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AdExchanger News for July 17, 2019

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Today's Must Read - Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report - Get e

Today's Must Read - Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, July 17 Join Us [PROGRAMMATIC I/O New York]( - Get educated on "The Challenges Of Today’s Independent Publisher" with Sara Badler from Dotdash, Jana Meron from Business Insider and Felix Zeng from IBM Watson Advertising. --------------------------------------------------------------- Today's Must Read [Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report]( “It feels like déjà vu. Amazon was in a comparable position a couple of years ago on the demand side, and now we are seeing a similar acceleration with publishers” said Kevin Mannion, chief strategy officer of Advertiser Perceptions. “Amazon rose as a challenger, and that rise affected everyone underneath.” [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [How OTT Platforms Fit Into The Complicated TV Landscape]( Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon. And networks and platforms offer different strengths and weaknesses… [More.]( [Here’s How The Rest Of The World Is Going After Facebook, Following Its $5B FTC Fine]( There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and fewer still whose stock actually rises on the news. But Facebook faces battles brewing around the globe, including the US, UK, France, Germany, Ireland, Canada and Australia… [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without third-party cookies and target across display, video and native ads, reports Digiday. Zeus, which can be used in both direct deals and programmatically, looks at context – like what someone is reading and watching, for example – and matches that info to audience data it’s collected over the last four years in order to figure out consumer intent. But Zeus isn’t just for WaPo. The publisher will also license its new solution to other publishers as a way to help the publisher community at large generate the scale that advertisers usually only get from Facebook and Google. Also note: Cookies haven’t completely crumbled at the Post, which still plans to offer cookie-based targeting. [More](. News Bites Quibi, the short-form video app backed by Jeffrey Katzenberg and Meg Whitman, has a new customer. NBC News signed a multiyear, eight-figure deal to run a twice-daily news show on the platform, which is set to launch in April 2020, The Wall Street Journal reports. The shows will run less than six minutes long and live in Quibi’s “Daily Essentials” section, which covers topics such as news, sports and weather. While Quibi wants to draw in viewers with high-value production work from famous directors, “Daily Essentials” content will keep them coming back every day, or that’s the idea, at least. “Professionally curated news is costly if you want to have the best,” Katzenberg said. “That’s why we’re going through a global enterprise like NBC News and commissioning them to create a unique product.” NBC News will not sell ads on the show, however. Noah Oppenheim, president of NBC News, claims that what NBC develops for Quibi will not compete with its daily news show on Snapchat, which attracts a different audience. [More](. Prime Halo Amazon is leveraging Prime Day to get advertisers to spend more on its platform – but not all categories benefit from a boost in ad spend on Prime Day. While brands in the tech, beauty and personal care verticals tend to overinvest on Prime Day, categories such as CPG aren’t always a fit for Prime Day deals. A CPG client of UK-based agency Geometry says Amazon asked it to at least double its media spend on the platform for Prime Day, CNBC reports. “In the case of this client, its products are not natural deals for Prime Day, so taking part would only reduce their overall margin,” said Geometry’s chief digital officer Debbie Ellison. Many brands are avoiding siphoning more money to Amazon by promoting Prime Day deals on their owned-and-operated social channels. But those that do invest heavily in Prime Day through media on Amazon do see a halo effect long after the event is over, said Malcolm Pinkerton, VP of ecommerce and digital insights at Kantar. [More](. But Wait, There’s More - - [Agencies Are Slashing The Number Of Ad Tech Partners They Work With]( - BI - [Google To Discontinue AdSense App From Android And iOS]( - Search Engine Journal - [Nielsen’s TV Measurement Moves From On-Premise Servers To AWS Cloud]( - release - [YouTube’s Trampled Foes Plot Antitrust Revenge]( - Bloomberg - [OneMarket Intros Combined DMP, Customer Activation Platform]( - release - [TikTok Stars Are Planning To Take Over The Internet]( - The Atlantic - [ANA: The BOPIS Trend Is Picking Up]( - blog - [DC Preps To Grill Big Tech Over Monopoly Questions]( - Axios - [Near]([Nabs $100M For Data Insights Into People And Places]( - VentureBeat Podcasts [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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