AdExchanger News for August 2, 2019

With Bain Capital Writing The Checks, Kantar Plans To Acquire New Capabilities [AdExchanger | Optimizing the News] Today from AdExchanger Friday, August 2 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - eMarketer’s Lauren Fisher discusses “Top Trends Driving Growth And Ad Spending” in US programmatic. Sponsored by Sponsored by MightyHive and MiQ --------------------------------------------------------------- Today's Must Read [With Bain Capital Writing The Checks, Kantar Plans To Acquire New Capabilities]( Kantar didn’t have much flexibility under WPP to buy companies and solutions to modernize its traditional market research business. Now that the company is majority-owned by Bain after a $4 billion transaction in July, it’s eager to hunt for targets that can help it develop capabilities in ecommerce, analytics, technology and behavioral data… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story - The Fire That Burns Brightest]( This week, we celebrate three letter acronyms. RTB comes to CTV now that Amazon Fire TV inventory is available through the DSPs dataxu and The Trade Desk. Plus, the FTC and DoJ launch antitrust investigations into Facebook. But what's the difference? Finally, we look at the rise and fall and perhaps rise again of the ad tech startup Ad/Fin… [More.]( [Brands Must Prepare For Advertising In A Cookie-Less World]( The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will reshape the entire advertising ecosystem and the way in which brands engage with customers… [More.]( [Where Elgin Thompson Places His Bets In TV Ad Tech And Analytics]( It’s a safe bet that the next generation of TV advertising and analytics will be an incredibly lucrative category. But that’s about the only safe bet anyone can make. There are fundamental questions about whether ad-supported video players will be profitable and, vice versa, whether ad-free subscriptions will be sustainable without an advertising revenue stream to bolster them… [More.]( [Podcast: Nationwide’s Programmatic Story]( Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells the inside story of how the decision was made and what he learned along the way… [More.]( [How NBC News Doubled The Amount Of Clicks On Branded Content]( Fine-tuning distribution of the content on its sites helped NBC News dramatically improve performance. The smarter distribution improved engagement with NBC News content, setting it up to meet brand KPIs that increasingly look at engagement… [More.]( [NCC Media]( [The biggest TV company you’ve never heard of…STAY TUNED.]( [www.nccmedia.com]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Without Peer Sizmek offloaded its contextual advertising company Peer39 to private equity firm O3 Industries for $18 million, Business Insider’s Lauren Johnson reports. O3 reportedly beat out other bidders including The Trade Desk and Zefr. So what’s the future of Peer39? Mario Diez, whose company PointRoll was acquired by Sizmek back in 2015, will be CEO. Alex White, a Sizmek exec who led product and accounts, will be Peer39’s new chief operating officer. [More](. Spring Fever T-Mobile’s pending merger with Sprint gets the attention, but last month T-Mobile quietly acquired mobile ad tech company PushSpring. Terms of the deal were not disclosed and it’s unclear if PushSpring will be absorbed or remain an independent subsidiary, GeekWire reports. It’s an unusual move for T-Mobile, which hasn’t acquired startups or advertising businesses before. But PushSpring is well suited for a mobile telco. The company started as a tool for app developers to target ads or push notifications. Last year it [launched a data marketplace]( for audience packages (“big-box retail visitors,” “car shoppers,” “fitness enthusiasts,” etc.) based on its own SDK network and deals with other mobile data companies. PushSpring works with Pinsight Media, for example, which Sprint sold to InMobi last year as part of a strategic partnership, and with Ericsson-owned Placecast, a location data provider. [More](. Investigation Nation A few details are starting to emerge about what areas the Federal Trade Commission will look into as it embarks on its Facebook antitrust probe. At the top of the list: Facebook’s previous acquisitions. The agency wants to determine if Facebook bought companies like WhatsApp and Instagram before they could grow into a threat, The Wall Street Journal reports. The FTC has already begun reaching out to the former CEOs of companies that Facebook acquired. Facebook, which has purchased more than 90 companies in the past 15 years, argues that its acquisitions have fueled innovation and given consumers more choice. The FTC has been contemplating how to regulate big tech companies that buy smaller competitors in adjacent categories. Existing antitrust law primarily looks at market cap and the acquisition of direct competitors to determine if there’s been anticompetitive behavior. [More](. Uber Cuts Two months after Uber shook up its marketing leadership, it laid off 400 of its staffers. But why? Uber, having hit Wall Street, is past rapid growth mode and is now trying to steady the ship, according to The Drum. “Newly public companies who have high expense to revenue ratios while private often need to cut costs to meet the goals they have promised public investors they would achieve,” Brian Wieser, GroupM’s global president of business intelligence, told The Drum. “For any company who has made these promises, the more significant the expenses as a percentage of revenue, the more significant the cuts that will be needed.” [More](. But Wait, There’s More - [EBay Accuses Amazon Managers Of Conspiring To Poach Sellers]( - NYT - [Twitter Restructures Relationship With Agencies And Ad Tech Partners]( - Ad Age - [Kantar Partners With Trax On Retail Data And Analytics]( - release - [Facebook Reveals Early Results From Local News Accelerator]( - TechCrunch - [The NYT’s Singer: Belgium’s DPA Takes Action On Google Home Audio Leaks]( - thread - [Shopify Boosts Outlook On New Online Offerings]( - Bloomberg - [Head Of Amazon Advertising, Biz Dev And Studios To Take One-Year Leave]( - WSJ - [America’s DIY Phone Farmers]( - Vice You’re Hired - [TuneIn Appoints Juliette Morris As New CEO]( - release - [Top P&G Advertising Exec Leaves For Snap]( - Business Insider - [Verizon Media Nabs GroupM’s Lindsay Wiles To Run Programmatic]( - Campaign - [Discovery Promotes Robert Voltaggio To EVP, Ad Sales Revenue, Planning]( - release Podcasts [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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