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AdExchanger News for July 26, 2019

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Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront - Day 2, The

Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront [AdExchanger | Optimizing the News] Today from AdExchanger Friday, July 26 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 2, The Plenary Program - The Big Story goes live! See the AdExchanger editorial team live in action as they discuss the biggest news of the week. Sponsored by Dun & Bradstreet and Facebook --------------------------------------------------------------- Today's Must Read [Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront]( Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in NBCUniversal’s $7 billion upfront, the company said during its Q2 earnings Thursday. The digitally native category includes the “FAANG” companies (Facebook, Apple, Amazon, Netflix, Google) as well as direct-to-consumer companies like Peloton… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Google's Q2 Ad Revenue Hits $32.6B]( Alphabet's revenue rose 19% YoY to $38.9 billion in Q2. Much of that came from Google of course, whose ad revenue hit $32.6 billion in Q2, up 16% YoY. Within the ad revenue category, Google network member revenues, which includes programmatic display and video, grew 9% to $5.3 billion.… [More.]( [The Big Story: Ad Tech Fight Club]( Ad tech titans face off with each other this week as The Trade Desk takes a stand against Google, the FTC fines Facebook and TikTok… well, I suppose its denizens talk about invading #Area51… [More.]( [Choose Your Own Advertising? What Interactive Content Could Mean for Digital Advertising]( The rise of interactive programming has raised eyebrows in media circles. Much of the industry analysis has focused on the potential responses of Amazon and Apple. A more intriguing question is the impact on the digital advertising business… [More.]( [Beyond The Block List]( [Here's Your Guide to Finding Better Brand Suitability]( [gumgum.com/beyond-the-block-list]( News Round Up Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like membership editors are sort of the ‘connective tissue’ between the readers, members, supporters and what’s happening in the newsroom and what our editorial priorities are as an organization,” Glendinning told Lenfest Institute, a local journalism nonprofit. Despite early skepticism, reporters are on board with the new program, she said. The membership revenue, which tipped The Guardian back into profitability this year, helps keep the site paywall free, which is also good for the writers. And you’ve gotta keep your writers happy. Authentic journalists do a better job than content marketers at converting potential contributors or subscribers. The Guardian is also getting better at developing stories most likely to drive contributions. Environmental reports, for instance, now come with a pitch to support the journalism, as do other stories related to issue advocacy. Working with the newsroom allows Glendinning to “tie editorial and journalistic output into something readers support.” [More](. Alexa Adds Ads Amazon plans to sell audio ads in its Amazon Music service on Alexa-enabled devices. Amazon announced in April it would launch an ad-supported version of its streaming service for non-Prime members. But now that Spotify and Pandora are pitching brands on their ability to reach consumers on voice-activated devices, Amazon wants to exert more control over monetizing its own voice hardware. Amazon will guarantee reach for 1 million or more consumers and throws in fancy bells and whistles, such as the ability to ask Alexa to add items to cart, according to an agency pitch deck obtained by Ad Age. But, at least for now, there are no targeting opportunities, measurement is sparse and the audience is limited to Alexa users who don’t subscribe to Prime. "Amazon hasn't quite figured out how to insert the ads in a way that makes sense and they haven't thought out the usability for brands," an agency exec said. [More](. Pulling The Lever Unilever is making good progress with its data-driven marketing transformation, CEO Alan Jope told investors during the company’s earnings report on Thursday. Digital media now accounts for about 40% of Unilever’s overall media mix, he said, and the company’s ad fraud rate is in the low single digits, compared to the 20-30% gouge fraud is taking from other marketers. The company would like to spend even more online, but getting the necessary in-house talent is a challenge. “At the moment, the bottleneck on some of the great work we're doing is warm bodies to run our digital campaigns rather than just absolute media spend,” Jope said. “We are putting marketing people in place to run these more complex digital campaigns.” [Read the release](. Gabbard Vs. Google Presidential candidate and House Rep. Tulsi Gabbard, D-Hawaii, is suing Google for allegedly undermining her campaign and looking for $50 million in damages. Google suspended Gabbard’s advertising account for six hours after the Democratic debates in June, which she claims impeded on her ability to fundraise and reach voters when Google searches for her name spiked. “Google’s arbitrary and capricious treatment of Gabbard’s campaign should raise concerns for policymakers everywhere about the company’s ability to use its dominance to impact political discourse, in a way that interferes with the upcoming 2020 presidential election,” the lawsuit said. The suit is the first of its kind by a presidential candidate against a major tech company, and it shows that while complaints of unfair treatment usually come from the other side of the political aisle, skepticism of big tech is an increasingly bipartisan issue. [More](. But Wait, There’s More - [Facebook’s Ex-Security Chief Details New Internet Abuse ‘Observatory’]( - Wired - [Meet The Industry’s $1.3B Problem: Fake Influencer Marketing]( - Campaign - [RevLifter Raises $2.8M For AI-Driven Personalized Deals Platform]( - release - [DSPs Are Beginning To Enforce App-Ads.txt]( - Digiday - [Tech Giants Still Crush The Ad Marketplace Despite Looming Threats]( - Axios - [Will CCPA Have GDPR-LIke Effects?]( - eMarketer - [The Hidden Costs Of Automated Thinking]( - The New Yorker - [Snapchat Is Testing Dynamic Product Retargeting Ads]( - Business Insider - [Facebook Ad Tool To Fight Disinformation Not Working As Advertised]( - NYT Podcasts [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](

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