AdExchanger News for September 3, 2019

Today's Must Read - Spend Money To Make Money: How Big Tech Powers Global Ad Growth [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, September 3 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Spotlight: TV & Video - Marissa Jimenez, President, MODI Media will give you the “Ingredients For A Successful Advanced TV Campaign.” --------------------------------------------------------------- Today's Must Read [Spend Money To Make Money: How Big Tech Powers Global Ad Growth]( The world’s biggest technology companies have become some of the biggest ad spenders. AdExchanger examined the ad spend of five of the largest companies in the world – all in data and technology – and how their media budgets reflect the birth of a new economy… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [FTC Zeroes In On AppNexus, Oath As Part Of Its Broadband Privacy Inquiry]( The Federal Trade Commission is researching the privacy practices of AppNexus, Oath and other advertising subsidiaries owned by broadband companies. It is examining broadband providers as part of an overarching study into how telecoms are morphing into vertically integrated behemoths that also distribute ad-supported content.… [More.]( [Why Media Is A Growing Focus At The Martin Agency]( The Martin Agency is best known for its iconic creative ideas. Who hasn’t seen the Geico Gecko? But in addition to doing creative work for blue chip clients, The Martin Agency is transforming into a sophisticated media organization… [More.]( [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for review, dwarves the FTC’s largest COPPA-related fine to date: $5.7 million levied against Musical.ly (now TikTok) in February. YouTube’s fine comes just a month after the FTC settled a [record $5 billion fine against Facebook](. But in both cases, privacy activists believe the FTC didn’t go far enough. After all, $200 million is a drop in the bucket for YouTube. “It sends the signal that you in fact can break a privacy law and get away largely scot-free," said Jeff Chester, who heads up a group behind the original COPPA complaint against YouTube. [More](. Twitchy Brands Twitch is in talks with advertisers to sell brand-sponsored games as a way to decrease ad clutter on its platform. The games will be choose-your-own-adventure style with a mix of livestream and interactive game play. Big advertisers are buying in, especially automotive brands, where there’s a gaming crossover, Digiday reports. Porsche is testing the platform to reach 18- to 34-year-olds about the launch of its first electric racing car. The auto brand’s first game on Twitch, set in a VR Porsche facility, was viewed 2 million times. But while the channel performs with a niche audience, Twitch’s interactive approach to content gives some advertisers concern over brand safety. “We’re looking to creative narratives and stories that can last the course of a stream where we can actually allow viewers to control the content they’re watching,” said Adam Harris, Twitch’s director of custom solutions in Europe. [More](. Probes Across The Pond The United Kingdom is two months into its investigation of the online ad industry and “absolutely nothing has been solved or resolved at this point,” Simon McDougall, who is leading the investigation at the United Kingdom’s Information Commissioner’s Office, told the Financial Times. The United Kingdom is the first country to probe the $200 billion online advertising industry’s use of personal data. The Commissioner’s Office gave the ad tech industry until the end of the year to clean up its practices before investigating individual companies, and so far it’s not pleased with the “vague, immature and short answers” it’s getting from executives, McDougall said. The investigation is focused on two areas: how online advertisers use “special category” data including information on health, sexuality, religion and political views to target ads, and how data flows through the fragmented ad tech ecosystem. [More](. But Wait, There’s More - [Vice Media Trims Staff At Viceland In Pivot Toward News]( - WSJ - [Disney Sells YES Network To Investors, Including Amazon, For $3.5B]( - MediaPost - [Why Brands Are Removing Names From Their Logos]( - The Drum - [YouTube Drops Paywall For New Shows As Streaming Wars Heat Up]( - FT - [Google’s Project Zero: A Deep Dive On iOS Exploit Chains]( - blog - [US Apps Take More Cues From China]( - Axios - [Google Showing Competitive Ads On Local Business Profiles]( - SEJ - [Mobile Payments Have Barely Caught On In The United States]( - CNBC You’re Hired - [Lotame Hires Aruna Paramasivam As GM, Global Data Marketplace]( - release [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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