AdExchanger News for August 8, 2019

Today's Must Read - Break Up Google? 5 Questions For Brian O’Kelley [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, August 8 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Ops Talks - Learn more about the latest IAB Tech Lab standards aimed at facilitating supply chain transparency with Benjamin Dick, director of product and data at the IAB Tech Lab. Sponsored by Telaria and Zeta --------------------------------------------------------------- Today's Must Read [Break Up Google? 5 Questions For Brian O’Kelley]( In May, former AppNexus CEO Brian O’Kelley told lawmakers that Google and Facebook deserve to be broken up. But as much dominance as Google has over the advertising market, it’s search where Google has the true advantage. What can Google do to avoid the bulls-eye on its back? [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [3 Things To Know About The Gannett/GateHouse Media Merger]( If antitrust regulators approve the merger, announced this week, GateHouse and Gannett will own more than 250 local papers – one out of every six in the nation – and reach more than 145 million monthly unique site visitors. Will the deal speed their digital transformation process and provide leverage against the duopoly? [More.]( [Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers?]( Celect joins Nike’s three other digital acquisitions – the digital design studio Virgin Mega (2016), Invertex (2018) and Zodiac (2018) – as part of what Nike calls its “consumer direct offensive.” Is this a sign that brands are becoming the next mar tech and data strategics?… [More.]( [Does Audience Network Have a Fraud Problem? Facebook Sues Two Developers For Click Injection]( The developers, Hong Kong-based LionMobi and Singapore-based JediMobi, allegedly installed malware on users’ phones that simulated real people clicking on ads, generating payouts from the platform. Facebook banned them from Audience Network and refunded impacted advertisers in March... [More.]( [Slow Play: Ad Tech’s Rapid Rate Of Change Is Just An Illusion]( The ad tech industry loves perceiving itself as moving at the speed of light. There’s a hot new acronym or buzzword every week, and not a day goes by where we don’t simultaneously brag about and bemoan the fact that everything is constantly changing. The reality is, however, that many fundamentals of our business took years to develop… [More.]( [GasBuddy Fills Up On Location Data, Outcomes-Based Ads And Shopper Marketing Bucks]( The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Jordan Grossman, GasBuddy’s EVP of ad sales, spoke with AdExchanger about retiring ad units, the value of location data and why QSRs need to watch their back… [More.]( [NCC Media]( [The biggest TV company you’ve never heard of…STAY TUNED.]( [www.nccmedia.com]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Mouse Money Disney's 2019-2020 upfront was the biggest in the company’s history, with sales up 5% thanks in part to its acquisition of 21st Century Fox. Digital revenue and revenue from addressable TV were both up 50%, a sign of a growing appetite among marketers to add data to their TV buys and follow consumer attention as it shifts away from linear. But even the legacy business remains strong. Disney saw double-digit CPM increases across all dayparts in broadcast and low double digits in cable and sports – partially a result of price inflation as network TV audiences shrink. And live sports continues to thrive with double-digit CPM and volume gains in NBA and NFL broadcasts, respectively. Related: [Disney Throws Down Gauntlet With Planned $12.99 Streaming Bundle]( Leaky Tweets Twitter said it inadvertently shared user data with third parties without its users’ permission. People who have clicked an ad in the Twitter app since May 2018 may have had data like their “likes,” “retweets” and country codes shared with third-party measurement and advertising partners. While not exactly a Cambridge Analytica moment, it’s yet another example of how big tech platforms remain vulnerable to data snafus. “We take these issues seriously and whenever an issue arises, we conduct a review to ensure that we make changes to prevent these types of issues recurring," a Twitter spokesperson said. [More](. Related: [Similar to Facebook](, Twitter will remove third-party data sources from its ad buying system over privacy concerns. [More at WSJ](. Enter Pods Radio broadcast giant Entercom bought the podcast studio Pineapple Street Media and took full ownership of podcast network Cadence13 on Wednesday as it wades deeper into the emerging audio space. Entercom paid $18 million for Pineapple Street Media. It bought a minority stake in Cadence13 in 2017 for $9.7 million, and Wednesday’s investment values the platform at $50 million, The Wall Street Journal reports. Entercom, which acquired CBS Radio in 2017, owns 235 broadcast radio stations and reaches 170 million listeners per month. Similar to iHeartMedia, which [acquired]( podcast network HowStuffWorks in 2018, Entercom plans to use its terrestrial radio footprint to promote and launch new podcasts and retain audiences as the AM/FM station numbers dwindle. “It’s important for us to live everywhere consumers want to consume audio,” said J.D. Crowley, Entercom’s chief digital officer. [More]( Trade War Tremors As the US-China trade war expands, it's natural to wonder if the fearful business climate might reduce overall marketing and media investment. As NYU Stern professor of economics Thomas Pugel told AdExchanger last year, tariffs reduce trade volumes and can lead CFOs to suspend budgets. “One of the main challenges here is uncertainty, a shift toward caution and some amount of risk aversion,” he said. On the other hand, cutting budgets during a period of weak sales – brought on by tariff-related price hikes, for instance – can lead to permanently reduced market share, as competitors and emerging companies rush to fill the vacuum. [Read the original story.]( But Wait, There’s More - [Instagram Wants Memers To Like It Again]( - The Atlantic - [Veritone One Launches Pay-Per-Performance Audio Ad Platform]( - release - [MRC's George Ivie Weighs In On Duration Weighting]( - MediaPost - [To Fight Fraud In OTT, 4A’s Is Creating A Playbook For Media Buyers]( - Adweek - [Facebook Messenger Kids Faces Scrutiny From US Lawmakers]( - CNET - [Comcast Advertising Launches Attribution Solution For Local TV]( - release - [The Facebook Antagonist Inside The FTC]( - The Information You’re Hired! - [Bridget Bidlack Named SVP Product At Lucid]( - release [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( Podcasts [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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