AdExchanger News for August 15, 2019

Today's Must Read - Inc. Revenue Survey Illustrates Marked Slowdown For Ad Tech [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, August 15 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Kathleen Dundas from Zenith will help you understand who your consumers are, where you can find them and the most effective way to talk to them. Sponsored by Basis by Centro and Beachfront --------------------------------------------------------------- Today's Must Read [Inc. Revenue Survey Illustrates Marked Slowdown For Ad Tech]( Looking for proof that the ad tech sector is still growing? You won’t find much on Inc. Magazine’s just-released revenue survey. The list, which tracks the three-year revenue growth of independent companies, was nearly devoid of ad tech startups, although Freestar, which helps solve header bidding complexity, came out of nowhere to snag the coveted No. 1 spot… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Can Big Companies Grow Like Startups?]( This week on AdExchanger Talks, David Kidder, four-time founder and bestselling author, talks about his current project helping scaled companies ignite growth using the tools of VC and entrepreneurship. His work in this area has led to a new company, Bionic, as well as a book, titled “New to Big.”… [More.]( [Venable On State AGs: 'These Are Smart People And Underestimating Them Could Be A Fatal Error’]( Every state has an attorney general tasked with regulating, investigating and enforcing against noncompliant marketing practices. Near-constant headlines about data breaches and privacy lapses are helping set the tone at AG offices across the country. AdExchanger spoke with marketing attorney Eric Berman about what’s top of mind for state-level top cops… [More.]( [Global Privacy Initiatives Could Leave Marketers And Publishers In A Deeper Black Hole Than They Think]( So many marketers live and die by their analytics, not just for website measurement but also for media measurement. Consumers rejecting these cookies will cause blind spots for marketers and publishers alike and challenge them in four ways, according to Jay Friedman of Goodway Group… [More.]( [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group and, as with any transition, there can be delays,” a spokesperson tells Ad Age. “But we’re committed to the best possible campaigns for our brand partners and are in close contact with them as we work through the delays.” The story’s sources are all agencies and no brands are named, so take it with a grain of salt. [Read it](. Trading Currency Comscore will supply the ratings and currency for Xandr’s addressable linear inventory marketplace – which includes DIRECTV, Altice USA and Frontier, as well as AT&T sister company WarnerMedia. “The partnership is designed to give advertisers reliable third-party measurement across the leading national live linear addressable footprint,” according to [the release](. There’s a heated race to be the next-gen currency in data-driven television. Nielsen has long been the leader, but Comscore has made inroads in local TV and cross-channel measurement. And CFlight, championed by NBCU, is another currency designed to work across TV and digital. Not Advanced Enough The [merger between CBS and Viacom]( has big streaming implications. GroupM’s global president of business intelligence, Brian Wieser, pointed out that if ViacomCBS, as the new company is known, doubles down on streaming, it could create problems for advertisers in need of scale. “Assuming streaming service ad loads remain light, with problematic cross platform audience measurement issues outstanding – the company could accelerate the challenges that advertisers have in reaching audiences on television,” Wieser writes. He adds that advanced advertising could partially alleviate these issues, though cautions: “Historically, CBS has only pursued advanced TV solutions to a limited degree.” [More](. But Wait, There’s More - [The Rise Of The Virtual Restaurant]( - NYT - [Tencent’s Revenue Misses As ByteDance Chips Away At Ad Growth]( - Bloomberg - [Facebook Losing Younger Users In Germany And France]( - eMarketer - [TripleLift’s Lewine: Five Predictions For Programmatic Without Cookies]( - LinkedIn - [YouTube Is Testing A Members-Only Videos Feature]( - Digiday - [Adform Introduces A Cross-Device Targeting Solution]( - Mobile Marketing Mag You’re Hired - [Acoustic Makes Tim Shea Chief Transformation Management Officer]( - release - [Mediacom Names Adam Potashnik As US COO]( - release - [Segment Appoints Joe Morrissey As CRO]( - release [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](