AdExchanger News for August 29, 2019

Today's Must Read - Diageo’s In-House Ad Buying Boosts Productivity And Brand Safety [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, August 29 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Ops Talks - Get “Best Practices For Global Data Activation And Privacy Compliance” with Sarah Rose, Vice President of Digital Ad Operations, IPG Mediabrands. Special thanks to our conference sponsors Quantcast and Permutive --------------------------------------------------------------- Today's Must Read [Diageo’s In-House Ad Buying Boosts Productivity And Brand Safety]( Diageo is always looking for efficiencies. And as a spirits’ brand, it's especially vulnerable to brand safety issues. That’s why the beverage giant brought programmatic and social buying in house in North America, a decision that has driven more control, productivity and return… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [iProspect Buys Into Direct-To-Consumer With MuteSix Acquisition]( MuteSix will be operated as a separate brand because iProspect doesn’t expect much overlap between clients. While iProspect is set up to work with large enterprises, MuteSix caters to small and midsize brands that are growing quickly but aren’t large enough yet to work with iProspect… [More.]( [The Big Story: Cleanliness Is Next To Platform Data]( Amazon is beta testing a clean room, where ad buyers can safely access limited data sets owned by the big platforms. This week the AdExchanger team discusses what it offers and how it compares to the clean room setups offered by Google and Facebook… [More.]( [HuffPost Created A Loyalty Funnel To Deepen Reader Engagement]( HuffPost overhauled its audience strategy last year to super-serve its most faithful readers and increase their numbers. Facebook’s and Google’s unreliability as sources of traffic drove this switch for the publisher, which had to reorient how it collected data and measured success… [More.]( [Ignoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat]( As soon as 2020, the media industry could find itself with RTB, its main monetization channel, shut down, yet few seem to be working on an alternative. The seeming inaction of most media owners is dangerous and hard to comprehend… [More.]( [Premiering this fall...]( [NCC Media, Stay Tuned...]( [www.nccmedia.com]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn't sell ads, is still figuring out how to weave brands into and around its shows and how much it's willing to let advertisers onto its platform,” Business Insider reports. Netflix doesn’t send proposals and field pitches for creative tie-ins, the traditional way studios handle product placement. It just reaches out directly to brand partners it thinks will drive engagement. “They were moving so fast in developing partnerships, and when leadership took a look under the hood they didn't like what they saw,” said one marketing exec. “The story became more about the partnerships and less about the IP and, Netflix is all about protecting its IP.” [More](. Political Costs If you think DTC startups are driving up social ad prices … just wait for the 2020 political onslaught. The AAPI Victory Fund, a political advocacy group that focuses on Asian-American turnout, was expected to spend between $5 and $9 per email sign-up for a new donor acquisition campaign on Facebook. But it ditched that plan when the campaign started running and email sign-ups were costing $279, The Wall Street Journal reports. The Democratic primary is pouring gas on the fire, with competition between 21 candidates, a third of whom haven’t met the Democratic National Committee (DNC) threshold of 130,000 individual donors to qualify for the next debate. And billionaire activist Tom Steyer, who entered the race last month, has already spent millions in early primary states to boost his name recognition. [More](. And, [AdExchanger has more]( on how the DNC rules are reshaping Democratic campaigns. Swiping Data Apple’s new privacy-focused credit card prompted a Washington Post reporter to explore how purchase data is shared across the ecosystem. When the reporter bought a banana at Target, he could have shared data with the store, the retail bank (Chase), Visa (which packages up its customers’ data) and the point-of-sale system (e.g. Verifone). Even the biggest companies see value in this third-party data. Google, for example, struck a deal with Mastercard two years ago and uses that third-party purchasing data, combined with receipts sent to Gmail accounts, in order to attribute sales for clients. [More](. But Wait, There’s More - [Subscription Fashion Company Le Tote To Buy Lord & Taylor For $100M]( - CNBC - [Vestager: A Digital Future That Works For Europeans]( - release - [For Programmatic Buyers, Digital Audio Augments Audience Reach]( - eMarketer - [Podcast Platform Acast Lands $28M Funding]( - Radio & Internet News - [BazaarVoice Acquires Product Discovery Platform Influenster]( - release - [Ahead Of FTC Ruling, YouTube Kids Is Getting A Website]( - TechCrunch - [Google Faces Another EU Antitrust Probe Into Job Search Feature]( - CNBC - [Hudson MX Partners With Comscore On Auto Data For Local TV]( - release - [Peloton Is A Phenomenon. Can It Last?]( - NYT - [RTL Group Reviews Partnerships For Ad Tech Business]( - Reuters You’re Hired - [TripleLift Hires Top Fox Sales Exec Michael Shields]( - Business Insider [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( Podcasts [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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