AdExchanger News for September 9, 2019

Today's Must Read - Google Is Accused Of Leaking Data Through A GDPR Workaround – But What’s Really Going On Here? [AdExchanger | Optimizing the News] Today from AdExchanger Monday, September 9 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Dotdash, Business Insider and IBM Watson Advertising share how they’re defending the value of their content and audience from walled gardens, crumbling cookies and privacy restrictions that are changing programmatic advertising. Event sponsored by StackAdapt and Telaria --------------------------------------------------------------- Today's Must Read [Google Is Accused Of Leaking Data Through A GDPR Workaround – But What’s Really Going On Here?]( Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” Are these claims are a big deal or a big nothing burger? It depends on who you ask... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [New York AG-Led Antitrust Probe Into Facebook Will Focus On Facebook Ad Prices]( New York Attorney General Letitia James will “use every investigative tool at our disposal” to understand Facebook’s dominance in the industry and potential anticompetitive behavior to drive up ad prices… [More.]( [IBM iX Wants Blockchain To Work For Brands]( While brands aren’t climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means it will eventually have its day, says IBM iX Executive Partner Babs Rangaiah. He gives an inside look at a joint blockchain initiative between Mediaocean, IBM, Unilever and six other brands… [More.]( [The Demise Of Third-Party Cookies Means Brands And Publishers Must Get Closer To Consumers]( The browsers' restrictions on third-party cookie tracking provide compelling new incentives for both publishers and marketers to move toward a targeting infrastructure built on first-party data acquired through a clear and transparent value exchange… [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. The Hand That Feeds Big tech may be disrupting linear television and OOH, but it’s also supporting those channels with marketing dollars. As AdExchanger reported recently, tech giants are [increasing their ad investments]( to burnish their reputations and maintain growth in an increasingly saturated and competitive environment. Axios notes that DTC brands have contributed as well, particularly in television, where they are applying data to execute more efficient campaigns. “Digital companies like Google, Facebook, Wayfair, etc., have been driving so much growth in the last two years in total advertising,” quoth Brian Wieser, GroupM’s global president of business intelligence. [More](. Race Against Time Meredith’s [$1.8 billion acquisition of Time Inc.]( isn’t working out quite as planned. The publisher’s stock dropped 28% this week after a disappointing quarter, its largest decline since 1986. Meredith is now the world’s largest magazine publisher, but is less profitable than expected. The company will generate just $675 million this fiscal year, a big miss from predictions of $793 million. It’s taken “longer than expected” to elevate the performance of the Time assets and turn around advertising performance, according to CEO Tom Harty. “The number of low-margin magazine subscriptions we encountered inside the legacy Time Inc. brands were more than anticipated.” [Bloomberg has more](. Team Dayā A group of industry leaders is raising money to build a school in Nepal starting in about six weeks, with at least one more school lined up for 2020. One [common thread]( among successful ad tech vets is a karma-like sense that they should invest in and pursue less commercial causes. But others have more personal reasons for joining. “Growing up in a family of educators who fought for education freedom, going to grade school in post-cultural revolution China was an undisputed expectation for me,” wrote Winnie Yang, senior manager at EY. “The community school was a two classroom, one storied, brick building that held 65 students each, each student would get desk space equal to his/her shoulder width, so we used every inch and relished in every minute.” Hasan Arik, CEO at Redmill Solutions, said he was “lucky enough to have a fantastic teacher in primary school who believed in me and my brain,” and who set him on his path. [See more and donate here](. But Wait, There’s More - [The People With Power At Quibi]( - The Information - [DMVs Are Selling Your Data To Private Investigators]( - Vice - [Diageo Calls Global Media Agency Review]( - Campaign - [Over Half Of Americans Prefer All-At-Once TV Releases]( - Civic Science - [Ten Years Of Walmart Marketplace]( - Marketplace Pulse - [German Probe Of Facebook Highlights Data Risks]( - WSJ - [The Atlantic (Re)joins The Metered Paywall Club]( - Nieman Lab - [NFL To Engage Fans Through Reddit In Content, Ad Partnership]( - The Drum - [WarnerMedia’s Crunchyroll To Acquire Majority Stake In Viz Media Europe]( - Variety - [Apple Balks At Creating New Privacy Standards Proposed By IAB Tech Lab]( - Ad Age - [Video Advertising Startup Spirable Raises $7.4M]( - TechCrunch You’re Hired - [NPR Names John Lansing CEO]( - NPR - [Glossier Hires Amazon Vet Melissa Eamer As COO]( - CNBC - [Goodway Group Hires Leaders Of New Data Science, Analytics Division]( - release [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( Podcasts [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](