AdExchanger News for August 23, 2019

Today's Must Read - Attribution Does Not Imply Causation [AdExchanger | Optimizing the News] Today from AdExchanger Friday, August 23 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Vivian Chang, VP of Growth, Nutranext DTC, The Clorox Company discusses "How Clorox Does DTC." Sponsored by Zeotap and Adobe --------------------------------------------------------------- Today's Must Read [Attribution Does Not Imply Causation]( Advertisers need a refresher course on the difference between attribution and causation – and why proving the latter is so much harder but also more valuable. As Carl Spaulding of NCSolutions writes, correlation does not imply causation, yet when many people discuss attribution, they incorrectly state what attribution does and doesn’t mean with respect to the effectiveness of an ad campaign… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: Targeting Targeted]( The practice of sending targeted messaging to people online is under fire – and not just in Europe. This week, we look at recent news about Apple’s Intelligent Tracking Protection. Apple has acknowledged that its policy could unintentionally break some practices that are crucial to online advertising, including measurement and attribution… [More.]( [How Mars Chocolate Recreates The Impulse Buy Online]( Rankin Carroll, global VP and CMO of Mars Chocolate, oversees a portfolio including Skittles, M&M’s and Snickers. He must not only transform their business models as grocery shopping moves online, but recreate key purchase moments in a digital world… [More.]( [Google Chrome Will Protect Programmatic As It Enhances User Privacy]( On Thursday, Google outlined broad strokes of the changes it will make to protect user privacy. To prevent fingerprinting in Chrome, for example, Google will limit the number of API calls a website can make. It also shared mock-ups of explanations for what user data is collected, who is collecting it and which data resulted in exposure to specific ads… [More.]( [TV’s Need For Speed]( TV and triggers are the perfect marketing marriage, as large purchase decisions often carry a great deal of emotion with them. And what better channel to convey an emotional message than TV? To apply time-sensitive data to TV, marketers must consider which tactics they can use to activate intent signals quickly and the related consumer sales cycles… [More.]( [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Knewz Corp News Corp is launching a news aggregation service called Knewz.com with the intention of highlighting smaller outlets that often get passed over by Google and Facebook. The service, expected to launch on desktop and mobile later this year, will link directly to news sites that feature original reporting, as opposed to quick takes on already reported news. News Corp, a longtime critic of Google and Facebook, will not take a cut of the ad revenue generated from stories on the platform and will share data with publishers, The Wall Street Journal reports. The company is bringing on NBC News and Fox News vet Noah Kotch to run the project. “We are exploring this with the goal of recognizing and rewarding the provenance of journalism, and to drive traffic and data to publishers – including subscription sites – so their original work is respected,” a spokesperson said. [More](. Family Squabbles Instagram went from $1 billion in revenue in 2016 to clearing $10 billion in 2018. But there’s been trouble in paradise, as some core Facebook executives worry Instagram might cannibalize its audience. And considering how Facebook directed traffic to Instagram in the early days of the acquisition, now some core Facebook employees want Instagram to return the favor, The Information reports. The new order of the day is integration. Facebook is putting its branding on Instagram and WhatsApp, and executives from the latter two are now getting “facebook.com” email domains. Facebook has already nearly overhauled Instagram management, installing longtime Facebook execs to replace them, and in the past year Instagram has roughly doubled the number of ads users see in its feed, at its parent company’s behest. [More](. The ‘Me’ In Media Everyone in America badmouths social media, but that hasn’t done much to dent user numbers or overall engagement. So why don’t more people put their time and money where their mouth is, and launch social media alternatives? The opportunity isn’t for a service that pitches itself as Facebook with privacy, but to focus on building smaller, tightly connected networks, said Darius Kazemi, a programmer who built a smaller social network called Friend Camp, that’s supported by user contributions from the donation platform Patreon. So, who is a platform like this for? “I think it’s people who want to have a community with no targeted advertisements or algorithms that you don’t control,” Kazemi tells Marketplace. “The thing is, I’m OK with algorithms and controlling your social media feed if you control the algorithm. But when you’re on sites like Facebook and Twitter, you don’t control it, the companies do.” [More](. But Wait, There’s More - [Who’s Who In Advanced TV. And How They’re Shaping What We Watch.]( - The Drum - [Out-Of-Home Ad Spending Accelerates In Q2]( - MediaPost - [The Washington Post Adds New Browsable, Visual Features In Its App]( - release - [A Recession May Be On The Way. How Will Tech Fare?]( - The Information - [The Trade Desk, Atom Tickets Partner On Box Office Insights]( - release - [Triplelift’s Lewine: How OTT Is ‘The New Social’ For DTC]( - LinkedIn - [Catalina Takes A Shot With Video Ads Riffing On MTA, Ad Tech]( - Ad Age - [AT&T Restores Service To Breitbart After AppNexus Acquisition]( - The Verge - [LinkedIn Intros Centralized Hub For Marketing Insights]( - blog You’re Hired - [MightyHive Presses On With EU Expansion, Hires Simon Harris]( - Adweek - [Comcast Spotlight Hires Melanie Hamilton To Oversee National Sales]( - release [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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