AdExchanger News for September 11, 2019

Today's Must Read - What Headwinds? Ad Tech Stocks Are Surging This Year [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, September 11 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Dotdash, Business Insider and IBM Watson Advertising share how they’re defending the value of their content and audience from walled gardens, crumbling cookies and privacy restrictions that are changing programmatic advertising. Event sponsored by StackAdapt and Telaria --------------------------------------------------------------- Today's Must Read [What Headwinds? Ad Tech Stocks Are Surging This Year]( Amid fears of a recession and wild swings in the stock market, some advertising technology companies are enjoying a renaissance. Since the start of 2019, shares of Telaria, Rubicon and The Trade Desk have more than doubled in value, and Cardlytics has more than tripled its market cap… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [From Corporate To Connected: A Data-Powered Approach To Put People First]( To reach a younger, new-in-investing audience, the financial services firm used data and insights to strategically pick the right influencers and the right moments to tell real stories of human connection. It's a far cry from all of its past efforts, which were largely transactional… [More.]( [AdRoll Group Rebrands To NextRoll And Marches Toward Mar Tech]( NextRoll will serve as a holding company for three distinct business units, each with its own P&L, to help brands bridge the gap between their ad tech and marketing tech needs. It's a much different look than AdRoll circa 2006, when it first launched as a retargeting and remarketing startup… [More.]( [Integral Ad Science Turns Over Entire Senior Leadership Team]( Since Lisa Utzschneider was hired as CEO of Integral Ad Science in January, almost the entire senior leadership team has turned over, a sign of swift change at the Vista Equity Partners-owned ad tech firm. The acquisition closed last July… [More.]( [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Obscura Procura Airbnb is leading a $20 million investment in Atlas Obscura, a travel and local oddities media company. More than half of Atlas Obscura’s revenue already comes from the booking of trips and tour experiences, so it’s a natural strategic partnership. The site also has strong backers from previous rounds, including investments from A+E Networks, The New York Times, former DoubleClick chief Kevin Ryan, Business Insider co-founder Henry Blodget, Bustle Digital Group CEO Bryan Goldberg and New Atlantic Ventures, which invests in media-tech startups, such as the programmatic health media network PulsePoint. “What we have is a very powerful brand that is not dependent on the traditional lines of revenue that digital media has depended on,” Atlas Obscura CEO David Plotz tells The Wall Street Journal. [More](. CEOs Vs. The States Big tech isn’t the only contingent lobbying California lawmakers about the state’s new data-privacy law. Fifty-one CEOs, including from AT&T, Comcast and IPG, are calling for Congress to create a federal privacy law that would preempt state laws such as the California Consumer Privacy Act (CCPA), MediaPost reports. The CEOs support an approach that defines “personal data” under the PII umbrella (information tied to an actual human, like a name or home address) rather than the broad definition of personal data under CCPA, which includes cookies and IP address. The group argues that a state-led approach to privacy legislation is bad for consumers, who “should not and cannot” be required to keep up with legal differences across state lines. “Now is the time for Congress to act and ensure that consumers are not faced with confusion about their rights and protections based on a patchwork of inconsistent state laws,” the CEOs wrote in a letter to both houses of Congress. [More](. The Digital B&E The 9th US Circuit Court of Appeals rejected a case brought by LinkedIn against hiQ, a third-party data vendor and analytics firm that services hiring and talent management teams. The decision centers on whether an internet company such as LinkedIn can prohibit web-scraping companies from gathering publicly accessible data. LinkedIn wants an injunction against hiQ for scraping profile data. The practice is against LinkedIn policy. (LinkedIn monetizes that data itself.) But, on the other hand, we’re talking about openly shared info that comes from account pages, Reuters reports. LinkedIn could stop hiQ from hoovering up the data, according to Judge Marsha Berzon, but only if it introduces safeguards so that other users and companies don’t see that info listed publicly. The Computer Fraud and Abuse Act, the law in question in this case, explicitly compares violations to “breaking and entering” (like a computer or password being hacked), Berzon wrote in the decision. Scraping data from LinkedIn profiles that’s available to anyone with an internet connection does not meet those standards. [More](. But Wait, There’s More - [Dawn Ostroff’s Plan To Turn Spotify Into The Ultimate Podcast Hub]( - LA Times - [Margrethe Vestager Gains Expanded EU Role Regulating Digital Economy]( - NYT - [OAREX Raises $50M Line Of Credit For Media Investments]( - release - [YouTube Creators Are Turning The Site Into A Podcast Network]( - The Verge - [Yieldmo Partners With WhiteOps On Ad Fraud Protection]( - release - [Index Exchange Embraces Supply Chain Transparency Features]( - Adweek - [Discovery And 605 Partner To Expand TV Attribution Capabilities]( - release - [McDonald’s Acquires Apprente To Bring Voice Technology To Drive-Thrus]( - TechCrunch - [Prohaska Consultancy Launches CDP University]( - release - [Study: Period Tracking Apps Share Sensitive Data With Facebook]( - NY Post - [Analyst Rich Greenfield Launches LightShed Partners]( - Broadcasting & Cable You’re Hired - [Fandom Taps Former Condé Nast EVP As CMO]( - release - [Goodway Group Appoints Paul Frampton President Of Europe]( - release - [Zeotap Names Guy-Thomas Barbier US Country Manager]( - release [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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