AdExchanger News for August 7, 2019

Today's Must Read - RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, August 8 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Sell-Side - Matthew Scott Goldstein (msg), an independent analyst, will present his view of the advertising and media landscape three years from today. Sponsored by Quantcast and Teads --------------------------------------------------------------- Today's Must Read [RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe]( Is the practice of using personal data in a real-time ad auction lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation? Or will companies just need to update how they collect consent for data processing? No matter the answer, many agree that RTB is facing an existential crisis… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Comscore’s Q2 Revenue Declines Again As It Narrows Vision On TV]( Comscore is reeling. Interim CEO Dale Fuller acknowledged as much to investors Tuesday when the company reported its second quarter earnings. Comscore’s total Q2 revenues declined 4.4% to $96.9 million. Fuller expects its annual growth rate to be flat for the rest of the year, which would be a positive sign after declines last quarter and year… [More.]( [Disney Throws Down The Gauntlet With Planned $12.99 Streaming Bundle]( Disney is getting ready to heavily promote its $12.99 streaming bundle set to launch Nov. 12. But investing in its DTC products and absorbing acquisitions-related costs contributed to the company missing its quarterly revenue projections… [More.]( [Telaria Rides A Tailwind As Premium Publishers Embrace CTV]( The SSP recently shifted its focus away from desktop and mobile video to enable publishers to monetize their CTV inventory. That evolution has paid off: The platform, which is the exclusive SSP for Hulu’s private marketplace, saw revenue grow 47% year over year to $18.2 million in Q2. CTV revenue increased 133% to $7.1 million, representing 39% of Telaria’s total revenue… [More.]( [The Leadership Challenge]( Today, leaders face more obstacles than ever before, with many of the next generations skeptical of our capabilities, integrity and intent. This questioning of leadership is not limited to political or business leaders but also to marketing and media leadership, whether it be a client, agency, publisher or ad-tech platform… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Deal Days It seems there’s a major sale happening. And while this new normal is great for consumers, it creates pricing pressures that are particularly tough for apparel chains, which have to pay more to promote their own deals over the noise and now face low profit margins throughout the entire year. Back-to-school sales used to be “like a fistfight in the stores,” said Levi Strauss & Co CEO Chip Bergh. “Consumers are numb to all the promotional activity,” he said. “So a 20% back-to-school offer is no different than whatever is going to happen in early September, when it’s going to be 20% off anyway.” [More](. R&D Time Snap raised $1 billion in short-term debt on Tuesday to invest more in media and augmented reality and make potential acquisitions. The platform will offer senior convertible notes that mature in 2026 and will be paid out in cash or stock. The messaging platform is [getting back to growth]( as new features like gaming and an expansion on AR lenses attract more advertisers. But while Snap has a unique window into the elusive Gen-Z audience, it’s facing growing competition from apps like TikTok and Instagram, Reuters reports. Snap wants to get ahead of its investments while interest rates are low and demand for convertible rates are strong, CEO Evan Spiegel said in a note to employees. [More](. Commitment Costs Karey Burke, president of ABC Entertainment, is touting the broadcaster’s commitment to content compared to streaming services like Netflix and Amazon Prime. Burke said ABC supports shows for longer runs, while many streaming series peter out after a couple seasons without continued marketing, Adweek reports. She also noted that competitive streaming services increasingly want to advertise on ABC airtime, but the network won’t let them. Just like these major telco-TV networks are hoarding their own shows and movies to juice the value of their subscription libraries, they’re carefully balancing the pros and cons of taking each other’s marketing dollars. Will Hulu let YouTube TV target its viewers with an offer directly undercutting its service? Will Comcast allow Amazon Prime Video to promote its shows, when it’s fighting against cord cutting and has a rival streaming alternative? Those answers are increasingly an easy “no.” [More](. But Wait, There’s More - [Instagram Is Coming For Your Engagement Metrics]( - Ad Age - [Google Auction NDA Seen As A Way To Keep Rivals From Talking To EU]( - Bloomberg - [IAB, PwC Q1 US Internet Advertising Revenue Report]( - release - [Legal Shield For US Sites Rattles Under Onslaught Of Hate Speech]( - NYT - [CMO Roundtable: Facebook Now – And In The Future]( - eMarketer - [This Japanese News App Quietly Pushes Traffic To Millions]( - Axios - [Anzu.io Raises $6.5M For Programmatic In-Game Ad Platform]( - VentureBeat You’re Hired! - [UM Names Deidre Smalls-Landau US CMO And EVP, Global Culture]( - release Podcasts [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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