AdExchanger News for August 27, 2019

Today's Must Read - Inside Uber’s Fraud Suit Against Phunware [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, August 27 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Vivian Chang, VP of Growth, Nutranext DTC, The Clorox Company discusses "How Clorox Does DTC." Sponsored by Zeotap and Adobe --------------------------------------------------------------- Today's Must Read [Inside Uber’s Fraud Suit Against Phunware]( “Guys, it’s that time of the month … no not that time. It’s time to spin some more BS to Uber to keep the lights on.” That’s an excerpt from an email sent on Oct. 31, 2016 between two employees at Phunware, according to a lawsuit filed by Uber in July. The suit's details were recently un-redacted, and they're juicy, to say the least… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Former Washington Post CRO Jed Hartman Goes To Channel Factory]( Channel Factory uses video AI to help brands curate their YouTube buys for better brand safety and contextual relevance. For Hartman, the new role as chief commercial and strategy officer fulfills a longtime dream to work on the tech side of the media and advertising business. He spoke to AdExchanger about his move… [More.]( [Smart TV Data Segments: 5 Flaws To Consider]( Just as it is imperative to start with accurate data to make informed business decisions, it is critical that marketers recognize flaws in TV segments. Understanding the interaction and integration among household segments, including potential pitfalls, will give marketers a competitive advantage… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a [blog post](. Google’s exchange bidding – its answer to header bidding – made headlines this [summer]( as Google tussled with The Trade Desk over standards that would designate exchange bidding as an “intermediary,” a vilified category that would make it less attractive to buyers. The name change begs the question, “Is exchange bidding open?” That answer depends on your definition. Participating exchanges get the same position as AdX in Google’s ad server, a coveted concession. But they also pay additional fees to participate and must give Google black box control over decisioning. The Market Research Market Kantar, Ipsos and Nielsen, the legacy triumvirate of market research, each saw revenue and profits slip last year, the Financial Times reports. “The old methods that were invented before the digital era are not agile, precise and predictive enough for our current needs,” said Tim Warner, who heads PepsiCo’s market research in Europe and Africa. Online surveys compress research from a month or two to one week, and digital-native methodologies are better at identifying digital-first trends. Big CPG companies missed recent market moves, including the growth of CBD products, drinks like kombucha and “organic” household supplies. “Up until relatively recently, market research was all about mitigating risk of the decisions that the business had already made,” said Unilever consumer insights lead Stan Sthanunathan. “Today our role has changed to anticipating consumers’ desires and creating their needs.” [More](. Unicorn Wrangler Antitrust concerns make it almost impossible for Google to acquire new tech or businesses, but the company works around that problem by investing in promising startups in emerging or adjacent categories. CapitalG, Alphabet’s equity arm, invested in nine “unicorn” startups in the past two years, Bloomberg reports. The number two Silicon Valley investment firm in that period was GV, Google’s venture capital group, which took stakes in three billion-dollar startups. Google’s portfolio has huge returns on the horizon, with early bets on Lyft and Airbnb expected to cash out when those companies IPO. Google also recently spent $2.6 billion to acquire cloud analytics startup Looker, a CapitalG portfolio company. [More](. Disney Diehards Disney is selling a three-year subscription plan for $141 for its soon-to-launch Disney+ streaming service – 70% less than a three-year subscription to Netflix. The entertainment giant was offering the three-year deal at D23, an annual convention for its biggest fans. The offer, on the table for D23 club members until Sept. 2, emphasizes the importance of Disney’s core fan base as it goes head-to-head in the streaming wars with Netflix, The Wall Street Journal reports. [More](. Related: Disney is going after Netflix on price: The Disney+ base price is $6.99, while Netflix’s cheapest streaming option is $8.99 per month. [More at CNBC](. But Wait, There’s More - [The Spy In Your Wallet: Credit Cards Have A Privacy Problem]( - WaPo - [DTC startup Boll & Branch Raises $100M From Private Equity Firm]( - TechCrunch - [Monday Note: Apple Card – What Vs. How]( - Medium - [Advertising Casualties Of The Pivot To Privacy]( - Digiday - [Figma: How To Build A Browser Plugin System And Also Sleep At Night]( - blog - [Amazon Has Ceded Control Of Its Site To Third-Party Sellers]( - WSJ - [Amazon’s Tiny Profits, Explained]( - Recode You’re Hired - [GroupM’s Essence Promotes Steve Williams, James Harrison]( - Ad Age [Premiering this fall...]( [NCC Media, Stay Tuned...]( [www.nccmedia.com]( Podcasts [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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