(5 new updates) Latest PROGRAMMATIC I/O NY Agenda

Hi all, Below are the latest updates to the agenda for [PROGRAMMATIC I/O New York](, which takes place October 15-16. Scroll down for the full text version of the agenda and visit [programmatic.io/ny]( to learn more and register. - Day 1, Programmatic Essentials Buy-Side - Mike Caprio, Divisional President at Zeta Global will lead a special presentation. - Day 1, Programmatic Essentials Buy-Side - The "Is Incrementality The New Online Currency?" workshop will be given by Charlie Neer, SVP Revenue, MiQ. - Day 1, Programmatic Essentials Sell-Side - Get "Best Practices For Programmatic Creative - Finally Getting The Message Right" from Matt Prohaska, CEO, and Erin Yasgar, Global Buyer Strategy Team Lead at Prohaska Consulting. - Day 1, Spotlight: TV & Video - "The State Of Cross Platform Video Advertising" will be presented by Joanna O'Connell, VP, Principal Analyst from Forrester Research. - Day 2, Plenary Program - Simon Whitcombe, VP, Group Lead, Global Marketing Solutions at Facebook will discuss The Facebook Factor. Thanks, The AdExchanger Events Team Day 1: [Programmatic Essentials Buy-Side]( And Then There Were Three 2020 Data Strategy: Future Proofing Your Audience Data Management Is Incrementality The New Online Currency? The Path To DCO: Laying The Technology Foundation US Programmatic: Top Trends Driving Growth And Ad Spending Data Is Everyone’s Responsibility: How To Align Your People, Process And Product Special Presentation From Teads AI & Machine Learning – Fact vs Science Fiction Advanced Data Strategies For Marketers Demystifying The Vendor Ecosystem For Brands Special Presentation from Dun & Bradstreet Special Presentation From MightyHive Driving User Retention With Lyft Don't Trust The Whiteboard: Data-Driven Supply Path Optimization Special Presentation From Zeta Special Presentation From Salesforce [Programmatic Essentials Sell-Side]( Best Practices For Programmatic Creative - Finally Getting The Message Right (Programmatic) Media in 2023 One Publisher, Many Platforms: Optimizing Yield For Distributed Content The CTV-First Generation’s Impact On The 2020 Elections How To Capture 2020 Political Ad Budgets What Publishers Should Do When Their Client Goes In-House [Programmatic Ops Talks]( Alternatives To User-Level Targeting In Programmatic Tracking the Trackers: An ITP Demo Plus Everything You Need To Know About Browser Tracking Changes Programmatic Transparency: New Data And Supply-Chain Standards Driving Business Growth With Facebook Technology Best Practices For Global Data Activation And Privacy Compliance Understanding The Complexities Of Amazon Ad-Tech In A Cookie-Less World. How Bad Can It Get? [Spotlight: TV & Video]( Navigating The Local TV Marketplace Using Automation And Transparency The State Of Cross Platform Video Advertising The Next Wave Of TV Measurement Ingredients For A Successful Advanced TV Campaign Special Spotlight Presentation Advancing Your TV Plan: How To Layer Advanced Audience Targeting Into Your TV Buy [Programmatic 101 Workshop]( Three hour programmatic crash-course with Chris Kane and Danielle Rind from Jounce Media Day 2: [Plenary Program]( "The Big Story" - Live! Secret Identity — How To Survive And Thrive In An Anonymous World Special Fireside Chat With Google Reclaiming Power: The Challenges Of Today’s Independent Publisher The Facebook Factor Taking Advanced Opportunities Global Special Sponsor Presentation Beyond "Performance" The ABCs on Amazon, From Its Ad Server To Its Buying Insights To Its Commerce Platform Has Omnichannel TV and Video Arrived? A Special Presentation From TripleLift Using Brand Assets To Drive Performance In RTB Emerging Realities: Retail And Television How Clorox Does DTC The Agency Abides Visit [programmatic.io/ny]( to register. [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](