AdExchanger News for July 23, 2019

Today's Must Read - The Myth Of The Media Star [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, July 23 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Ops Talks - LiveRamp’s Steve Francolla will lead an ITP demo and give you everything you need to know about browser tracking changes. Sponsored by AdColony and Adswizz --------------------------------------------------------------- Today's Must Read [The Myth Of The Media Star]( I am increasingly running into a widely-held perception that the importance – and influence – of the media director is growing rapidly inside of brands. This always makes me laugh because many people who have actually held this job describe the role as not dissimilar to that of a whipping boy…[More.]( More from AdExchanger --------------------------------------------------------------- [Cannes Lion Parent Ascential Invests In Marketing Analytics Firm Jumpshot]( Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a 35% stake in marketing analytics company Jumpshot. What does the parent company of ad land’s favorite international get together want with a marketing analytics company?… [More.]( [Trade Desk Clashes With Google Over Transparency Initiative]( The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying. The Trade Desk, rather than Google, is the one throwing its weight around for a change...[More.]( [No Spray-And-Pray: WD-40’s CTV Campaign Reaches Younger "Doers"]( Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a subset of millennial workers with jobs in hands-on industries. And so WD-40 turned to connected TV, focusing on a branding message celebrating “doers.”… [More.]( [To Conquer Instagram’s Explore Ads, Storytelling Must Outweigh Revenue]( Instagram’s new addition of ads within its Explore section is yet another way the platform continues to expand inventory opportunities for brands. Since the Explore feed’s content is highly tailored to users’ interests and browsing behavior, it’s important for marketers to think smart about the content they are placing within this space…[More.]( [TV is evolving. AND, so are we.]( [NCC Media. Stay Tuned…]( [www.nccmedia.com]( News Round Up No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: [Bob Rupczynski]( will oversee marketing tech and Colin Mitchell will focus on global branding, menu strategy and merchandising. “With the team, strategy and work on strong footing, Silvia has decided this is the right time to pursue new challenges and opportunities,” CEO Steve Easterbrook wrote in a message to employees. [More](. Lagnado is the latest in a [string of high-profile global CMOs]( to exit without a replacement, including the former global CMOs of Coca-Cola, Unilever and Mars. But the disappearance of the global CMO role is, counterintuitively, a good sign for ambitious marketers. Many CMOs are elevating to positions where they make board-level decisions and have executive spending authority, like chief growth officer, brand president and even CEO. News You Can Use Competition is heating up between The Washington Post and Vox Media, which both have digital content management and monetization platforms. Both publishers developed a CMS as an internal solution before turning it into a commercial product. The revenue models are different, though. Vox’s Chorus business negotiates a flat rate based on audience size, plus an onboarding fee, while the Post’s offering Arc charges a monthly rate based on impression volume and bandwidth. But both fill the same publisher need to invest in ad tech and pool inventory without stretching budgets. “I wish we had the luxury of having infinite resources to really own the full stack,” Daniel Strauss, Tribune Publishing’s product chief, told Digiday. “But I want to pick my bets. As the team was evaluating Arc from the get-go, we saw there was going to be a lot of commitment to iterating the feature set. We could never be as aggressive as they are going to be.” [More](. Fines On Fines The FTC is expected to reveal a settlement with Facebook over its violation of privacy practices as soon as this week, likely right before the platform reports its Q2 earnings on Wednesday. In addition to a $5 billion fine, Facebook will be required to create a new board committee that focuses on privacy oversight, The Wall Street Journal reports. [More](. Also on the topic of data breaches, Equifax reached a $700 million settlement with the FTC and the Consumer Financial Protection Bureau (CFPB) Monday regarding its 2017 data breach that exposed the personal information of roughly 150 million Americans. If the settlement is approved by the Northern District Court of Georgia, the company will have to set aside $425 million for a consumer monetary relief fund and pay the CFPB $100 million civil money penalty. [WSJ has more](. But Wait, There’s More - [Internet Advertising To Grow At Lowest Rate Since 2001]( - The Guardian - [Coming Soon To A Theater Near You. Very Soon.]( - NYT - [Facebook Is Shrinking Mobile News Feed Ad Space]( - Marketing Land - [Ad Council Forms New Marketing Consultancy Called Edge]( - Ad Age - [Facebook Has No Choice But To Topple TikTok In India]( - Economic Times - [Amazon Fire TV A Star Of Prime Day Sales]( - Forbes - [Why Clorox Still Believes In Facebook: CMO Stacey Grier]( - eMarketer - [Law Enforcement Looks Closer To Home For Ad Fraudsters]( - Adweek - [Facebook User Engagement Keeps Growing Despite Scandals]( - CNBC You’re Hired - [Twitter Taps Gap Kim To Head Global Marketing]( - MediaPost Podcasts [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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