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AdExchanger News for July 24, 2019

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Today's Must Read - Dstillery Shuts Down DSP And Becomes A Data Company - Day 1, Ops Talks - LiveRam

Today's Must Read - Dstillery Shuts Down DSP And Becomes A Data Company [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, July 24 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Ops Talks - LiveRamp’s Steve Francolla will lead an ITP demo and give you everything you need to know about browser tracking changes. Sponsored by AdColony and Adswizz --------------------------------------------------------------- Today's Must Read [Dstillery Shuts Down DSP And Becomes A Data Company]( How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and stopped operating a DSP on July 1… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [New GroupM Global CEO Christian Juhl Has Big Ambitions, But Faces Challenges]( GroupM has a new global boss. Christian Juhl, the former global CEO of Essence, was named global CEO of the media buying giant Tuesday. He takes over for Kelly Clark, who joined as global CEO in 2016 with a three-year commitment to the role… [More.]( [Not So Fast: Linear TV Remains Vital to Advertising Success]( Sponsored by New York Interconnect - In 2017, digital drew more ad dollars than television for the first time – generating $209 billion worldwide compared to $178 billion for TV, according to MAGNA. But in the rush to capitalize on the perceived advantages of digital advertising, brands are ignoring some important facts – namely that TV is still where audiences spend the majority of their time… [More.]( [Wise Publishing Gets Wise To Latency Reduction]( Slow-loading ads are still a perennial problem for publishers. Wise Publishing, a Toronto-based publisher of personal finance content with around 5 million monthly unique visitors, acquires a significant portion of its traffic through paid channels. But if an ad loads slowly and a visitor leaves, so does that monetization opportunity… [More.]( [Eating Our Own Dog Food: The Role Of Marketing To Marketers]( While most ad tech and mar tech companies will seem like a classic B2B technology marketing use case, it’s easy to underestimate the additional curveball of marketing to an audience of other advertising and marketing professionals who are well-versed in the usual persuasion tactics… [More.]( [Beyond The Block List]( [Here's Your Guide to Finding Better Brand Suitability]( [gumgum.com/beyond-the-block-list]( News Round Up Asking About Acxiom IPG outperformed its peers in Q2 with organic revenue growth of 3% to $2.1 billion. While the group will continue to face headwinds from client losses through the rest of the year, it was able to offset losses in the quarter with net positive new business wins. IPG also isn’t suffering as much from CPG client cutbacks, which have [plagued other agencies](, because CPGs make up a relatively small 8% of its business. In answer to an investor question about whether the Acxiom acquisition represents IPG’s decision to buy data rather than rent, CEO Michael Roth reiterated that many people are mischaracterizing the group’s $3 billion purchase of Acxiom last year as a sudden entrance into the data business. “Acxiom’s core competency is data management, first-party data management,” he said. “That’s not a question of buying or renting.” [Read the release](. Community Gardens Xandr has added A+E, AMC and Cheddar, recently acquired by Altice USA, to Community, a video marketplace that promises publishers stronger returns based on aggregated inventory and AT&T subscriber data for targeting and measurement. The Community marketplace “will power more relevant advertising for brands, while helping networks optimize yield more efficiently across live, linear TV inventory or via playback and on demand,” according to the Xandr press release. Xandr’s new supply partners are critical from a scale perspective, because they’re the first linear TV companies to join Community. Before, Community primarily relied on AT&T’s WarnerMedia channels sprinkled with a mix of additional inventory from OTT apps such as Philo and Tubi and news publishers with video content, including Vice and Hearst. Still, some broadcasters won’t integrate with Community over competitive concerns. In April, Xandr suddenly exited OpenAP, a TV ad-serving consortium it co-founded that’s now backed by NBC, Fox and Viacom, just a few weeks before it launched the proprietary Community product. [Read the release](. Trust Busting The Justice Department has opened a new antitrust review of big tech companies, The Wall Street Journal reports. According to unnamed DOJ officials, “The review is geared toward examining the practices of online platforms that dominate internet search, social media and retail services.” In other words: Google, Facebook and Amazon. The new investigation will be in addition to a recently opened [review of Google's business practices](, as well as an ongoing initiative at the FTC to monitor anticompetitive behavior by large tech companies, most of which are ad-supported in part or in all. [Read on.]( Facebook Tips The Scales Facebook’s business has been booming, with revenue for the core Facebook app up 26% year-over-year in the first quarter, and active users up 8%. But there’s a flip side. Facebook has faced serious user retention issues over privacy violations, as well as user engagement slow-downs when the company stopped optimizing news feed posts for clicks. Internal research shows how Facebook must juggle its product portfolio (Facebook, Instagram, Messenger and WhatsApp) as it grows into certain markets or risk cannibalizing its own app usage numbers, The Information reports. “Facebook’s researchers found that as Instagram continued to grow, the number of Facebook-only users would decline, thereby making it less attractive for people to stay active on both apps.” [More](. But Wait, There’s More - [Apple Dominates App Store Search Results, Thwarting Competitors]( - WSJ - [Wavemaker And BuzzFeed Joint Research On Brand Loyalty]( - release - [Theta Equity’s McCarthy: A Thread On SaaS LTV And CAC Models]( - tweets - [How Presidential Primary Candidates Are Spending Their Money]( - Politico - [IAB Europe Releases Full 2018 AdEx Benchmark Report]( - release - [Continuing Acquisition Spree, Bustle Buys Inverse]( - Digiday - [Catalina Extends CPG Tools To Television, Social And Programmatic]( - release - [How to Get A $5,000 Amazon Credit: Buy A House Through Realogy]( - NYT - [Hero Digital Merges With Bulldog Solutions Customer Experience Tech]( - release - [Alibaba Welcomes US Small Businesses To Sell On Its Platform]( - Reuters Podcasts [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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