AdExchanger News for September 6, 2019

Today's Must Read - Xandr Monetize Replaces The AppNexus SSP And Adds OTT Header Bidding [AdExchanger | Optimizing the News] Today from AdExchanger Friday, September 6 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Dotdash, Business Insider and IBM Watson Advertising share how they’re defending the value of their content and audience from walled gardens, crumbling cookies and privacy restrictions that are changing programmatic advertising. Event sponsored by StackAdapt and Telaria --------------------------------------------------------------- Today's Must Read [Xandr Monetize Replaces The AppNexus SSP And Adds OTT Header Bidding]( Goodbye AppNexus SSP, hello Xandr Monetize. One year after its acquisition by AT&T, AppNexus is rebranding its exchange to Xandr Monetize. It’s also adding a slew of new features to support its vision of offering a full programmatic stack for video-heavy publishers… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: The Cookie Rumbles]( Cookies: Can’t live with ’em, can’t live without ’em. Well, that depends on who you ask, and the experts disagree. This week on The Big Story, the team examines both sides of the heated debate on the value, or lack thereof, of third-party cookie tracking… [More.]( [Google’s First-Price Auction Switch Is Making Header Bidding Partners Win More]( When Google Ad Manager tested the switch to unified first-price auctions this summer, it saw some ad tech players win a greater share of ad impressions. DSPs, non-AdWords ad networks and header bidding partners using indirect line items collectively saw a rise in impressions won… [More.]( [Buyers Must Consider DSP Optimization Strategies When Scoping The Best Supply Paths]( How SPO decisions are made is still fairly opaque, and deciphering which strategies are in play for individual impressions can be difficult. A better holistic understanding of how these decisions are made throughout the supply chain can help marketers more effectively accomplish their goals… [More.]( [The Subscription Video Landscape: It Doesn’t Add Up]( The primary reason consumers cut cable is cost savings, but by the time they add together the cost of all of the streaming services, they potentially could be spending just as much money. Does that decision really add up? Sam Armando of Publicis Media weighs in… [More.]( [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Hold Up In the event of an economic downturn, holding companies – specifically WPP and Publicis – could be in a vulnerable position. Both companies are saddled with debt and plummeting stock values that will be difficult to recoup, especially as clients bring more agency services in house and consulting firms such as Deloitte and Accenture become more competitive, Avi Dan, CEO of Avidan Strategies, writes at Forbes. Publicis and WPP are responding by shrinking their massive empires. See: Sapient absorbing Razorfish at Publicis and WPP’s consolidation of Young & Rubicam and J. Walter Tompson under VML and Wunderman, respectively. Financial troubles could prompt them to offload more assets, as WPP [recently did]( with its majority stake in Kantar. Or it could make them into acquisition targets themselves. Publicis, for example, might be of interest to Vivendi, parent of rival holding firm Havas. And it’s not far-fetched to think that WPP might receive a takeover bid from a Deloitte or Accenture down the line. [More](. Pod Revenue Podcast publishers in the United States will generate $700 million in ad sales this year, up 40% from last year, according to Magna’s first podcast report. Within the next five years, Magna predicts the podcast advertising market will reach $1.2 billion, up from $100 million five years ago. Podcasts make up just 4% of the audio market today, but they’re gaining in popularity as the total audio ad market declines, creating massive room for growth. In the next five years podcasting could double its share to make up 8% of the audio ad market. But despite rapid growth – the percentage of Americans listening to podcasts monthly doubled over the last five years – high and varying CPMs and lack of ad measurement are holding back ad dollars. At this point, most advertisers still view podcasting as an experiment rather than as a major line item. [More](. In The Land Of The Giants The merger of CBS and Viacom culminated a multiyear effort by the Redstone family to reunite its media properties into one mega-broadcaster. Or, perhaps, not so mega? If anything, ViacomCBS, as the new company is called, shows how steep a hill even a $26 billion business must climb to compete with the likes of Amazon, Comcast, Disney and AT&T. Shares of CBS and Viacom have shrunk by about 15% since the announcement, and Bob Bakish, CEO of the combined business, is telling investors he won’t be making any major acquisitions, as many analysts expected, Fox Business reports. [More](. But the tech giants aren’t full-speed ahead either. After it hit the ground running with a deal for AppNexus, AT&T’s Xandr was told to [hold off on more M&A]( until the end of 2019 at the soonest. Can I Have Your Number? More than 400 million records of phone numbers linked to Facebook accounts around the world were leaked online by a non-password protected server on Thursday. The records contained each Facebook user’s unique ID tied to the phone number listed on their account, with some even exposing information such as the user’s name, gender and country of residence. Facebook restricted access to user phone numbers more than a year ago, and said the data accessed in the breach is likely old. Still, the breach is the latest in a stream of data security issues Facebook has faced since last year’s Cambridge Analytica scandal, and it could put Facebook users at risk for spam calls and SIM-swapping attacks, TechCrunch reports. The affected server, whose identity is unknown, was pulled offline after the story ran. [More](. But Wait, There’s More - [YouTube Toy Review Channel Accused Of Blurring Lines For Ads]( - NYT - [Havas Acquires French Independent Agency Buzzman]( - The Drum - [Facebook Launches Online Dating Service In The US]( - FT - [Google Launches Open-Source Version Of Differential Privacy Library]( - TechCrunch - [Amazon Ad Tech Firm Sellics Raises $10M To Work With Agencies]( - Business Insider - [Google To Add Personalized TV And Movie Recommendations To Search]( - The Verge - [Amazon Expands Streaming TV Lineup With Slew Of New Products]( - CNBC - [Jeffrey Katzenberg’s Streaming Platform Loses A Top Executive]( - NYT You’re Hired - [GM Elevates Cadillac CMO To Global Marketing Chief]( - MediaPost - [North Sixth Agency Hires Zignal CMO Jordan Cohen]( - PR Week - [Affectiva Names Graham Page Global Managing Director Of Media Analytics]( - release - [Cardlytics Hires Ross McNab As President, NA Advertising]( - release [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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