AdExchanger News for August 13, 2019

Today's Must Read - Democrats Are Flooding Facebook With Ads And Paying Crazy Money For New Donors [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, August 13 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Gartner’s Andrew Frank frames the problem of privacy and marketing data and recommends some future-proof strategies. Sponsored by Adswerve and Amazon Advertising --------------------------------------------------------------- Today's Must Read [Democrats Are Flooding Facebook With Ads And Paying Crazy Money For New Donors]( When the Democratic National Committee introduced individual donor thresholds earlier this year for candidates to qualify for primary debates, it was trying to empower campaigns with grassroots support. But these new rules have also created a massive online audience acquisition spree… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [GumGum Grows Leadership Team, As Industry Focuses On Contextual Ad Tech]( GumGum, the image recognition tech startup, announced two C-level appointments on Monday as the company sharpens its focus on contextual advertising technology. Patrick Gildea, the former CFO of Gracenote, has joined GumGum as financial chief, and Ben Plomion was promoted to chief growth officer… [More.]( [Consumer Data Concerns: Let’s Admit There’s A Problem]( The ad tech industry is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly or talking about shiny things like "cookieless," which to date is more hope than strategy. If we don’t address these issues quickly, the industry is in for a moment of reckoning… [More.]( [NCC Media]( [The biggest TV company you’ve never heard of…STAY TUNED.]( [www.nccmedia.com]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on the stock exchange ratio. Last year’s negotiations settled on an exchange ratio of 0.61 shares of CBS per share of Viacom. “The sale discussions this time are believed to be hovering at a price tag valuing Viacom in the neighborhood of $13 billion,” Variety’s Cynthia Littleton writes, “with the CBS side asserting that the merger premium has been baked into Viacom’s stock price in recent months amid market speculation that the companies would eventually come together.” [More](. Don’t You SaaS Me Wall Street loves the subscription tech business model. That predictable, easy-to-calculate revenue has helped tech stocks support high multiples on growth, because an ever-increasing subscription count is considered a strong indicator of baseline revenue. But Netflix is a different kind of subscription business, since it relies on producing new hit shows to generate sign-ups, The Information reports. It’s not easy when you’re susceptible to the whims of popular culture. And now Netflix is feeling the sting that can come when investors suddenly rethink a subscription business … and the multiples-based valuation crumples. Netflix’s market cap dropped by more than 15% after it reported its first US subscription quarterly loss since 2011. [More](. Influence Peddling Martin Sorrell’s S4 Capital has acquired influencer agency IMA for an undisclosed sum and will merge the company with its MediaMonks subsidiary. IMA has approximately 85 staff and claims to reach audiences via 40,000 influencers globally on behalf of clients such as Under Armour, Pernod Ricard and Microsoft, The Drum reports. Sorrell said in a statement, "This merger is yet another example of our focus on top-line growth. Influencer marketing is an important subset of the digital content marketing industry and is predicted to double in size over the next three years.” [Read on](. For A Few Dollars More China weakening the Yuan in reaction to Trump’s trade war will lower the cost of Chinese goods in America, while elevating the cost of American goods in China – and marketing budgets will follow. An assessment from GroupM’s global business intelligence unit predicts that Chinese marketers’ spend in the United States will increase, while American marketers’ spend in China will decrease. "The news is significant for the advertising industry as it represents one of the looming economic risks countering recent growth trends in countries around the world," GroupM’s biz intel global president Brian Wieser writes in a report on the implications of a US-China trade war on advertising. MediaPost [has the 411](. But Wait, There’s More - [Verizon Unloads Tumblr]( - WSJ - [ByteDance Brings Google-Like Search To China – With Censorship]( - Bloomberg - [California Fostered America’s Tech Industry. It’s Becoming An Adversary.]( - WSJ - [Pre-installed Android Malware Is A Massive Threat]( - CNET - [How BuzzFeed Is Sharing More Content Insights With Advertisers]( - The Drum - [Making Radio Ad Buying Real-Time]( - MediaPost - [WPP, Omnicom Take Stand Against Accenture-Led Audits]( - Digiday - [How Facebook Is Changing To Deal With Scrutiny Of Its Power]( - NYT You’re Hired - [Comcast Advertising Appoints Joel Armijo as Chief Financial Officer]( - release [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( Podcasts [The Big Story Episode 55:]( RTB, R Not TB? 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[The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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