AdExchanger News for July 12, 2019

Today's Must Read - Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media [AdExchanger | Optimizing the News] Today from AdExchanger Friday, July 12 Join Us [PROGRAMMATIC I/O New York]( - Get educated on "Taking Advanced Opportunities Global" with Denise Colella, SVP Advanced Advertising Products & Strategy, NBC Universal. --------------------------------------------------------------- Today's Must Read [Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media]( Zeta may have CRM roots, but it has taken big strides into media buying this year, taking over Visto’s managed service business (formerly Collective) and then acquiring Sizmek (and former Rocket Fuel) DSP and DMP assets... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: Here Comes A New Challenger]( This week, it’s all about quality – the quality CPM (qCPM). It’s a new – but actually kind of old – way for ad buyers to figure out whether they’re getting good value for the inventory they purchase by adding indicators of quality, such as viewability and brand safety, to the actual CPM… [More.]( [Agencies Must Become More Neutral To Thrive (And Even Survive)]( Services firms, such as Accenture, KPMG and Deloitte, have historically helped organizations manage their own data. One would think that agencies would be in a good position to do the same, but they are often perceived as biased in favor of their own tools, relationships and data... [More.]( [Google’s New Sell-Side Chief Jason Bigler Plans To Open The Black Box]( Jason Bigler wants publishers to know that Google Ad Manager won't be a black box anymore. Bigler talked to AdExchanger about upcoming “unified pricing” changes, the future of exchange bidding and why he welcomes the emergence of Amazon as a sell-side competitor… [More.]( [Advanced TV Fragmentation Has Created A Cognitive Bias Problem, But There’s An Easy Solution]( Everyone is prone to cognitive bias, and media buyers, marketers and even CMOs are no different. Whether it’s in-group bias, projection bias or the recency effect, my guess is that lesser-known channels and vMVPDs are not getting their fair share, and that is costing them money and potential upside in ROI... [More.]( [Stitcher And Wondery Expand Internationally With Joint UK Venture]( Podfront UK, launched Thursday with equal ownership, will represent inventory from both networks to advertisers seeking to reach listeners in the UK market. Former audioBoom exec Ruth Fitzsimons will lead the venture, which marks both companies’ first global expansions... [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. It’s A ’xu Out There OpenAP, a TV audience measurement and targeting consortium backed by Fox, Viacom and NBCUniversal, selected dataxu as its go-to DMP and data match service. [Read the release](. Dataxu’s OneView DMP will let OpenAP members build audience segments. In using a common DMP, OpenAP can better achieve its mission, which is to create common definitions of audiences across the different networks. In the fall, OpenAP 2.0 will be released, which will let ad buyers activate those audiences across publishers. Media Woes Verizon spoke to potential buyers for Yahoo Finance earlier this year, as it was reshaping its media division (and changing the business brand name from Oath to Verizon Media), Reuters reports. Yahoo Finance has been a bright spot for Verizon’s struggling media business, which it wrote down by $4.6 billion last year. The site drew in over 100 million monthly global visitors on average in 2019, according to Comscore, and is a major online portal for business and financial news. Verizon disputed that it was looking for buyers for Yahoo Finance and said it was approached with an unsolicited offer. “Yahoo Finance is integral to Verizon Media’s growth strategy,” a spokesperson told Reuters. [More](. Tantrum Tariffs France passed a 3% digital tax on the French revenues of US tech giants, ignoring the threat of a US[investigation]( into whether the tax is “discriminatory or unreasonable.” The final outcome could be either a negotiated settlement between DC and Paris, or the president levying tariffs against French imports like wine or cars, the Financial Times reports. It’s an aggressive response. A similar investigation of Chinese technology policies precipitated the current trade war between the United States and China. The French tax caught the ire of President Trump because it falls on companies with digital revenues of more than $840 million globally and $28 million in France – which is heavily weighted to Apple, Google, Facebook and Amazon. The only French company affected by the tax is Criteo. [More](. But Wait, There’s More - [Armstrong’s Dtx Makes Marketing Play To Serve DTC Brands]( - WSJ - [Snapchat Launches Creator Shows With Ad Revenue Sharing Deals]( - Variety - [NinthDecimal Launches MTA Solution For Foot Traffic Measurement]( - release - [Platforms Scramble To Win Creators From YouTube]( - The Drum - [Why Mozilla Still Isn’t Ready To Advertise On Facebook]( - eMarketer - [AppLovin Acquires SDK Management Tool SafeDK]( - release - [ID5 Integrates With Prebid As Identity Wars Persist]( - Adweek - [Progress Partners: 2019 M&A Market Perspective]( - blog - [Publishers Still Cautious On IGTV With Lack Of Ads]( - Digiday - [Tencent Wants A Bigger Cut Of Game Sales]( - Bloomberg You’re Hired - [Wavemaker Taps Toby Jenner For Global CEO Role]( - MediaPost - [Google Cloud Adds First North America Sales Head]( - CNBC - [Publicis Groupe Expands US Leadership To Accelerate Transformation]( - release - [Vox Media Names Matt Kershaw VP Of Partnerships And Strategy]( - release Podcasts [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](