AdExchanger News for August 19, 2019

Today's Must Read - Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use [AdExchanger | Optimizing the News] Today from AdExchanger Monday, August 19 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Kathleen Dundas from Zenith will help you understand who your consumers are, where you can find them and the most effective way to talk to them. Sponsored by Basis by Centro and Beachfront --------------------------------------------------------------- Today's Must Read [Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use]( Two days after LinkedIn announced its Audience Engagement API, Omnicom released a product built around it – an analytics tool called “Professional Audiences.” It’s designed to help creative, business development and media teams generate insights for campaigns or pitches… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America]( As Facebook’s VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook’s managed service business with small businesses to the largest global brands in the region. These days, that job requires a healthy dose of explanation and apology… [More.]( [Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act]( With less than six months to California Consumer Privacy Act enforcement, the law is still nebulous and far from its final shape. But that shouldn’t stop publishers from preparing for its arrival. With other state laws also in the making, publishers must plan for an increasingly tough regulatory landscape… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Pick Me! Pick Me! New OTT streaming services, both ad-supported and ad-free, are gearing up to spend heavily on advertising over the next few years. Amazon has launched a “Free Your TV” campaign to promote Fire TV and Prime Video. [MediaPost]( asks, “Is Amazon smelling blood in the water?” and noting that cable companies and pay-TV services like DirecTV and Dish have hemorrhaged subscribers. But Amazon’s not the only one. Tubi is making its own [big advertising push](. (“Dear NYC, you free tonight? Because we are.”) And Pluto TV has been running commercials with a straightforward value prop: “It’s free TV.” Programmatic Nepotism Drudge Report dropped its long-time ads partner Intermarkets in May, replacing it with a new partner called Granite Cubed, according to BuzzFeed. The decision may have been sudden, since the site was without ad monetization for a period from late May to mid-July. The new company appears to be a family connection. The owner is a woman named Margaret Otto who has previous business associations with the Drudge family. Will being a relative unknown pose a problem for ad sales? “Certainly if you decide to go to big brands and sell directly, the Granite Cubed thing is going to be challenging,” said Goodway Group President and CEO Jay Friedman. “[Brands] get 100 requests a week for meetings and this probably isn’t going to float to the top.” [More](. Rotten Apple Top executives from seven apps – including Tile, Allstate-owned Arity and Life360 – signed an email to Apple CEO Tim Cook claiming the tech giant’s privacy policies give its own software an unfair advantage. “As Apple expands into additional services, some of which compete with developers like us, the need for a level playing field becomes ever more critical to allow the ecosystem to flourish,” they claimed in the email, obtained by The Information. The app developers are specifically concerned with a version of iOS 13, which is in public beta and is expected to be released in September, when the newest iPhones hit the market. They claim apps won’t be able to prompt their customers to “always allow” location tracking when the app is first launched. Instead, those customers will either have to root through their settings to enable always-on location, or wait a few days. [More](. But Wait, There’s More - [Certified Fact-Checkers Now Verify Suspect US Instagram Posts]( - Poynter - [Amazon: Building Dynamic Gadgets, Games And Smart Toys With Alexa]( - blog - [How Agencies Have Adapted To A World Without Google’s Ad ID]( - Digiday - [Facebook Marketplace: The Wild West Of Ecommerce]( - WSJ You’re Hired - [Merkle’s HelloWorld Strengthens Leadership Team]( - release - [Activision Blizzard Names Its First-Ever CMO]( - Ad Age [Premiering this fall...]( [NCC Media, Stay Tuned...]( [www.nccmedia.com]( Podcasts [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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