AdExchanger News for July 11, 2019

Today's Must Read - Ad Sales Chief Donna Speciale Out At WarnerMedia [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, July 11 Join Us [PROGRAMMATIC I/O New York]( - Get educated on "Taking Advanced Opportunities Global" with Denise Colella, SVP Advanced Advertising Products & Strategy, NBC Universal. --------------------------------------------------------------- Today's Must Read [Ad Sales Chief Donna Speciale Out At WarnerMedia]( It is not clear what Speciale’s next role will be. In a memo noting the reorg, WarnerMedia CRO Gerhard Zeiler said he will lead ad sales as its interim president, working with a three-person exec team: Amit Chaturvedi, Katrina Cukaj and Joe Hogan... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Podcast: The Ratings Game]( In this episode, CIMM's Jane Clarke discusses the measurement crisis created by the old TV ratings system’s slow-motion collision with new audience data. The precipitating factor has been the steady increase in return path data, such as data gathered through set-top boxes and other connected devices... [More.]( [As Privacy Regulations Tighten, There May Be An SDK-Based Solution For Ad Tech And RTB]( The SDK could serve the consumer and end publisher by governing the data usage – edge computing, processing on the device itself – and thus providing a safer proxy to the consumer context, all without sharing user data to external and potentially vulnerable cloud environments... [More.]( [Firefox Is Running A Test To Ensure That Killing Third-Party Cookies Doesn’t Also Kill Its Own Revenue]( Firefox has been testing fewer than 5% of its base to see how disabling cookies would impact its main revenue stream. It apparently didn't endanger search or advertising revenue enough to dissuade Firefox from announcing in June that it would make tracker blocking the default for all new users... [More.]( [Pubstack Raises $2.3 Million For Publisher Analytics]( The seed funding for French ad-tech company Pubstack comes from two VC firms and a handful of angel investors, including Criteo co-founder Romain Niccoli. Pubstack’s tech is designed to make it easier for publishers to monitor their programmatic partners in real time… [More.]( [After Conquering Local Ads, Yelp Eyes National Sales]( Yelp is moving from targeting your local corner restaurant to businesses with hundreds or thousands of locations. National sales grew 22% in the past year, and revenue for its top 100 customers soared 50%, according to Tom Foran, Yelp’s SVP of national sales... [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. In-House 2020 We hear a lot about marketers taking advertising in-house, but now politicians are doing it too. Sen. Elizabeth Warren has hired 300 staffers to produce TV and digital advertising and buy digital ads for her presidential primary campaign, Politico reports. Most candidates rely on consultants or specialist agencies to help them place ads, and often save up their fundraising dollars for a last-ditch TV ad blitz. But Warren is taking a different approach in order to respond more agilely to campaigns in what could amount to the largest in-house media production and buying team in modern politics. Detractors see her approach as more expensive and less reliable. “I’d rather have Jim Margolis [who is working for Kamala Harris] on my side and pay some fees than ‘Larry’ in a cubicle in-house who is learning media buying,” said Republican consultant Mike Murphy. “The truth is, it can work, but it’s expensive to do it in house.” [More](. On the other hand, Warren’s strategy chief is Joe Rospars, founder and CEO of the liberal media agency Blue State Digital. Head In The Clouds IBM’s big plans for Red Hat are starting to materialize. The tech giant bought Red Hat, an open-source cloud application software company, for $34 billion last year, and plans to use the company to springboard into the cloud-computing and data-storage market, which is dominated by Amazon and Microsoft, with Google a distant third. Even after buying Red Hat, the largest ever deal for a business software company, IBM can’t compete on direct terms with the big three cloud services. But IBM will use Red Hat’s open-source roots and partnerships with all the clouds to position itself as the open, impartial option for multi-cloud companies. “Write once, run anywhere,” Red Hat CEO James Whitehurst told The New York Times. Large companies have mainly adopted a “hybrid multi-cloud,” which keeps vendors on their toes and means brands aren’t locked into one walled garden. It’s a risky bet, coming after IBM unsuccessfully tried to break into the marketing cloud business with its Watson Marketing and Commerce group, which it recently sold to private equity. [More](. Get Your Reward Rewarded video ads have become a key revenue driver for the fast-growing mobile gaming industry. The format is perfectly suited for in-app games, since there’s often a break in the play and there are incentives to maximize engagement, like an extra life, new levels or features. But the broader app ecosystem is missing out on the opportunities of rewarded videos, writes Video Ad News. News and media companies could unlock inaccessible content for video views. Retail and shopping apps can offer loyalty points or credit for deals. There’s also the payback in terms of user experience for rewarded video ads compared to pre-roll or outstream spots that can’t be skipped. There may be fewer impressions overall, but it’s a useful balance between losing the ad revenue and a more loyal long-term user base. [More](. But Wait, There’s More - [Google Adds Real-Time Triggers For Sports In DV360]( - blog - [Music Streaming Services Tap Live Events]( - WSJ - [The Fight For the Future Of YouTube]( - The New Yorker - [YouTube’s Mohan: Cleanup Efforts Drive Business Opportunities For Creators]( - Variety - [Nielsen Launches Podcast Listener Buying Power Service]( - release - [Marketers Still Struggle With Attribution For Influencer Campaigns]( - Digiday - [What AI-Driven Decision Making Looks Like]( - HBR - [Glitch Is Bringing Remix Culture Back To The Web With $30M Round]( - TechCrunch - [The 21 Most Powerful Executives Behind Facebook’s Ad Business]( - Business Insider You’re Hired - [Frank Teruel Joins ADARA As COO]( - release Podcasts [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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