AdExchanger News for September 5, 2019

Today's Must Read - DSPolitical: With Political Ad Dollars Beckoning, Commercial Players Face A Reality Check [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, September 5 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Dotdash, Business Insider and IBM Watson Advertising share how they’re defending the value of their content and audience from walled gardens, crumbling cookies and privacy restrictions that are changing programmatic advertising. Event sponsored by StackAdapt and Telaria --------------------------------------------------------------- Today's Must Read [DSPolitical: With Political Ad Dollars Beckoning, Commercial Players Face A Reality Check]( Eye-popping ad forecasts have caught the attention of technology companies and agencies. Many are parachuting biz dev teams into DC for a piece of the action, especially since there may be more Democratic primary candidates than there are liberal agencies and ad tech companies… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [How Parachute Drives Performance From User Posts About Its Products]( Why pay an agency to concoct expensive creative when your consumers are already doing it for free? The customers of DTC bedding and bath brand Parachute regularly tag it in their organic posts on Instagram, which Parachute repurposes for campaigns to retarget site visitors… [More.]( [The Next Wave of Advertising: Investing In Customer Success]( This post is sponsored by Xandr - As the fragmentation of media viewing habits continues unabated, technology platforms must help evolve buying practices to reach interested consumers however they access content. In order to ensure buyers’ unique objectives are met across screens, customization and flexibility are paramount… [More.]( [Washington Post CRO Joy Robins Wants To Work With Brands That Stand For Something]( In her new role, Robins is trying to flip the narrative about news. As brands increasingly align themselves with causes and take a stand, she wants advertising on a news site to register with readers as a way to support journalism – a kind of inverse of Sleeping Giants, an activist group that outs brands for advertising on controversial sites… [More.]( [The MRC’s Cross-Platform Audience Standard Is Ready For Prime Time]( The MRC has released its final cross-platform audience measurement standard – the cherry on top of an eight-year industry effort to produce a framework for video measurement across TV, OTT, desktop and mobile. One new change: how the standard deals with duration weighting to credit video impressions by how long they’re viewed… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. An Endless Conquest Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, [sounded off]( about the practice on Twitter this week after his company showed up below four paid ads in a search for the company’s name. “ ...You’re forced to pay up if you want to be found,” Fried tweeted. “It’s a shakedown.” Basecamp bought a Google search ad that says “Basecamp.com | We don’t want to run this ad.” in defiance of Google’s practices, which are forcing “a small, independent co.” to “pay ransom to a giant tech company,” Fried said. Fried’s complaint comes as Google faces antitrust investigations from the DOJ and competition authorities in Europe and 30 US states. [CNBC has more](. Related: Google is also pissing off publishers by using their Google Shopping content for product tests that could hurt their ability to make money. [More](. A Token For All Your Tracking The IAB Tech Lab proposed a digital token that acts as a single identifier people can use to express their preferences across digital publishers and advertisers. The token differs from cookies because all publishers and advertisers would be using the same token to identify people instead of each using their own, CNET reports. The token will not identify people by name and will come with an enforcement mechanism that ensures companies are using it compliantly. The Tech Lab calls for the technology to be co-developed by publishers, advertisers, browser operators and privacy advocates. But there’s still a lot to be ironed out, like what the baseline privacy setting of the token should be, and getting everyone to agree might be an issue. "Who're they kidding?” Brendan Eich, CEO of privacy-focused browser Brave, tweeted. “A single 'token' will uniquely identify you & be linked to your name & personal data in a trice.” [More](. I Kid You Not Google agreed to pay the FTC $170 million for collecting information from and delivering targeted advertising to minors. The FTC found that not only did Google harvest children’s data without parental consent, but it marketed YouTube to advertisers as a core platform to reach kids, The New York Times reports. Despite being the largest penalty the FTC has ever levied in a COPPA case, legislators and privacy activists are, unsurprisingly, displeased. “It’s the equivalent of a cop pulling somebody over for speeding at 110 miles an hour, and they get off with a warning,” said Jeffrey Chester, executive director of the Center for Digital Democracy. As part of the agreement, which was passed along party lines, YouTube will make content owners tag their videos for children. YouTube will also stop collecting data on viewers of children’s videos even if they are over 13, and remove comments and notifications, which use personal data, on children’s videos. [More](. Related: YouTube creators could be held liable for COPPA violations under the new fine. [TechCrunch has more](. Privacy Catch-22 What happens when a platform needs to protect user privacy while avoiding antitrust allegations? Facebook grapples with that issue in a white paper released Wednesday, in a rare public display of its internal thinking and a plea for outside help. To achieve the two at-odds mandates, Facebook is being called to stem the flow of user data from its platform while making user data more accessible to people and smaller companies. “We’ve heard calls – sometimes from the same stakeholder – both to enable greater data portability and to limit people’s ability to share their data with third parties,” the paper says. Facebook is asking for input from other tech companies and regulators so it doesn’t make a unilateral decision on a matter that’s still very murky, The Wall Street Journal reports. “We’re not going to be able to build portability to the extent we’d like to unless we as an industry can resolve these questions,” a Facebook spokesperson said. [More](. But Wait, There’s More - [The NFL Strikes A Deal With TikTok To Win Back Younger Viewers]( - CNBC - [Do Influencers Need To Tell Audiences They’re Getting Paid?]( - HBR - [Audioboom Selects Voxnest As Exclusive Ad Tech Partner]( - release - [Streaming Show Producers Look For Product Placement Deals]( - Digiday - [Activision Blizzard Tries A Nielsen Metric To Take On Traditional Sports]( - WSJ - [Comcast Ventures Launches Startup Incubator For DTC Brands]( - Business Insider [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( Podcasts [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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