AdExchanger News for July 22, 2019

Brand Safety Is Not Synonymous With Quality [AdExchanger | Optimizing the News] Today from AdExchanger Monday, July 22 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Sell-Side - Get “Best Practices For Programmatic Creative” and learn how to get the message right with Matt Prohaska and Erin Yasgar from Prohaska Consulting. Sponsored by Salesforce and Acxiom --------------------------------------------------------------- Today's Must Read [Brand Safety Is Not Synonymous With Quality]( “I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any quality media owner should want to put itself, and it is the most misleading proxy for quality that an advertiser can use… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions]( PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. The company ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations... [More.]( [The Secret To Facebook’s $67 Billion Ad Machine]( “Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech platform combined. And its growth rate of 25% is faster than the rest of the industry at 18%. If your business is not called Facebook, then your addressable market is shrinking… [More.]( [Beyond The Block List]( [Here's Your Guide to Finding Better Brand Suitability]( [gumgum.com/beyond-the-block-list]( News Round Up Game On Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. "We're looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers," according to the listings. "Imagine layering the strength of Amazon's deep purchase history data with the power of machine learning to build a programmatic service that will disrupt the $100 billion-plus gaming industry!" It’s unclear if the roles are tied to Twitch, Amazon’s live game-streaming platform, but it’s a category where Amazon controls a lot of data and player engagement. The mobile acquisition space remains hot with valuations (such as [Vungle’s $750 million price tag]() far higher than traditional performance advertising businesses. [Read on](. Make It Snappy PopBuzz, the digital news and culture site owned by Global Media, is doubling its Snapchat programs from three to six in the next month, following an uptick in viewers and revenue. The PopBuzz Snapchat shows launched in October last year as an experimental channel for the company’s 40-person video team, Charles Ubaghs, Global’s audience development director, tells Digiday. But since Snapchat introduced 6-second unskippable ads for its Shows category in March, the content has become a revenue driver. And Snapchat shows bring other, less quantifiable brand boosters for the media company, too. “The presenters of these shows, who were previously news editors, now get stopped in the street,” Ubaghs said. “That’s how engaged the core demographic is.” [More](. Vobile Goes Mobile Vobile Group, a content rights management company, is acquiring Zefr’s copyright and channel management assets, RightsID and ChannelID, for $90 million. It’s an odd acquisition. The Zefr businesses were profitable and generated more than $40 million in the past year, whereas Vobile was unprofitable and reported $15.2 million in revenue last year. About 100 Zefr employees are moving to Vobile, leaving Zefr with a headcount of 150, Variety reports. Going forward, Zefr will focus exclusively on BrandID, its YouTube-based contextual advertising business. Vobile’s customers include global film studios, broadcasters and global entertainment companies. Like those companies, Vobile needs to improve its visibility and monetization of digital media, particularly YouTube. [More](. But Wait, There’s More - [Patreon Raises $60M, Targets Global Growth And Customization Tools]( - TechCrunch - [The People With Power At Amazon Web Services]( - The Information - [Political Ad Spend To Reach $6B For 2020 Election]( - eMarketer - [Thoughts On The Future Of Online-To-Offline Commerce]( - Street Fight - [Emoji SEO Presents Opportunities For Video]( - Search Engine Land - [Microsoft’s Cloud Business Drives Record Sales]( - WSJ You’re Hired - [Firefly Adds Execs To Spearhead Measurement And Analytics]( - release - [Unilog Taps Meg Guard As VP Of Customer Success]( - release Podcasts [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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