AdExchanger News for August 6, 2019

Today's Must Read - Joe Marchese’s New Venture, Attention Capital, Will Invest In Media Brands And Ad Tech [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, August 6 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - eMarketer’s Lauren Fisher discusses “Top Trends Driving Growth And Ad Spending” in US programmatic. Sponsored by Sponsored by MightyHive and MiQ --------------------------------------------------------------- Today's Must Read [Joe Marchese’s New Venture, Attention Capital, Will Invest In Media Brands And Ad Tech]( Former Fox executive Joe Marchese is getting ready to kick the tires on some ad tech assets for his new company, Attention Capital. On Monday, the company made its first acquisition, throwing in with Lupa Systems, James Murdoch’s private investment firm, for a controlling stake in Tribeca Enterprises, parent company of the Tribeca Film Festival… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [LiveRamp Grows Revenue By A Third, But Still Needs More From Data Sales]( LiveRamp's "Marketplace & Other" revenue stream houses some of LiveRamp’s long-term growth opportunities, like data sales and advanced television revenue, but it is still digging its way out of a hole since Facebook’s policy change last year, when the platform removed third-party data for ad targeting… [More.]( [EMarketer: Ad Tech Gets A Tax Cut As Programmatic Fees Decline]( Individual vendors are lowering their take rates as they struggle to differentiate in pricing and capability. As more buys are transacted programmatically, the volume of dollars flowing to ad tech companies will increase, allowing vendors to collect more money from fees while still lowering prices… [More.]( [Kroger Tosses CTV Into Its Media Planning Cart With Help From Hulu]( Kroger first started flirting with over-the-top in 2011/2012 and partnered with Hulu to extend its TV reach on digital. But Kroger paused its Hulu spend for a couple of years because getting to scale was a challenge. Now, the scale is finally there… [More.]( [Performance Marketing And Measurement: A New Beginning Amid Ever-Evolving Privacy Restrictions]( Modern performance marketing is based on the ability to use anonymized user identifiers for better targeting, personalization and measurement across web domains. In lieu of such capability, marketers must evolve their approach to measurement and go-to-market… [More.]( [Solving For A Different Kind Of Attention Deficit]( While we embrace the value and promise of attention, there is a lack of comparable and scalable attention data for cross-media planning and buying. This poses an operational challenge and tangible risk for both brands and media owners… [More.]( [NCC Media]( [The biggest TV company you’ve never heard of…STAY TUNED.]( [www.nccmedia.com]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Open The Gates New Media Investment Group will buy Gannett in a deal valued at $1.4 billion. The deal is expected to close by the end of 2019. New Media is a holding company that operates 154 daily local papers across 39 states, with 52 million monthly uniques. Meanwhile, Gannett operates its flagship national publication USA Today and 109 local publications in 34 states, totaling 125 million monthly uniques. The combined entities will have the digital chops to become “a leading digital media player,” according to the [press release]( announcing the deal. In an investor presentation, New Media anticipates annual revenues for the combined company of $4.3 billion and predicts digital advertising and marketing services revenue to hit “over $1 billion annually.” New Media’s revenue over the last 12 months (LTM) was $1.6 billion, while Gannett’s LTM revenue was $2.8 billion. Read the [investor presentation](. Microsoft Goes Shopping Microsoft is buying the retail and ecommerce ad tech company PromoteIQ, which will continue as a standalone subsidiary within Microsoft Advertising, according to a [blog post]( by corporate VP Rik van der Kooi. Terms of the deal were not disclosed, and LinkedIn data shows PromoteIQ has between 30-40 employees. Van der Kooi writes that PromoteIQ “strategically complements Microsoft’s current retail advertising offering.” The startup has SSP-like deals with retailers, including Kroger, Kohl’s and Overstock, and an ad exchange for brands that sell in those stores, sites and apps. In 2016, Criteo acquired a similar business, HookLogic, and it’s been a growth driver as Criteo Sponsored Product ads. This isn’t the first [enigmatic Microsoft advertising deal]( this summer, following LinkedIn’s acquisition of the cross-device company Drawbridge. Microsoft has kept mum, but these acquisitions could signal the company has expanded its ad tech ambitions since it consolidated Bing and its other ad products into Microsoft Advertising earlier this year. Gorman FTW Agencies credit Snap Chief Business Officer Jeremi Gorman for the company’s [sales turnaround]( and helping to make the organization easier to navigate. Prior to Gorman’s addition last October, agency buyers considered Snap a confusing platform and partner. But in the past six months, Gorman has reorganized Snap’s sales team into a vertical structure, so account teams better understand client businesses. Snap also hosted its first partner summit in April in Los Angeles, where it offered a sneak preview of new ad products to its closest customers. Snap’s messaging to brands has also been re-tuned to focus on its Gen Z audience, rather than trying to compete with Google and Facebook on reach. “The idea that [users] value Snap in a different way allows them to have a much clearer message,” Noah Mallin, Wavemaker’s chief experience officer, told CNBC. “I think [Gorman is] certainly responsible for that.” [More](. The Amazon Price Potential Amazon antitrust enforcement has focused on how the company could use marketplace sales data to launch and promote its own products. But another concern could be its influence over pricing on other ecommerce platforms, Bloomberg reports. Amazon sellers are also on eBay, Walmart and other retailers, and Amazon scrutinizes those listings to see if prices are lower elsewhere. If so, Amazon warns the seller and removes search placements and the “buy now” button until prices are at least even. Since Amazon has an outsized share of ecommerce, most vendors keep prices lowest there, rather than take the platform penalty. This policy is particularly maddening for some sellers, because Amazon has taken increasing percentages of overall sales, and many companies could offer cheaper prices with higher profit margins on their own sites or with other retailers, but can’t risk their Amazon business. Amazon formerly required sellers to have their lowest prices on Amazon, but that policy disappeared with regulatory inquiries in 2013. [More](. But Wait, There’s More - [Facebook To Add Its Name To Instagram, WhatsApp]( - The Information - [GateHouse Newspaper Owner New Media Investment Group Buys Gannett]( - release - [Everyone Hates Customer Service. This Is Why.]( - WSJ - [Japanese News App SmartNews Raises Money At $1.1B Valuation]( - Axios - [Zenith: Healthcare Ad Spend Expenditure Forecast]( - release - [WhatsApp Will Flag Messages Forwarded Too Many Times]( - BuzzFeed - [AT&T Unlimited Partners For Six Months Of Free Spotify Premium]( - The Verge You’re Hired! - [Catalina Expands Leadership In Partnerships, Digital Media]( - release - [Centro Hires David Gensler As SVP, Client Development]( - release - [Credera Names Justin Bell As CEO]( - release Podcasts [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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