AdExchanger News for August 22, 2019

Today's Must Read - IAB Launches A Consent Framework That Google Will (Finally) Join Next Year [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, August 22 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Vivian Chang, VP of Growth, Nutranext DTC, The Clorox Company discusses "How Clorox Does DTC." Sponsored by Zeotap and Adobe --------------------------------------------------------------- Today's Must Read [IAB Launches A Consent Framework That Google Will (Finally) Join Next Year]( The IAB Tech Lab and IAB Europe on Tuesday released the second version of the Transparency & Consent Framework, the collaborative industry solution for conducting targeted advertising in compliance with GDPR. Google has committed to its long-awaited integration with the framework by the end of Q1 2020… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Singular Intros Tool To Deterministically Detect Phony Android Installs]( Fake installs on Android are costing mobile app marketers beaucoup bucks and messing with their data sets. On Wednesday, mobile marketing analytics company Singular released a tool that deterministically validates whether an Android install is real or bogus before the install gets attributed… [More.]( [The San Diego Padres Score With Vehicle-Based OOH]( The San Diego Padres are calling out-of-home up to bat. In the past, the Padres generally avoided OOH advertising, because the team doesn’t have an awareness problem in its local market. But the team's CMO loves to experiment, and he's testing technology to tie ad exposure to stadium footfall – a perennial challenge for ticket sellers… [More.]( [The Grim Future Of An Open Web Devoid Of User Tracking]( As we all know, “cookies are crumbling” – third-party cookies specifically. But the crumbling goes far beyond cookies and into other ways of tracking users, including fingerprinting, link decoration, localStorage and other technologies. The next batch of products doesn’t come close to matching the capabilities of the way things are done today… [More.]( [Is It Time To Reward Users For Sharing Their Identity?]( The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer: a reward program that grants “brite points” to people who agree to have their identities tracked across a federation of websites… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,” Ronan Shields of Adweek reports. An Adobe Advertising Cloud exec in EMEA said that Adobe and Google are implementing preventative measures and that Adobe hopes to reactive EMEA access to Google’s ad exchange. [More](. Social Shenanigans The digital advertising and analytics company Nanigans, one of Facebook’s oldest marketing partners, is selling off its social media advertising business. The social media ad-buying makes up about 90% of Nanigans’ overall revenue, former employees tell Business Insider, with the remainder coming from an ecommerce retargeting product that competes with tech companies like Criteo and AdRoll. “Advertisers typically spend an additional 3 to 5% of their ad budget to work with a marketing partner like Nanigans that knows the Facebook ropes,” BI reports. But Facebook has restricted third-party data and ad vendors these days, in response to the Cambridge Analytica fallout. Also, Facebook has also developed tools on its own platform that compete with Nanigans. [More](. Hard To aQuantify Microsoft’s $6.3 billion deal acquisition of aQuantive in 2007, which was meant to counter Google’s online advertising dominance, is widely considered a bust, and was written off for the whole cost five years later. But former aQuantive execs went on to invest in and start some of Seattle’s top startup consumer apps, software and ecommerce product companies, GeekWire reports. “The crazy growth that happened there definitely helped prepare people for subsequent ventures,” said Aaron Easterly, CEO of the mobile pet service app Rover, and a former aQuantive exec. “However, I think the fact that aQuantive was always a work in progress actually mattered more.” [More](. Privacy Vs. Power YouTube isn’t the only platform pulling back on targeted advertising to kids. Apple said it will ban apps developed for children from using third-party analytics software, which undercuts their ad rates. Apple’s announcement may please privacy advocates, but opponents say it raises antitrust concerns over Apple’s unilateral power over app developers on its iOS platform, The Washington Post reports. Most mobile developers rely on ad revenue to stay afloat, and argue that choking them off will only push children toward apps meant for adults. “We thought they were going to shut down these apps that are ignoring privacy and targeting kids,” said Gerald Youngblood, developer of Tankee, a YouTube alternative for children co-developed with privacy experts. Apple is already under antitrust scrutiny in Europe for how it uses its App Store to drive Apple Music subscriptions, and in the United States regulators are examining whether Apple’s developer policies inflate app prices. [More](. But Wait, There’s More - [OneZero: Google Is Tightening Its Grip On Your Website]( - Medium - [DTC Brand Shopping And Rewards App Mavely Raises $1M]( - release - [The Rise Of Advertising Activism In The Trump Era]( - Axios - [PubMatic Q2 Mobile Report Signals Focus On Combating Fraud]( - release - [Kantar Moves Into Podcast Measurement]( - Warc - [How Radicalization Online Can (And Can’t) Be Stopped]( - WSJ - [TapClicks Raises $10M To Advance Analytics And Attribution]( - release You’re Hired - [Bidstack Welcomes A New VP Of Public Relations]( - Pocket Gamer [Premiering this fall...]( [NCC Media, Stay Tuned...]( [www.nccmedia.com]( Podcasts [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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