AdExchanger News for July 8, 2019

Today's Must Read - Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure [AdExchanger | Optimizing the News] Today from AdExchanger Monday, July 8 Join Us [PROGRAMMATIC I/O New York: Agenda Live]( - Get educated on "Reducing The Cost Of Fraud To Zero" with Simon Harris, Head of Programmatic Activation, Dentsu Aegis Network. --------------------------------------------------------------- Today's Must Read [Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure]( Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides, Glu’s senior director of user acquisition. “This is something you need to be constantly monitoring,” said Parides, who spoke to AdExchanger about red flags to detect shady ad networks and the misaligned incentives that make ad fraud so hard to tamp out… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: The Summer Of Uncertainty]( Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast. It’s the middle of the year (well, a little past the middle), and this week, the AdExchanger team took stock of what happened so far and what will likely happen in the year to come… [More.]( [Could A Consumer Taxonomy Fill The Identity Void In A Cookie-less World?]( Instead of approaching the problem from a universal cookie angle, an independent trade group like the IAB should step in and create a standardized consumer taxonomy that will allow for identity- and interest-based targeting while still maintaining user privacy... [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Ecom And Go Walmart’s big move into ecommerce, starting three years ago with its $3.3 billion deal for Jet.com, has been an overall success. It’s online sales grew by 40% last year, and an online grocery pick-up service is one of the fastest-growing elements of the business. But even if Walmart is making progress, it may not be catching up with Amazon, Vox reports. Amazon is now profitable, and is ratcheting up its profitability across its business empires. Marc Lore, the founder and CEO of Jet who now leads Walmart ecommerce, is considering selling off one or more of the online retailers Walmart acquired since he was hired, including Bonobos and ModCloth. Lore has reportedly been told he’s cut off from buying more digital-native brands, and is instead being tasked with driving more revenue to the core Walmart business. [More](. In-House Incentives It’s no secret that advertisers are bringing marketing capabilities in house. Forrester and the In-House Agency Forum found 64% of advertisers polled in a survey have an in-house agency, up from 42% a decade ago. But today, cost and speed aren’t the only factors driving the trend, The Wall Street Journal reports. More than 25% of respondents said in-housing gives them an advantage in having knowledge of the brand, while 20% cited knowledge of the business as a plus. A decade ago, advertisers brought agencies in house in response to the recession. Today, it’s about the knowledge and integration needed to run a cohesive digital campaign, said Marta Stiglin, founder of the In-House Agency Forum. In-house agencies are also cheaper and more incentivized to drive toward business results. “I’m salaried and bonused based on the success of work I’m actually doing for the business,” said Roger Hyde, who heads up AT&T’s in-house agency. “That’s a very hard thing to swap in the external agency world.” [More](. Time’s Up? The United Kingdom is investigating TikTok over how it handles the personal data of its underage users and whether child safety is a priority to the rising social network, The Guardian reports. The United Kingdom has concerns about TikTok’s transparency tools, its open messaging system and the type of videos posted and shared by children on the network, and claims the app may be in violation of GDPR by not providing special services and protections for children. The investigation was prompted by a similar probe in the United States in February, in which TikTok parent company ByteDance was fined a record $5.7 million by the FTC for violating COPPA. “We do have an active investigation into TikTok right now, so watch this space,” said UK Information Commissioner Elizabeth Denham. [More](. Truly Original Netflix has many hit shows, but the success of “Stranger Things” reveals how aggressively the streaming service will pursue marketing and merchandising revenue. Netflix had Burger King, Kellogg’s and Coca-Cola tie-ins leading up to the July 4th release, a fashion line at H&M and a whole section of merchandise at Target. Netflix’s problem is that most of its “Originals” content isn’t actually owned by the company. Even exclusive programs like “House of Cards,” “Orange Is the New Black” and “Ozark” aren’t owned by Netflix, but licensed from outside studios, CNBC reports. Six of the top 20 shows on Netflix are Originals, but only one, “The Ranch,” is owned by Netflix. Even if Netflix has a huge head start in streaming subscriptions, its dismissal of advertising puts a lot of pressure on brand partnerships and merchandise to diversify revenue. [More](. But Wait, There’s More - [The Trade Desk Ruffles Feathers With Controversial Universal ID]( - Adweek - [Fool Advertising Trackers With Mozilla’s ‘Track This’]( - Lifehacker - [House Lawmakers Ask Facebook To Put Cryptocurrency On Hold]( - The Verge - [Alexa, Is Voice Still The Next Big Thing After Mobile?]( - The Information - [Amazon Wants To Make Whole Foods A Beauty Destination]( - Quartzy - [UK Competition And Markets Authority Publishes Digital Markets Strategy]( - release - [US Retailers Offer To Aid Antitrust Investigations Into Amazon, Google]( - TechCrunch - [Amazon Will Make Grocery Brands Pay For Losses On Prime Day Promos]( - CNBC - [Vox Media Creates “Premium Unscripted” Division For Video And Podcasts]( - Realscreen You're Hired! - [Chris Gawor Joins Shpock As head Of Global Ad Sales]( - The Drum Podcasts [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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