AdExchanger News for September 10, 2019

Today's Must Read - Instagram Is Exposed To The Same Ad Targeting Headwinds Buffeting Facebook [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, September 10 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Dotdash, Business Insider and IBM Watson Advertising share how they’re defending the value of their content and audience from walled gardens, crumbling cookies and privacy restrictions that are changing programmatic advertising. Event sponsored by StackAdapt and Telaria --------------------------------------------------------------- Today's Must Read [Instagram Is Exposed To The Same Ad Targeting Headwinds Buffeting Facebook]( Facebook’s, and by extension Instagram’s, ad targeting and measurement challenges are caused by three interrelated trends: global data protection regulations; an increasing focus on privacy at the operating system level; and product changes that allow users to control the data that third-party apps and sites share with its family of apps… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Union Bank Tests New Branding Campaign By Going Big In San Diego]( The West Coast regional bank will test new messaging in a single market – San Diego – where it can buy enough advertising to match bigger banks. The messaging originated from surveys and focus groups that showed consumers wanted banks that listened to them, had their best interests at heart and didn’t treat them as an “average” customer… [More.]( [Harness the Full Capabilities of the Advertising Marketplace with Automation]( This article is sponsored by Comcast Technology Solutions – In the last few years, brands have wrestled with whether to prioritize broadcast or digital video channels in their advertising campaigns. The short answer? Emphasize both… [More.]( [Why Technology And Data Assets Should Not Be Owned By Your Agency]( While it can be convenient to use technologies and data assets that are owned by an agency, some important issues suggest it is wise to stay away from this strategy, including conflicts of interest, the need for data agility and avoiding disruption of the decision-intelligence onion… [More.]( [IPG Elevates Media Leadership To Its Executive Team]( Philippe Krakowsky, IPG’s chief strategy and talent officer and CEO of IPG Mediabrands, will assume the newly-created position of chief operating officer. Daryl Lee, global CEO of UM, was named CEO of IPG Mediabrands. Eileen Kiernan, global president of UM’s J3, will become UM's global CEO… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Trust Me, This Is Bad Fifty – count ’em, 50 – attorneys general are planning to work together on a sweeping joint antitrust investigation into Google. Google’s dominance over the online ad market will be the probe’s first priority, the Republican Texas AG told reporters Monday. “It’s going to be a very bad day for Google,”[tweeted]( Republican Sen. Josh Hawley, who’s been introducing anti-Big Tech bills left and right for the past year. But not all 50 states are represented – Puerto Rico and the District of Columbia round out the group, while Alabama and California, Silicon Valley’s home state, are notably absent. [Read on](. Related: Google isn’t the only one having a bad time. Multiple states, led by New York AG, Leticia James, announced on Friday a parallel but separate investigation into anticompetitive behavior by Facebook, including unfair ad pricing.[AdExchanger has more on that](. Both Google and Facebook also face antitrust investigations led by the federal government. Measuring TV Everywhere Networks could see a major boost to their tumbling ratings in the fall of 2020, when Nielsen integrates out-of-home viewing into its national TV viewing metric. The change, which comes after more than a decade of development, will allow networks to count the large amount of TV viewing that happens in venues like restaurants, bars and watch parties and leverage them in pricing negotiations with advertisers. Networks have long lobbied for the change, as out-of-home viewing makes up a significant portion of their audiences. Nielsen estimates that roughly 11% of sports audiences and 7% of news audiences are viewing out of the home. “We just want fairness,” CBS chief research and analytics officer Radha Subramanyam told Variety. “Let the chips fall where they may, but we just want all the different ways our consumers are consuming content to be measured and part of currency, so we can get paid for them.” [More](. Rediscovering Group Nine Some digital media darlings are still raising cash. Group Nine Media raised $50 million from existing investors Axel Springer and Discovery on Monday, valuing the company at more than $600 million, The Wall Street Journal reports. Group Nine owns digital brands such as Thrillist, NowThis News, Seeker and The Dodo, and it was launched in 2010 with $100 million from Discovery. After gaining popularity for its viral Facebook videos, the company has expanded into TV and video, with Discovery Channel and streaming series deals. Group Nine isn’t profitable, but revenue is twice what the combined properties yielded independently three years ago. “They have category-defining brands that connect with young audiences through the best short-, mid- and long-form storytelling on mobile,” said David Zaslav, president and CEO of Discovery, which has invested $150 million into Group Nine over three rounds. [More](. A Snap Turn Snap has a chance to extend an already strong growth streak this year. The stock was trading below $6 at the beginning of the year, following some tumultuous executive changes and a painful engagement decline after an app redesign. Tech stocks across the board have had a tough week, but Snap has still almost tripled in value this year. Snapchat is on pace for between 5.5 million and 10 million downloads this quarter, according to the Nomura Investment Bank’s social media data tracker. That’s up from the bank’s previous estimate of 2 million to 4 million new users this quarter, Bloomberg reports. [More](. But Wait, There’s More - [Businesses Scramble To Comply With California Data-Privacy Law]( - WSJ - [Roku TV Prepped For European Expansion]( - The Drum - [Ancestry Hires A Chief Revenue Officer To Lead Marketing]( - Ad Age - [Falfurrias Capital, Industry Dive Seal Growth Partnership]( - release - [AT&T Stock Jumps As Activist Investor Calls For Changes]( - THR - [Coca-Cola, L’Oréal, GM At The Helm Of UM’s Innovation Council]( - Campaign - [Syte Raises $21.5 Million For Retail AI Tech]( - release - [BoA: Facebook And Instagram App Downloads Are Declining]( - CNBC - [How Each Big Tech Company May Be Targeted By Regulators]( - NYT You’re Hired - [IAB Names Zoe Soon VP For Mobile]( - release - [Wunderman Thompson Appoints Cleve Gibbon CTO, NA]( - Adweek - [Hero Digital Appoints Razorfish Vet Patrick Frend As President]( - release - [Grégory Jamet Named Global Head Of Brand Safety At Dailymotion]( - release [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( Podcasts [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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