AdExchanger News for July 9, 2019

Today's Must Read - The Rise Of The qCPM: Rewarding Quality In Programmatic Buying [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, July 9 Join Us [PROGRAMMATIC I/O New York]( - Get educated on "Taking Advanced Opportunities Global" with Denise Colella, SVP Advanced Advertising Products & Strategy, NBC Universal. --------------------------------------------------------------- Today's Must Read [The Rise Of The qCPM: Rewarding Quality In Programmatic Buying]( The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers are re-calculating CPM to a quality CPM (qCPM). The qCPM only counts impressions that are viewable, with on-target delivery, optimal frequency and in brand-safe environments… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Zenith Forecast: Small Businesses Fuel Digital Growth, Big Brands Keep Traditional Alive]( While big brands are slowly shifting their budgets toward digital media, small businesses are fueling the growth of internet ad spend. Digital will make up more than half of total global ad spend for the first time in 2021 at $350 billion, according to Zenith’s global ad spend forecast... [More.]( [Del Monte Evolves Its Media Strategy Around A New Product Portfolio]( With consumers gravitating toward fresh, healthy food and away from linear TV and physical retail stores, Del Monte had to rethink both its products and how to get them in front of customers... [More.]( [Inside Roku’s Enormous Bet On AVOD]( Roku’s go-to-market strategy is simple: Get as many streaming devices into as many homes as cheaply as possible, and monetize them through advertising. That makes the growth of ad-supported video-on-demand (AVOD) viewing a “huge” bet for Roku, said director of international ad sales and strategy Tariq Mahmoud… [More.]( [As Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data?]( The DASHBOARD Act calls for the SEC to develop a method to calculate the value of user data and for companies with vast user profile databases to then quantify their value. But how should we quantify the price to the consumer for access to these massively popular free services? [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Drinking Up Data AB InBev, the beer and beverage conglomerate, is making a big play for data and digital assets. ZX Ventures, AB’s investment vehicle for new markets and technology, just bought the UK-based subscription beer service BeerBods, FoodBev Media reports. And that came days after ZX took over Babe Wine, describing the canned wine startup as “one of the most photographed wines on Instagram.” ZX focuses on businesses that have potential as data sources. Besides BeerBods, ZX has also invested in Pensa Systems, an in-store system of drones and software to track inventory for retailers with large warehouses (i.e. beer stores). ZX also went from minority investor to full owner of RateBeer, an app and site for beer reviews. [More](. AB is also pumping ecommerce and data investments [within its core marketing team](. Bull In A Shop Shopify IPOed at $28 per share in mid-2015 and was $120 by the end of last year. And it has rocketed since the start of 2019 to more than $320 now. KeyBanc raised its price target on Shopify shares to $350 on Monday, Bloomberg reports, and KeyBanc analyst Josh Beck predicts Shopify might rival Amazon in terms of its volume of first-party sales. [More](. Developer interest is also heating up for Shopify, even though Adobe’s ecommerce platform Magento traditionally attracted third-party apps, according to back-of-the-napkin metrics from data-based news site [Thinknum](. On Stack Exchange, a programmer Q+A forum, Shopify queries have grown hand over fist this year, but interest in Magento has plateaued. Shopify has also been on a major hiring spree, while Magento’s open job listings have dwindled to the teens. Your Readers, Or Their Users? Tech platforms aren’t just siphoning revenue away from publishers. They’re also breaking media companies’ user experience. If you consume content from a news reader on a social media platform, you do so within that platform’s browser. But if you click away to visit the content provider’s site you’ll have to sign in again. And the issue isn’t going away, since top app developers like Facebook, Twitter and LinkedIn consider time-spent a key metric, and so are loath to send users elsewhere. There are also privacy headaches if people can be tracked from app to app or app to web. “You should have your privacy. That same privacy also prevents us from seeing you’re logged in,” Ramin Beheshti, chief product and technology officer of Dow Jones, parent company of The Wall Street Journal, told Vox. “I think there’s a trade-off at the moment between privacy and amazing UI.” [More](. But Wait, There’s More - [Google Is Developing A Heavy Ad Blocker For Chrome]( - 9To5Google - [I Used Google Ads For Social Engineering. It Worked.]( - NYT - [As Paid Marketing Costs Rise, DTC Brands Shift Attention To PR]( - ModernRetail - [FTC To Ask About Disabling YouTube Ads For Kids’ Privacy]( - Bloomberg - [Mozilla Readies Launch Of News Subscription Service]( - TechCrunch - [Google Joins Dish In Talks To Create Fourth Mobile Carrier]( - New York Post - [Campbell Tries To Reheat Soup Sales]( - WSJ You’re Hired - [Publicis Groupe Announces Leadership Appointments In North Asia]( - release Podcasts [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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