AdExchanger News for July 15, 2019

Today's Must Read - Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks [AdExchanger | Optimizing the News] Today from AdExchanger Monday, July 15 Join Us [PROGRAMMATIC I/O New York]( - Get educated on "Taking Advanced Opportunities Global" with Denise Colella, SVP Advanced Advertising Products & Strategy, NBC Universal. --------------------------------------------------------------- Today's Must Read [Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks]( Evolution is a challenge facing all TV networks, as ratings fall and audiences erode. Before WarnerMedia announced that three top sales execs would leave in a reorg, Disney consolidated its ad sales group under president Rita Ferro, NBC had undergone sales reorgs and layoffs for the past five years, and Viacom restructures its business almost every year, agency buyers told AdExchanger... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Bain Capital To Buy Majority Stake In WPP’s Kantar For $4 Billion]( The news marks the end of a months-long bidding process. WPP will keep a 40% stake in Kantar and continue its strategic relationship with the firm. The deal will help WPP raise $3.1 billion for its debt, with $1.25 billion set aside to pay back shareholders… [More.]( [USA Today Helps Local Gannett News Apps Pack More Of A Punch]( It’s hard enough to develop features that work well for one app or site – let alone more than 100. Since many features added to the national USA Today app are later syndicated to the network's other smaller apps, they must be as useful for the flagship as they are for regional app experiences… [More.]( [Are Unified Pricing Changes Good For Publishers Or Good For Google?]( Some of the current changes made by Google seem to shift control off the publisher and back to Google. The changes have led to a lot of anxiety behind closed doors about the long-term effects of a product that hasn't even fully launched… [More.]( [Shattering Ad Targeting’s Glass Ceiling]( There has been much discussion about inclusive creatives and how gender should be represented or depicted in advertisements. But what about the data used to target those creatives? How can brands refine their targeting strategies to effectively reach audiences in this new era? [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Facebook Is Fine Looks like Facebook was prescient in [setting aside billions](in anticipation of a $3 billion to $5 billion FTC fine. The FTC [reportedly approved]( a $5 billion fine against the social networking giant on Friday. If the fine is approved by the Justice Department, it’ll be the biggest the federal government has ever levied against a tech company, according to The New York Times. And yet … meh. Financially, $5 billion is just a slap on the wrist, and the settlement doesn’t do anything to restrict Facebook. But Facebook’s headache might be just beginning: “Regulators and lawmakers in Washington, Europe and in countries including Canada have already begun multiple investigations and proposing new restrictions against Facebook that will probably embroil it in policy debates and legal wrangling for years to come,” writes Adam Satariano for the Times. “And in some of these places, the authorities are increasingly coordinating to form a more united front against the company.” [More](. Outcomes First LinkedIn launched three new features in its self-serve ad platform, Campaign Manager, that allow buyers to optimize toward brand awareness, website conversions and job applicants. Marketers optimizing toward specific conversions will only have to pay for clicks that lead to those outcomes, while brands optimizing toward social engagement will pay for likes, shares and comments. While LinkedIn isn’t always thought of as a branding platform, it wants to be able to provide advertisers with “a full-funnel experience,” Sudeep Cherian, head of global product marketing at LinkedIn, told MediaPost. That includes optimizing toward concrete business objectives. Prior to the changes, which are being rolled out in beta, Campaign Manager was reported with standard media metrics like reach. [More](. Tax Talk Taxes on big tech are becoming a reality in the EU, as American companies like Facebook and Google assert a growing role in the lives of Europeans and pay little taxes to their governments in return. For years, countries cut corporate taxes to woo businesses overseas. Now, that trend is reversing for the first time, with France’s decision last week to place a 3% digital tax on large tech firms that make money off its citizens, The New York Times reports. Britain revealed plans for a similar tax, as has the European Union at large. The Trump administration is investigating whether a digital tax would amount to an unfair trade practice, as it would disproportionately impact American companies, and the Organization for Economic Cooperation is working toward a global solution. [More](. The Big Tech Test-And-Learn Google released a new app called [Shoelace](, a kind of social network meant to connect nearby users with complementary interests. On its own, the app has little bearing for marketers. Google has tried on social networking before. But it’s part of an important trend of huge tech companies trying out new, relatively freewheeling mobile consumer apps. Google’s in-house incubator team Area 120 is behind the Shoelace app. And Microsoft CEO Satya Nadella has expanded Microsoft Garage, an internal group for developer projects not related to the business, like the travel app [Outings](. Facebook also just announced plans for a new team, called the NPE Team, that will develop new consumer-focused apps. “This is a way for Facebook to develop new types of experiences for people and to try different ideas by creating small, focused apps in order to see whether people find certain features useful or engaging,” according to a Facebook [blog post](. “We may use what we learn to help inform our thinking and product strategy moving forward.” But Wait, There’s More - [On TikTok, Teens Meme The Safety App Ruining Their Summer]( - Wired - [Podcast Advertising Revenue Will Surpass $1B By 2021]( - eMarketer - [OneTrust Privacy And Security Tech Raises $200M]( - release - [What Is Zero-Party Data?]( - Digiday - [Google News Initiative To Roll Out New News Tab In Desktop Search]( - tweet - [Walmart Online Unit Hunts For New Exec As Losses Pile Up]( - Bloomberg You’re Hired - [NBA Hires Tech-Marketing Vet As CMO]( - Variety - [Julie Sweet To Run Accenture]( - NYT Podcasts [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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