AdExchanger News for July 18, 2019

Netflix Flatly Dismisses Ad Rumors [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, July 18 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Kevin Mannion from Advertiser Perceptions discusses whether there’s room for a fourth competitor to Amazon, Google and Facebook. Sponsored by Google and TripleLift --------------------------------------------------------------- Today's Must Read [Netflix Flatly Dismisses Ad Rumors]( Holding your breath on ads coming to Netflix? Time to let it out. There will be no advertising on Netflix anytime soon if ever, the company said in a letter to shareholders on Wednesday in advance of its second quarter earnings call. “We, like HBO, are advertising free. That remains… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Three Ways Amazon Stays A Step Ahead On Prime Day]( Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever two-day period with more than $2 billion in online shopping in the U.S., aside from the Thanksgiving holiday week, according to Adobe data. Only Memorial Day weekend this year and… [More.]( [Podcast: How Accenture Interactive Gate-Crashed The Agency Business]( If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at… [More.]( [Omnicom Sees Long-Term Risks In Owning A Data Company]( Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom ($3.2 billion) and Dentsu Aegis bought Merkle ($1.5 billion). Omnicom steadfastly believes that owning a data company would compromise its neutrality when serving advertisers. “Our systems have always been open… [More.]( [Ad Ops Manager Turned Ad Tech Founder Solves Viewability For Publishers]( Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly viewable ads, but publishers lack the technology to meet these demands in a way that’s sustainable for their… [More.]( [To PMP, Or Not To PMP, That Is The Question]( "The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Jason Boshoff, chief operating officer at Bidtellect. If an advertiser’s primary objective is to hit a numeric KPI or a first- or third-party audience to achieve one, does it make… [More.]( News Round Up [here](. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice and better prices,” Vestager said. “We need to ensure that large online platforms don’t eliminate these benefits through anticompetitive behavior.” The announcement came on the same day as a settlement between Amazon and the German data regulator over the platform’s treatment of third-party sellers. Amazon will face tougher rules when it comes to blocking outside products on its platform and will have to cover more costs for reimbursement in Germany, The New York Times reports. [More](. Apple Makes Noise Apple has been notoriously slow innovating its podcast platform, even though so much listening happened through its app. But that’s changing. As the hardware giant faces growing competition from apps like Spotify and Stitcher, it will start to invest in original content exclusive to its platform for the first time, Bloomberg reports. The move reflects a broader shift at Apple to monetize content and services accessed through its hardware. The company is producing a slate of movies and TV shows for its forthcoming streaming service, Apple TV+, which will launch this year. At Spotify, which has spent $400 million this year to be the second-largest podcast listening platform, shares were down 2.7% on the news. [More](. Check The Archives Google’s political ads archive, a searchable database introduced last year, is plagued by errors and delays. Digital media staffers from the campaigns for Democratic candidates Bernie Sanders and Elizabeth Warren ran recent campaigns that didn’t show up in the Google archive, The Wall Street Journal reports. And other candidates’ ads also seem to be missing, or are infrequently updated. Cory Booker and Kamala Harris have had sponsored placements in Gmail, despite the email service’s policy against political ads. Political buyers can also avoid detection by using third-party ad tech. These aren’t examples of foul play, but expose Google to criticism. “If even the political advertisers that expect to be included in the archive are not seeing their ads made publicly available, how much is escaping disclosure by actors who want to stay secret?” said Brendan Fischer, director of federal reform for the campaign finance reform group the Campaign Legal Center. [More](. But Wait, There’s More - [Google Bans Chinese Developer CooTek From Play Store And Ad Platforms]( - BuzzFeed - [Broadcasters Bet On Pooling Attribution Efforts. Will It Pay Off?]( - Adweek - [How Much Are Brands Paying Influencers?]( - eMarketer - [Former MDC Global CMO Creates Independent Agency Collective]( - Ad Age - [Tapad And AdsWizz Partner On Identity Resolution For Digital Audio]( - release - [Attracting Top Talent A Major Concern For In-House Brand Orgs]( - Campaign - [Spotify Launches Disney Streaming Hub Aimed At Families]( - TechCrunch - [Microsoft Wins Multibillion-Dollar AT&T Cloud Deal]( - CNBC You’re Hired - [Tatari Names Andrew Schonfeld VP, Client Services]( - release - [IPG Names Andy Polansky CEO Of Constituency Management Group]( - release Podcasts [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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