AdExchanger News for September 12, 2019

Today's Must Read - [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, September 12 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Dotdash, Business Insider and IBM Watson Advertising share how they’re defending the value of their content and audience from walled gardens, crumbling cookies and privacy restrictions that are changing programmatic advertising. Event sponsored by StackAdapt and Telaria --------------------------------------------------------------- Today's Must Read [California Isn’t The Only State Getting Busy With New Privacy Laws]( More than a dozen states either have new data protection regulations on the books or in committee, from Nevada, Maine, Pennsylvania and Connecticut to Massachusetts, New Jersey, Illinois and Maryland – with likely more on the way… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Sir Martin Goes Rogue, Bashes Competitors On S4 Earnings Call]( S4 Capital had a solid second quarter earnings report Wednesday, with revenue up 41.6% to $108.5 million in the first half of 2019. But that didn’t stop CEO Martin Sorrell from spending a significant portion of the earnings call throwing shade at his competitors, especially his former empire WPP… [More.]( [4 Reasons Why News Media Will Thrive In The Wake Of Privacy Regulation]( Does the shift to contextual ad targeting and subsequent advertiser blacklists pose a serious threat to premium publishers? No, according to Jeff Turner of The Washington Post, who believes this shift will make advertising with premium publishers more valuable and stronger than ever… [More.]( [Lotame CEO On Launching A Private Data Exchange, And Why The New DMPs Are “Fool's Gold”]( Point solutions often get a bad rap, but that’s exactly what Lotame wants to be. It began as a DMP for publishers but has systematically unstacked itself to make parts of its DMP available a la carte, including a connected TV product suite and access to its global second- and third-party data marketplace… [More.]( [Using Machine Learning To Break The Cycle Of Bias]( Within the field of machine learning, there are two approaches – supervised and unsupervised learning – that advertisers must familiarize themselves with. Misunderstanding them could lead to the potential biases built into technology… [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. GDPR Who? GDPR hasn’t stunted the growth of programmatic revenue in Europe. An IAB Europe programmatic sales report finds the category grew 33% in 2018 to $18.4 million, The Drum reports. Even excluding the impact of social media ads, programmatic revenue was up 26.6% to $6 billion. Seventy percent of display inventory and half of all online video is now traded programmatically in Europe. Most European publishers have installed ads.txt, but adoption on the buy side is relatively low. "In the context of this evolution, it is encouraging to see the majority of stakeholders expecting an increase in programmatic investments of up to 80% over the next 12 months,” said IAB CEO Townsend Feehan. “It is clear however that talent, the low buy-side adoption of ads.txt and supply chain transparency remain impediments to this growth.” [More](. Political Gains Facebook has been the go-to platform for early fundraising and voter acquisition campaigns on both sides of the aisle. Democratic primary campaigns have been forced into a Facebook advertising frenzy, with new party rules that institute polling and donor minimums to qualify for debates, and a score of candidates competing for the limited universe of liberal primary supporters. Democratic campaigns have offered $100 or more [per new donor](, regardless of whether they donate $1 or $1,000. Ten of the 23 candidates failed to qualify for the debate this month, the Boston Globe reports. And it isn’t just Democrats all-in on Facebook. President Trump’s reelection campaign spends more on Facebook than any other media channel. Facebook is even pulling away from Google. Democrats have spent $29 million on Facebook and $8.4 million on Google, including YouTube. Trump is almost even on Google advertising with $8.3 million, but has spent $17 million on Facebook. [More](. Facts On The Ground Factual, a location data company, is relaunching products in Europe after it retreated from the bloc last year due to concerns of potential GDPR violations. Many location data and cross-device companies abandoned their media businesses or shut down EU operations entirely, including Tapad, Drawbridge and Factual. But Factual says it’s ready to resume location data sales that comply with the GDPR, including new contracts and consent data features in Europe, Business Insider reports. “We don’t expect for the scale to reach pre-GDPR volume,” said Factual CMO Brian Czarny. The company recently hired IBM Watson EMEA vet Ross Webster to lead its European business. Even if there is less data available since GDPR, there’s a “pent-up demand” in Europe for location information within the open ecosystem. [More](. But Wait, There’s More - [Supply-Side Platforms Want To Deal With Advertisers Directly]( - Digiday - [What State By State Privacy Laws Mean For Programmatic]( - Adweek - [The iPhone And Apple’s Service Strategy]( - Stratechery - [Empower Agency Sold To CEO Jim Price]( - MediaPost - [Introducing Shopify Fulfillment Network]( - release - [Google, Amazon, Microsoft Battle To Store Health Data In The Cloud]( - WSJ - [Newspapers Turn To Lobbying Against Google And Facebook]( - Axios - [LinkedIn CEO Says Tech Regulation Risks Stifling Innovation]( - Bloomberg - [Walmart Is Done Buying Small Retailers To Compete With Amazon]( - Recode You’re Hired - [USIM Taps Greg Smith To Lead Integrated Strategy]( - MediaPost [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( Podcasts [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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