AdExchanger News for July 19, 2019

Today's Must Read - Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors [AdExchanger | Optimizing the News] Today from AdExchanger Friday, July 19 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Kevin Mannion from Advertiser Perceptions discusses whether there’s room for a fourth competitor to Amazon, Google and Facebook. Sponsored by Google and TripleLift --------------------------------------------------------------- Today's Must Read [Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors]( Despite a positive quarter, investors were skeptical of Publicis’ $4.4 billion acquisition of Epsilon. Many wondered why the company has such a different philosophy than its competitor Omnicom, whose CEO said just a day before that owning a data company poses long-term risk in an uncertain regulatory environment... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Why Is Vungle Worth $750 Million?]( When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? [More.]( [Is 5G On A Collision Course With Privacy?]( Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and initiatives gaining steam from the other direction. The timing of both may be coincidental, but it’s also consequential. The two seem to be on the same track, heading straight toward each other… [More.]( [The Big Story: Layser Sights]( Working with Google can feel like an arms race. This week on The Big Story, News Corp.'s Stephanie Layser joins the AdExchanger team to discuss why publishers are still irritated with Google's upcoming unified pricing policy, and what the tech giant might be able to do about it… [More.]( [Viewers Want To Add More SVOD To Their Streaming Lineups, But Competition Will Be Fierce]( Even though three-quarters of consumers already use a subscription video-on-demand service, they are open to adding more – for the right content. Viewers are willing to add an average of 1.6 more SVOD services to their current lineup, yet there are at least five highly anticipated SVOD services launching next year… [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst of these extensions exposed medical histories, travel booking confirmations and tax documents. Google and Mozilla, which operate the Chrome and Firefox browsers, respectively, shut down leaky browser services when they were alerted by the Post, but that was just the “tip of the iceberg.” [More](. Ad-Supported Needs Support More and more consumers are retreating to ad-free subscription services. So the ad industry is banking on ad-supported video-on-demand (AVOD) services like Tubi, Viacom’s Pluto TV and Xumo, which is co-owned by smart TV manufacturers Vizio and Panasonic, to win back some of that attention time for marketers. Because of that, those AVOD players have skated by without the audience verification standards expected from traditional TV broadcasters. Some AVOD startups claim millions, and even tens of millions, of active viewers, but the numbers can’t be confirmed. Platforms like Roku and Hulu report reach and overall impressions, but don’t delve into how they define reach and don’t break out the channels or devices where those impressions landed, The Wall Street Journal reports. Buyers will spend on platforms if the eyeballs are there, to a certain level, said Dunkin’ VP of media Keith Lusby, “but you’re not going to go too far until you have verification services.” [More.]( News In Anytown, USA Google is going to launch a local news site in Youngstown, Ohio, with the help of McClatchy, as part of the ad platform’s commitment to fund sustainable news projects. Youngstown is up first because the last remaining local paper announced that it will cease operations at the end of the summer. Google dubbed the project “The Compass Initiative” and will fund two more news sites in areas without significant local news coverage. The local news relaunch is funded by Google News Initiative's $300 million, multi-year commitment to revive local news. [Read more](. Uphill Climb Verizon Media is restructuring to diversify revenue away from advertising. CEO Guru Gowrappan’s goal is to reach an even split between advertising, subscriptions and ecommerce within five years. To get there, the group will re-launch Yahoo Mail and enable the ability to make purchases directly from Verizon Media properties. It will also continue to clean up click-baity articles and dubious content to attract advertisers and ecommerce partners, which could result in the sale of Tumblr, and is actively looking for new media properties to add to its portfolio, Reuters reports. And to avoid the ire of regulators in the European Union and the United States, it’s staying away from user generated content. But it will be an uphill climb for Verizon to bring its struggling web 1.0 properties like AOL and Yahoo back to prominence. “I can’t think of any brand as big as AOL that has come back,” said industry vet Merrill Brown. [More](. But Wait, There’s More - [How New Versions Of Products Spread Differently Than Entirely New Products]( - HBR - [Amazon’s Most Ambitious Research Project Is A Convenience Store]( - Bloomberg - [InCountry Raises $15M For Data-As-A-Residency Tech]( - Crunchbase News - [How YouTube Stars Are Using Instagram’s IGTV As A Testbed]( - Digiday - [In Google Fight, Yelp’s Antitrust Crusader Now Has Company]( - The Information - [Amazon Offers Sellers A Leg Up, With A Catch]( - WSJ You’re Hired - [Polansky Named CEO At IPG's Constituency Management Group]( - MediaPost - [Disney Merges Media Sales and TV Distribution Under Justin Connolly]( - Variety Podcasts [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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