Today's Must Read - Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report
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Today's Must Read
[Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report](
âIt feels like déjà vu. Amazon was in a comparable position a couple of years ago on the demand side, and now we are seeing a similar acceleration with publishersâ said Kevin Mannion, chief strategy officer of Advertiser Perceptions. âAmazon rose as a challenger, and that rise affected everyone underneath.â [More.](
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News Round Up
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Lightning Strikes
The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without third-party cookies and target across display, video and native ads, reports Digiday. Zeus, which can be used in both direct deals and programmatically, looks at context â like what someone is reading and watching, for example â and matches that info to audience data itâs collected over the last four years in order to figure out consumer intent. But Zeus isnât just for WaPo. The publisher will also license its new solution to other publishers as a way to help the publisher community at large generate the scale that advertisers usually only get from Facebook and Google. Also note: Cookies havenât completely crumbled at the Post, which still plans to offer cookie-based targeting. [More](.
News Bites
Quibi, the short-form video app backed by Jeffrey Katzenberg and Meg Whitman, has a new customer. NBC News signed a multiyear, eight-figure deal to run a twice-daily news show on the platform, which is set to launch in April 2020, The Wall Street Journal reports. The shows will run less than six minutes long and live in Quibiâs âDaily Essentialsâ section, which covers topics such as news, sports and weather. While Quibi wants to draw in viewers with high-value production work from famous directors, âDaily Essentialsâ content will keep them coming back every day, or thatâs the idea, at least. âProfessionally curated news is costly if you want to have the best,â Katzenberg said. âThatâs why weâre going through a global enterprise like NBC News and commissioning them to create a unique product.â NBC News will not sell ads on the show, however. Noah Oppenheim, president of NBC News, claims that what NBC develops for Quibi will not compete with its daily news show on Snapchat, which attracts a different audience. [More](.
Prime Halo
Amazon is leveraging Prime Day to get advertisers to spend more on its platform â but not all categories benefit from a boost in ad spend on Prime Day. While brands in the tech, beauty and personal care verticals tend to overinvest on Prime Day, categories such as CPG arenât always a fit for Prime Day deals. A CPG client of UK-based agency Geometry says Amazon asked it to at least double its media spend on the platform for Prime Day, CNBC reports. âIn the case of this client, its products are not natural deals for Prime Day, so taking part would only reduce their overall margin,â said Geometryâs chief digital officer Debbie Ellison. Many brands are avoiding siphoning more money to Amazon by promoting Prime Day deals on their owned-and-operated social channels. But those that do invest heavily in Prime Day through media on Amazon do see a halo effect long after the event is over, said Malcolm Pinkerton, VP of ecommerce and digital insights at Kantar. [More](.
But Wait, Thereâs More
-
- [Agencies Are Slashing The Number Of Ad Tech Partners They Work With]( - BI
- [Google To Discontinue AdSense App From Android And iOS]( - Search Engine Journal
- [Nielsenâs TV Measurement Moves From On-Premise Servers To AWS Cloud]( - release
- [YouTubeâs Trampled Foes Plot Antitrust Revenge]( - Bloomberg
- [OneMarket Intros Combined DMP, Customer Activation Platform]( - release
- [TikTok Stars Are Planning To Take Over The Internet]( - The Atlantic
- [ANA: The BOPIS Trend Is Picking Up]( - blog
- [DC Preps To Grill Big Tech Over Monopoly Questions]( - Axios
- [Near]([Nabs $100M For Data Insights Into People And Places]( - VentureBeat
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[The Big Story Episode 46:]( Amazon Gets (Ad) Served
[The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR
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[The Big Story Episode 42:]( Google-Fu
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