AdExchanger News for August 26, 2019

Today's Must Read - ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’ [AdExchanger | Optimizing the News] Today from AdExchanger Monday, August 26 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Vivian Chang, VP of Growth, Nutranext DTC, The Clorox Company discusses "How Clorox Does DTC." Sponsored by Zeotap and Adobe --------------------------------------------------------------- Today's Must Read [ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’]( Footwear brand ASICS is running out of patience with shoddy viewability measurement. One of the biggest issues is that if impressions are purchased on a CPM basis and viewability is measured on page load, advertisers end up buying lots of ads that never have the opportunity to be seen when users bounce or don’t scroll far enough down the page… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [A New Mindset: Making Bottom-Up, Dynamic Media Planning Work]( Today’s consumers flow seamlessly among devices and channels as they go through their days, and media planning and buying must adjust in real time to match. To capture and engage consumers, dynamic media planning flips the typical media-buying strategy on its head, writes Greg Anderson of Xaxis… [More.]( [Want To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller]( Much has changed in selling media and advertising, according to Patrick O’Leary, founder and CEO at boostr. The future advertising seller looks more like a chameleon; they're a marketing consultant, fluent across all buying channels, more technical than ever, and they can still foster quality relationships… [More.]( [Premiering this fall...]( [NCC Media, Stay Tuned...]( [www.nccmedia.com]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over Facebook’s data security issues, is just as vulnerable as its parent app. In addition to the review, Facebook will develop a tool to prevent data scraping and remove violators from its platform with cease and desist letters. “We know these efforts won't catch every violation, but they will help," a Facebook spokesperson said. [More](. All Grown Up Speaking of marketing partners, Amazon’s ad platform has matured to a point where it’s formalizing its own ecosystem of third parties that help advertisers get the most out of its platform. Amazon’s ad platform is [notoriously difficult to use](, spawning a group of [startups and agencies]( that specialize in helping marketers master its unique features. By recommending individual companies within that group, Amazon is simplifying marketers’ searches by guiding them to vetted partners. “I think this is an effort to bring some order to brands who are ready to grow their presence on Amazon,” Jason Hartley, national head of search and paid social at 360i, told Digiday. Off The Beaten Track People understand in a general way that they’re being tracked online unless they’ve set up privacy protections, but seeing the evidence can still be disarming. “Even expecting this, I was bowled over by the scale and detail of the tracking,” writes Farhad Manjoo, a tech writer from The New York Times who agreed to an invasive test of his browser activity for an internal data report. The data came from a special version of Firefox that had been jury-rigged as a full tracking hub for data passed by sites and the browser, including location data and info like screen size and resolution that companies use for [fingerprinting](. “As soon as I logged on that day, I was swarmed – ad trackers surrounded me, and, identifying me by a 19-digit number I think of as a prisoner tag, they followed me from page to page as I traipsed across the web.” [More](. But Wait, There’s More - [Facebook Said It Would Give Detailed Data. Academics Are Still Waiting]( - BuzzFeed - [Hasbro Buys Entertainment One For $4B]( - THR - [Google To Give Pubs More Information When Ad Traffic Is Restricted]( - MediaPost - [Mobile Gaming Is A Global Force, And Investors Are Buying In]( - TechCrunch - [Free Podcasts Are Good For Me But Bad For Business]( - WSJ - [Google And Amazon Fight It Out For Retail Ad Spend]( - The Drum - [Facebook Users Revive Lawsuit Over Cambridge Analytica Scandal]( - AdAge - [Chinese Online Brands Thrive As Ecommerce Grows]( - The Information [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( Podcasts [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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