AdExchanger News for August 14, 2019

Today's Must Read - PubMatic Sees Early Returns With The Trade Desk’s Unified ID, But Can We All Just Get Along? [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, August 14 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Gartner’s Andrew Frank frames the problem of privacy and marketing data and recommends some future-proof strategies. Sponsored by Adswerve and Amazon Advertising --------------------------------------------------------------- Today's Must Read [PubMatic Sees Early Returns With The Trade Desk’s Unified ID, But Can We All Just Get Along?]( In the race to be the open internet’s default cookie-based advertising ID, The Trade Desk has jumped to an early lead. On Tuesday, PubMatic released a case study showing how using The Trade Desk ID with other integrated vendors brought match rates to almost 100% when impressions included a cookie, and it doubled the chances that the buy-side partner would bid on the inventory… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Viacom And CBS Will Go Big On Streaming Without Abandoning Ad-Supported Content]( CBS and Viacom are (finally) back together, and that will create lots of opportunity for advertisers. On Tuesday, after years of will-they-won’t-they corporate turmoil, the entertainment behemoths agreed to merge in an all-stock deal that values the combined company at around $30 billion, with $28 billion in annual revenue… [More.]( [Holding Company Strategies Diverge On Data And Agency Brands – Or Do They?]( IPG, Omnicom, Publicis, WPP and Dentsu Aegis Network face new competition, slowing growth and the need for new skills. At the same time, these agency holding companies must get to the same place: winning more of their clients’ budgets. But to get there, they’re taking different bets on the importance of their agency brands and data ownership… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Mouse Trap Disney was a little low on pixie dust when it updated its ad sales strategy recently. The process has been rocky, according to The Information. Besides a reorg that crossed multiple departments (AdExchanger’s [coverage](), the Mouse House also swapped out its Comcast FreeWheel ad server with Google’s technology. While Google’s ad server handles digital really well – the online giant won Disney over based on its ability to target using data – it’s not as good as FreeWheel when it comes to integrating ads into streaming TV environments. While the bugs have been mostly smoothed over, Disney reportedly lost several million dollars when ads weren’t properly tracked. Disney ad sales staffers also had to shift their areas of expertise. On top of that, despite the transition to Google’s ad server, FreeWheel was still used on some Disney websites. [More](. Setting Up Shop If brands can in-house their ad agency business, what’s stopping agencies from becoming brand owners? Some media and strategy agencies that worked for early DTC brands are venturing into the category themselves, Business Insider reports. Gin Lane, a creative shop with DTC clients such as Harry’s and Hims is shuttering its agency to focus on a DTC brand holding company called Pattern. The Engine is Red, another agency that built its business with DTC startups, is launching a CBD-infused sparkling water brand. (Throw in some blockchain marketing and that’s the trending trifecta). “Being an agency is hard work: long hours, high demands and lots of complex external relationships to manage," said Mike Cassidy, the former Undertone CEO who now runs DTC and ecommerce agency BVAccel. "Some of the agencies don't want to be agencies anymore and are looking for a way out.” [More](. Join Us! Please! Thinking about licensing your video content through Facebook’s burgeoning, ad-free subscription program? Digiday breaks down the pros and cons. Those in favor will get their content in front of Facebook’s huge audience. Cool. Facebook will make sure it’s easy to subscribe and Facebook’s rev share is comparable to the cut taken by Amazon, Apple and Roku. Sounds good, but … there’s always a but when Facebook has designs on publishers. Those who oppose Facebook’s latest dangled offer worry that Facebook’s stinginess with user data will also apply to subscriber data. There aren’t any big media names associated with Facebook’s program (not yet, at least). [More](. But Wait, There’s More - [Ads Pitching CBD As A Cure-All Are Everywhere. Oversight Hasn’t Kept Up.]( - NYT - [These Senators Want Jeff Bezos To Explain What “Amazon’s Choice” Is]( - BuzzFeed - [Group Nine Media And iHeartMedia Partner On Podcast Slate]( - release - [Cashierless Stores Make Inroads In The US]( - WSJ - [Agencies Shake Up The Trading Desk Model As Advertisers Wise Up]( - Digiday - [Accenture Interactive To Acquire Design And Innovation Firm Insitum]( - release - [How To Use Amazon’s Dynamic Bidding Feature](- Search Engine Land - [Snap Unveils A New Version Of Spectacles]( - Bloomberg You’re Hired - [Uber Hires Google Vet Thomas Ranese As VP Of Global Marketing]( - Business Insider [Premiering this fall...]( [NCC Media, Stay Tuned...]( [www.nccmedia.com]( Podcasts [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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