AdExchanger News for August 30, 2019

Today's Must Read - CommonBond Connects With Female Borrowers – While Deciphering Facebook’s Credit Targeting Rules [AdExchanger | Optimizing the News] Today from AdExchanger Friday, August 30 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Ops Talks - Get “Best Practices For Global Data Activation And Privacy Compliance” with Sarah Rose, Vice President of Digital Ad Operations, IPG Mediabrands. Special thanks to our conference sponsors Quantcast and Permutive --------------------------------------------------------------- Today's Must Read [CommonBond Connects With Female Borrowers – While Deciphering Facebook’s Credit Targeting Rules]( Women hold two-thirds of student loans but are far less likely to refinance them. To correct this imbalance, the student loan lender launched a fall ad campaign that aimed for inclusivity, while at the same time focusing on messaging, which it believes is its biggest performance driver… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Facebook To Nix Messenger’s Discover Tab, And Other Big Platform Updates On The Way]( Facebook is changing how users discover businesses and engage with bots on the platform. It will phase out the Discover tab – a portal within Messenger where people can browse Messenger bots, businesses to message and games to play – while also adding new features that will go live between now and early 2020… [More.]( [Simulmedia Stays The Course As Data-Driven TV Gains Hype]( AdExchanger checks in with ad tech entrepreneur Dave Morgan and Simulmedia, which was doing data-driven TV before it was buzzy. An independent company, Simulmedia recently raised $29 million while keeping its eye on its mission: fixing TV advertising and bringing a digital approach to TV… [More.]( [The Cost Of Ad Fraud: Cleaner Inventory Means Higher CPMs]( Quality publishers are getting lower CPMs because they’re up against competition that doesn’t exist. As our ability to rid the market of fraudulent inventory becomes more sophisticated, these CPMs will naturally increase with the higher demand… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Rebirth Of The TV Salesman Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider reports. The TV industry is built on decades-old relationships between networks and agencies, which is a big reason why ad tech is trying to lure TV sales executives over – in the hope they’ll bring their clients with them. For TV sales people, it’s an opportunity to get on the ground floor of a burgeoning industry as legacy media firms consolidate. But, culturally, ad tech companies and TV networks are very different businesses. "If you hired someone who has no digital knowledge, they will not succeed," said Aman Sareen, CEO of ZypMedia. "This is a very hybrid role." [More](. Before You Buy Amazon launched a shopping feature that suggests its own private-label brands when shoppers add similar products to their carts. Dozens of brand product searches returned boxes labeled “Similar items to consider” above the add-to-cart button, highlighting AmazonBasics products and their competitive prices, The Washington Post reports. Amazon, of course, claims there’s nothing anticompetitive about the feature and that other stores use similar tactics to promote their private labels. But third-party sellers see it as another example of the unfair dominance Amazon has over ecommerce, with its 38% market share for online shopping in the United States, according to eMarketer. “It takes away from our sales, 100 percent,” said Daniel Hart, CEO of New Jersey-based distributor Common Cents. “It’s definitely not cool.” [More](. A Price On One’s Header It didn’t take long for header bidding to go from emerging tech to the default way sophisticated (or even not-so-sophisticated) publishers auction their supply. And it’s no surprise, considering the tactic boosts yield and bid density. So why haven’t publishers done the same with more lucrative programmatic video supply? For one thing, there’s less standardization of content and formats. Different exchanges with different types of video players don’t sync as neatly as they can for 728×90 or 300×250 display units, said Paul Gubbins, Unruly’s global programmatic strategy lead, in a Video Ad News Q&A. Publishers will start to adopt header bidding for video when the results are there, said Danny Spears, commercial and operations director of Ozone Platform, a marketplace created by UK news publishers, in the joint interview. [More](. But Wait, There’s More - [Facebook Acknowledges Flaw In Messenger Kids App]( - Reuters - [Those People Starting Successful Tech Companies? Most Are Middle-Aged]( - NYT - [The Ozone Project Selects Improve Digital As First European Ad Tech Partner]( - release - [Google Simplifies, Standardizes Content Policies For Publishers]( - Search Engine Land - [Juul’s Marketing Practices Under Investigation By FTC]( - WSJ - [For CMOs, Short-Term Growth Pressure Prevents Long-Term Gains]( - eMarketer - [WPP Forges Closer Tech Ties With Launch Of San Fran Campus]( - The Drum You’re Hired - [Chobani Promotes CMO To President, The Latest Boost For Top Marketers]( - Adweek - [Zenith Hires Greg Castronuovo To Head West Coast Operations]( - MediaPost [Premiering this fall...]( [NCC Media, Stay Tuned...]( [www.nccmedia.com]( Podcasts [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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