AdExchanger News for August 20, 2019

Today's Must Read - Apple Clarifies Its Anti-Tracking Policy For Safari – And Possible Exceptions [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, August 20 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Kathleen Dundas from Zenith will help you understand who your consumers are, where you can find them and the most effective way to talk to them. Sponsored by Basis by Centro and Beachfront --------------------------------------------------------------- Today's Must Read [Apple Clarifies Its Anti-Tracking Policy For Safari – And Possible Exceptions]( Apple recognizes that implementing Intelligent Tracking Prevention will create collateral damage. The list of unintended victims includes ad measurement, like buttons and other social widgets, bot detection, fraud detection, site analytics and single sign-on across multiple websites… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Twitter Sweetens The Deal On Short Form With Six-Second Video Ad Bid Type]( Twitter introduced a new video ad buying model on Monday that only charges advertisers once 50% of their ad is in view for at least six seconds. The purpose of the bid type is to encourage more advertisers to optimize toward short-form video ads while also giving them the “security” of being able to transact on a cost-per- completed-view basis… [More.]( [Madison Reed Enriches Its Data Strategy With A Focus On Lifetime Value]( The company is always on the hunt for ways to optimize its user acquisition costs and has found that focusing on lifetime value early in the customer life cycle tamps down CPA. Knowing how valuable someone will likely be to a brand over time lets the growth team calculate how much it’s willing to spend to attract that customer and create targeting segments that are better pegged to overall ROI... [More.]( [Brands, And Now Publishers, Must Get The Message About Programmatic Creative]( While programmatic has revolutionized the way media is transacted over the past decade, we have yet to see the same transformation in creative. With an industry fixated on the right audience, place and time, we must also focus on how programmatic can deliver the right message… [More.]( [You Are Now Playing In My Simulation]( One of the more far-out ideas from the post-digital era is the simulation argument, which stipulates that we are likely living in an advanced computer-generated reality. As DraftKings' Jayne Pimentel explains, the simulation can be more than a thought experiment for data-forward marketers – a reality in which marketers are running the simulation, while vendors, partners and platforms live in it… [More.]( [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Shiny, New Badge Amazon is testing a “Top Brand” badge for fashion and apparel products. Amazon doesn’t specify how the new label is applied, but it seems to be attached to large, well-known companies, according to [Marketplace Pulse](, an ecommerce analytics firm, which first spotted the badge in the wild. A search for “swimming goggles” returned Speedo as Top Brand, and brands like Under Armour, Fruit of the Loom and New Balance turned up on general searches such as “running shorts” and “t-shirt.” Amazon already has badges like “Best Seller” and “Amazon’s Choice,” but those often go to the ecommerce company’s private-label lines. Amazon runs tests all the time, so “Top Brands” could be temporary. But it would make sense for Amazon to open up a way for large brands to stand out – or, rather, to pay to stand out. Swimming Up Stream Big entertainment companies are in a headlong sprint to launch their respective streaming video subscription offerings. AT&T TV launches in 10 cities this week, according to [Cord Cutters News](, with a nationwide rollout expected by year’s end. And Disney has released [new teasers]( for Disney+, the subscription library it plans to launch later this year with content from Disney Studios, Pixar, Star Wars, Marvel and National Geographic. Additionally, Disney announced the streaming platforms where Disney+ will be available at launch, including Roku, Apple TV and Chromecast. The list notably excludes Amazon’s Fire TV. [More at The Verge](. Took A Tumbl The collapse of Tumblr’s value, from the $1.1 billion Yahoo paid to acquire it in 2013 to the $3 million pittance it fetched in last week’s sale to Automattic, is a sign of how digital monetization has matured. “On the business side, it operated under the assumption that it could make money off its users the same way people had since the invention of the banner ad: Build a big enough audience, and ‘monetization’ will take care of itself,” writes Wall Street Journal columnist Christopher Mims. “Having a very popular product and only the vaguest idea how to make money on it does not, it turns out, a world-changing business model make.” [More](. But Wait, There’s More - [Wireless Carrier Throttling Of Online Video Is Pervasive]( - Bloomberg - [Closings Of Pacific Standard, Topic Show Perils Of Relying On A Rich Patron]( - NYT - [Publicis Groupe Acquires US Full-Service Marketing Agency Rauxa]( - release - [Harvard University Sold Apple And Facebook Stock – And Bought Alphabet](- Barron’s - [Nordstrom Did So Much Right. But It’s Still In Trouble]( - WSJ - [Agencies Want More Clarity Into Xandr And WarnerMedia’s Sales Relationship]( - Digiday - [Kroger Tests TikTok’s Shoppable Format With Back-To-School Campaign]( - Adweek - [Twitter And Facebook Ban Chinese Accounts Attacking Hong Kong Protests]( - BuzzFeed - [State AGs To Move Forward With Antitrust Probe Of Big Tech]( - WSJ You’re Hired - [WPP’s VMLY&R Expands North American Leadership Team]( - Ad Age [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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