AdExchanger News for July 30, 2019

Today's Must Read - How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, July 30 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - eMarketer’s Lauren Fisher discusses “Top Trends Driving Growth And Ad Spending” in US programmatic. Sponsored by Sponsored by MightyHive and MiQ --------------------------------------------------------------- Today's Must Read [How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade]( Ad tech startup Ad/Fin saw an opportunity to build a business by partnering with the ANA and Ebiquity on a programmatic study. Here’s the story of how it made enemies of agency holding companies – and got caught up in the industry’s transparency reckoning… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Difference Between How The FTC And DOJ Are Dealing With Facebook]( There’s a marked contrast between the formal antitrust investigation the FTC is embarking on and the DOJ’s inquiry into whether and how large online platforms, which the department doesn’t call out by name – though doubtlessly includes Facebook and its big tech cohorts, like Google and Amazon – achieved their market power... [More.]( [Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CTV]( The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private marketplace in the United States that is developed by Amazon Publisher Services, the sell-side technology group that also operates Amazon’s header bidding product... [More.]( [Political Advertisers Must Lean Into Advanced TV If They Want To Win Voters In 2020]( From a media planning perspective, TV is traditionally the largest expenditure for any political campaign. If campaign managers want to be good stewards of each dollar donated to their organization, advanced TV advertising tactics are critical… [More.]( [Beyond The Block List]( [Here's Your Guide to Finding Better Brand Suitability]( [gumgum.com/beyond-the-block-list]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Pulling The Plug Companies that use a plug-in to display Facebook’s ‘like’ button on their websites are jointly liable for any customer data transferred through the widget under GDPR, the EU’s top court ruled on Monday. The court was looking at the case of Fashion ID, a German online retailer that was found transferring data from site visitors back to Facebook without users’ knowledge or permission, even if those visitors didn’t click the Facebook like button, CNET reports. While the court ruled that companies are not responsible for data after it’s passed to Facebook, they are required to disclose the data-sharing arrangement. Going forward, companies will need to explicitly tell EU consumers when they are sending data to Facebook or any other social platform through a plug-in. [More](. Strength In Numbers The digital media consolidation wave continues. Vice is in talks to buy Refinery29, The Wall Street Journal reports. The deal, which is not yet complete, would bring together two of the buzziest venture-backed digital media companies in the United States. Both Vice and Refinery29 raised hundreds of millions during the boom days of digital media, but have struggled to justify their lofty valuations in recent years as traffic and revenue slipped. Both companies have laid off staff and are looking to diversify revenue beyond advertising. Refinery29 is investing in video shows and a licensing business, while Vice is doubling down on its studio business under CEO Nancy Dubuc. [More](. Big Dogs Of Digital Online advertising has skyrocketed in the past decade, but not every marketer is spending freely. Small business ad spend rates have plateaued, and marketing as a percentage of an average business’s expenses has even gone down, GroupM global president of business intelligence Brian Wieser writes in a blog post. Indeed much of the growth in digital ads has been powered by… digital brands. Facebook, Amazon, Netflix, Google, Booking, eBay, IAC and Uber spent a collective $26 billion on advertising last year. “Many of them are more heavily dependent upon paid advertising than most ‘traditional’ marketers ever will be, with several spending more than half of their revenue on advertising,” according to Wieser. [More](. But Wait, There’s More - [Amazon Wants To Rule Grocery Aisles, And Not Just At Whole Foods]( - NYT - [Microsoft Acquires Data Privacy And Governance Service BlueTalon]( - TechCrunch - [Ad Blocking Growth Is Slowing, But Not Going Away]( - eMarketer - [Google Is Replacing Voice Search On Android With Assistant]( - Search Engine Land - [A TV Maverick Goes All-In On A New Wireless Bet]( - WSJ - [Trax Acquires European Image Recognition, IOT Tech Plenora]( - release - [Evidence, Please On Internet Regulations]( - BuzzMachine - [The People With Power At Google Cloud]( - The Information - [PBS Will Stream Live For The First Time With YouTube TV]( - The Verge You’re Hired - [TAG Names Former 4A’s Boss Nancy Hill Non-Executive Director]( - The Drum - [Digitas Hires Caroline Winterton As Managing Director, NY]( - release Podcasts [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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