AdExchanger News for August 12, 2019

Today's Must Read - As Prices Rise And Ratings Fall On Linear TV, Brands Pay More For Mass Reach [AdExchanger | Optimizing the News] Today from AdExchanger Monday, August 12 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - Gartner’s Andrew Frank frames the problem of privacy and marketing data and recommends some future-proof strategies. Sponsored by Adswerve and Amazon Advertising --------------------------------------------------------------- Today's Must Read [As Prices Rise And Ratings Fall On Linear TV, Brands Pay More For Mass Reach]( Advertisers have already shifted money out of linear TV as audiences flock to digital. But advertisers still rely heavily on linear as they struggle to recreate its reach and branding impact at the same efficiencies. Despite ratings declines, adults 18-49 years old still spend 66% of their video viewing time with linear TV, and price hikes are common in any industry when demand outpaces supply… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [WPP’s US Revenue Declines Continue, But Tech Clients Give It A Boost]( WPP is still struggling to get back to growth in the United States, its largest market, where it hasn’t posted a positive quarter since Q1 2016. But WPP is performing well in fast-growing markets like India, and while FMCG and CPG spending is mixed as their businesses are disrupted, WPP is seeing upside from big tech clients… [More.]( [Remedy Health Charts A Programmatic Path]( Programmatic will add a second revenue stream to Remedy Health’s current focus on branded content ads. But automation wasn’t automatic for the publisher. First, Remedy Health had to integrate with the data platform of Vertical Health, which it acquired in April – a process that’s now complete… [More.]( [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Publisher Traumatic Stress Disorder Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg and others. Facebook will shell out as much as $3 million a year to newspapers to license their content, a departure from the rev-share model it uses for Instant Articles. News outlets will be able to host the content on Facebook directly or add links to drive traffic back to their own sites, The Wall Street Journal reports. Publishers, which have been burned many times in the past by Facebook, are understandably skeptical. “It’s asking a whole lot of publishers ... to commit to something that none of us have any idea if it’s going to work,” said an unnamed source. [More](. Related: Facebook may be heading down the vMVPD route as it tests offering subscriptions to video services through its Watch portal. [More](. Kitchen Table Issues Kraft-Heinz is ready to reinvest in branding. The company had sharply reduced ad spend since around 2013, which was partly to blame for a [$15 billion writedown]( on Kraft and Oscar Meyer. But agencies shouldn’t get too excited. The CPG giant wants to trim costs from marketing for stuff that happens behind the scenes, new CEO Miguel Patricio, previously the CMO of AB InBev, told investors during the company’s Q2 earnings call last week. Aka, Kraft-Heinz plans to spend less cheddar on agency fees, production and research. “[Investment in] the things consumers see are declining to pay for other expenses,” he said. “These are inefficiencies we can redeploy.” Kraft Heinz isn’t the first CPG to slim down its agency roster to bolster its true media spend. Procter & Gamble reduced marketing spend by $350 million in Q2 after cutting back on agency fees. [More at Marketing Week](. Keys To The Kingdom Disney and The Trade Desk, one of the entertainment empire’s demand-side partners, co-hosted a “bootcamp strategy session” earlier this year to pitch Disney’s new ad tech to advertisers, Business Insider reports. With ESPN now sold through Disney’s consolidated supply stack, programmatic can bring valuable new features to live sports. For instance, live OTT sports often just reload the same advertisers if a game goes into overtime or extra innings, sometimes even giving away those spots to their in-game sponsors. Dynamic ad insertion could help tap into real-time swings in demand or help frequency cap when the same commercials are being shown over and over without an alternative. In digital media, dramatic traffic fluctuations can be a sign of bot fraud. “We don't want you to think it's fraud, we don't want you to think this huge influx of traffic is not viable, and we want to make sure that you get the best games of the week,” said Laura Nelson, Disney’s SVP of performance advertising and solutions. [More](. But Wait, There’s More - [The Amazon Publishing Juggernaut]( - The Atlantic - [Facebook Could Pay Billions After Losing Facial Recognition Appeal]( - The Verge - [Uber Posts $5.2B Loss And Slowest-Ever Growth Rate]( - NYT - [Facebook Goes After Amazon, Hulu With Ad-Free Subscription Channels]( - Ad Age - [Amazon Launches A Program To Control Third-Party Product Prices]( - CNBC - [FTC: Settlement With Unrollme Over Email Receipt Data Use]( - release - [CBS, Viacom Tout Content Creation As Merger Looms]( - The Information - [DOJ Scrutinizes Google Advertising, Search In Antitrust Probe]( - Bloomberg - [GDPR Is An Identity Thief's Dream Ticket To Europeans' Data]( - The Register [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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