AdExchanger News for July 29, 2019

After Q2 Earnings Surge, Twitter Doubles Down On DR And Ad Server Revamp [AdExchanger | Optimizing the News] Today from AdExchanger Saturday, July 27 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - The Big Story goes live! See the AdExchanger editorial team live in action as they discuss the biggest news of the week. Sponsored by Dun & Bradstreet and Facebook --------------------------------------------------------------- Today's Must Read [After Q2 Earnings Surge, Twitter Doubles Down On DR And Ad Server Revamp]( Twitter is super focused on direct response advertising, the company told investors Friday on its second quarter earnings call. To that end, it’s in the process of deprecating legacy formats, including carousel ads, and investing in more DR-focused ad offerings, such as its mobile app promotion (MAP) product… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Why Security Company ADT Brought All Of Its Media Buying In House]( Smart home devices are not the first things that come to mind when consumers think of ADT. That caused a perception issue for the 145-year-old home security brand, which is one of the largest smart home security providers in the market. So when ADT brought on ex-Chewy.com, Amazon and eBay marketing exec Jochen “JK” Koedijk as CMO, they tasked him with modernizing ADT’s brand messaging… [More.]( [DOJ Gives Thumbs-Up To T-Mobile/Sprint Merger]( The Department of Justice gave final approval Friday to T-Mobile’s $26 billion merger with Sprint. The third and fourth largest carriers in the United States will soon be one. But there are some caveats that come with the DOJ’s approval, including requiring both companies to divest some spectrum and certain and certain prepaid wireless assets to Dish Network, including Boost, Sprint Prepaid and Virgin… [More.]( [The Case For First-Party, Community-Driven Identity]( It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain. With publisher revenues and marketer outcomes on the line, there is still no industry-wide consensus as to what will replace them… [More.]( [Comic: Independent Oversight]( A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... [More.]( [TV is evolving. AND, so are we.]( [NCC Media. Stay Tuned…]( [www.nccmedia.com]( News Round Up Not Quite Settled The Electronic Privacy Information Center (EPIC), a prominent public research interest group, filed a complaint against the FTC’s [$5 billion settlement]( with Facebook, arguing the deal is an unjustified victory for Facebook that fails to protect consumer privacy. The group is especially concerned with a provision that gives Facebook immunity from answering at least 26,000 pending customer complaints related to its violation of the 2011 consent decree over which it was fined, The New York Times reports. EPIC is requesting a hearing to judge the fairness of the settlement. The case raises questions about the FTC’s fitness to protect consumer privacy. “The proposed order wipes Facebook’s slate clean without Facebook even having to admit guilt for its privacy violations,” the complaint says. [More](. Hired Muscle Warehouse workers are in high demand as retailers and shipping companies expand their supply-chain operations to seize ecommerce growth. And recruiters for those jobs are going to great lengths to find and poach qualified employees, The Wall Street Journal reports. Some logistics companies geofence competitors’ facilities to target people who park there during the day. “If somebody is going to sit in their car for 30 minutes before their shift … and watch YouTube, I want them to watch our ads in the preroll,” said Melissa Phillips, senior director of digital operations for the staffing company EmployBridge. Even geotargeting people who live within a 20-50 mile radius of a warehouse is more cost-effective than traditional recruitment channels like radio and local TV. “During some of these targeted campaigns for particular warehouses, we’ve had people walk across the street from one of our competitors to apply for a job on their lunch break,” said Randy Tucker, Americas CEO for the French supply-chain operator Geodis SA. [More](. Social Search People don’t think of Facebook as a search engine, but it likely handles more queries than any search player but Google and, perhaps, Amazon. And the social ad platform may be ramping up its search ad capabilities. Some Facebook advertiser accounts now have an option to “Reach people with relevant ads based on their search terms” on Facebook. Susan Wenograd, VP of marketing strategy for the performance agency Aimclear, [spotted the update]( in the wild. Facebook searches don’t have the kind of rich intent that Amazon and Google capitalize on (like “looking for a hotel in Miami” or “blue button-down shirt”). But Facebook search placements could be useful to target Facebook users who are searching for specific groups or pages to join. It could also be a good conquesting tool, for brands or apps to target searches for direct competitors. But Wait, There’s More - [The Underground Economy Selling Links From Major News Sites]( - BuzzFeed - [Tech Backlash Frays Cozy Ties To Washington]( - WSJ - [‘Death Of A Salesman’ Playing Out At TV Networks]( - B&C - [Inside Amazon’s Struggles To Make Its Mark In Hollywood]( - The Information - [YouTube Makes Mastheads Available To All Brands On CPM]( - Adweek - [Young Instagram Users Give Up Privacy In Search Of Metrics]( - Bloomberg - [How Amazon Controls Its Marketplace]( - The American Prospect You’re Hired - [IRI Appoints Carrie Shea As Managing Partner, Growth Consulting]( - release Podcasts [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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