Stutz has been promoted to VP of strategic partners at the company, Inside Indiana Business reported. Under Stutz, Salesforce Marketing Cloud set its positioning around data integration with acquisitions like Datorama and MuleSoft, as peers in the marketing cloud space set their sights on data sales and online advertising. ([AdExchanger has more]( on that.) It’s unclear who will replace Stutz as CEO of the Salesforce Marketing Cloud. [More](. But Wait, There’s More - [Instagram Reportedly Developing TikTok Copycat Feature ‘Clips’]( - Tubefilter - [The Athletic Ventures Outside The Paywall Into Advertising]( - Bloomberg - [DoubleVerify Partners With Snapchat To Authenticate Media Quality]( - release - [How Le Monde Is Using Podcasts To Drive Digital Subscriptions]( - Digiday - [Where Beauty Brands Spend The Most]( - Forbes - [Panoramic Comes Out Of Stealth With $35M Round]( - release - [Google Says An Algorithm Change Will Highlight ‘Original Reporting’]( - NYT - [Oracle CEO Mark Hurd To Take A Medical Leave Of Absence]( - CNN - [Spotify Acquires Music Production Marketplace SoundBetter]( - TechCrunch - [Comcast Spotlight Launches TV Ad Planner]( - release You’re Hired - [Extreme Reach Names Catherine D'Amato VP of Compliance]( - release - [Snap Canada Makes Matt McGowan Country Manager]( - Media In Canada [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( Podcasts [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](