AdExchanger News for July 10, 2019

Today's Must Read - Facebook Adds Monetization Tools To Attract Video Creators [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, July 10 Join Us [PROGRAMMATIC I/O New York]( - Get educated on "Taking Advanced Opportunities Global" with Denise Colella, SVP Advanced Advertising Products & Strategy, NBC Universal. --------------------------------------------------------------- Today's Must Read [Facebook Adds Monetization Tools To Attract Video Creators]( Facebook is putting out the welcome mat for professional content creators by diversifying the ways they can earn revenue on the platform. The options for creators signal how Facebook is trying to entice more video creators to its platform. Some of the monetization options are new to Facebook but already well-established on platforms like Twitch or YouTube. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Nonprofit CalMatters Finds Tech That Works For Local Journalism]( CalMatters is the first customer to switch to a suite of publisher tools bundled together by The News Project. Founded last year, The News Project wants to serve the wave of sites that are adopting member-supported, often nonprofit journalism models... [More.]( [TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior]( You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume… [More.]( [The Companies Challenging LiveRamp’s Supremacy In Data Onboarding]( LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed... [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have also reported complaints, according to The Wall Street Journal. While European commissioners have focused primarily on big US tech companies in privacy probes thus far, RTB is different because it exposes user data to thousands of companies in the programmatic supply chain. That immediate exposure of data across multiple sites and apps makes it difficult for ad tech companies to claim legitimate interest as an excuse for data processing. Ad tech industry players also maintain that cookies are fleeting and anonymized identifiers, and shouldn’t qualify as more tightly regulated personally identifying information. “It’s not clear under the GDPR that you can’t use legitimate interest for profiling,” said IAB Europe CEO Townsend Feehan. [More](. Agency Chess Moves MDC Partners launched a network spanning the holding company’s data, technology and media services. The network will align MDC Media Partners, which includes agencies like Assembly and Varick, with CRM and addressable content agency GALE. Digital media vet Michael Bassik and GALE founder and CEO Brad Simms will run the network, which combines disciplines in creative, planning, buying and analytics. Bassik will also become CEO of Assembly and oversee MDC Media Partners’ portfolio of agencies. The network, which launches with 600 employees in seven markets, is MDC CEO Mark Penn’s first major move since [taking over]( in March. "Today marks the first in a series of actions bringing together the best talent across MDC Partners into collaborative networks for the benefit of our clients," he said in a press release. [Read it](. The Silicon Valley Cold War A long-awaited detente between Google and Amazon came into effect today, with the YouTube app reappearing on Amazon’s Fire TV OTT platform and Amazon Prime Video launching on Chromecast and Android TV. Amazon still prohibits Google hardware products that compete with Alexa-based smart devices from selling in its marketplace, CNBC reports. Other big tech cold wars have ended amicably too. Amazon and Apple had a bitter feud over the sale of refurbished iPhones by third-party merchants, which Apple said tarnished its brand and pricing. But the two came to a very profitable arrangement last year, when Amazon banished Apple product resellers so Amazon could take over on-platform sales and advertising of Apple devices. [More](. But Wait, There’s More - [P&G, In Search Of New Markets, Is Going After Bugs]( - WSJ - [Criteo Puts Faith In Acquisitions, In-App Biz For Transformation Plan]( - The Drum - [Rightpoint Buys Bowfin, Growing Its Salesforce Capabilities]( - release - [What If Being A YouTube Celebrity Is Actually Backbreaking Work?]( - NYT - [Google To Acquire Elastifile, Extending Cloud Buying Spree]( - release - [With Sports, Local Papers Try ‘Unbundling’ The Subscription]( - Digiday - [Facebook: Meet The NPE Team, Tasked With Launching New Consumer Apps]( - blog - [‘Friends’ To Leave Netflix For WarnerMedia’s HBO Max In 2020]( - Variety You’re Hired - [Thrillist Names Meghan Kirsch As Chief Content Officer]( - MediaPost - [Kenshoo Appoints Sandy Shanman CRO, Jason Pratt Managing Director, NA]( - release - [Pandora Exec Andy Lipset Joins SpokenLayer As CEO]( - InsideRadio - [Google Vet Scott Sullivan Joins Adswerve As Sales Chief]( - release Podcasts [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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