AdExchanger News for July 3, 2019

Today's Must Read - Voice Is Still Nascent, But Tribune And McClatchy Are Diving In [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, July 3 Join Us [PROGRAMMATIC I/O New York: Agenda Live]( - Get educated on "Reducing The Cost Of Fraud To Zero" with Simon Harris, Head of Programmatic Activation, Dentsu Aegis Network. --------------------------------------------------------------- Today's Must Read [Voice Is Still Nascent, But Tribune And McClatchy Are Diving In]( The owner of metro-area dailies including The Chicago Tribune and The Orlando Sentinel began distributing daily news briefings to voice-activated devices back in 2016. In two and a half years, Tribune has developed voice briefings across all nine of its newsrooms... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Podcast: Where’s The Growth?]( This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors. MSG, as he is known to many, listens to all 29 earnings calls himself while walking his dog, then summarizes the most important details in a quarterly email... [More.]( [Facebook Is Reinstating Reach Estimates In Custom Audiences After Fixing A Security Flaw]( After more than a year on ice, Facebook is bringing back reach estimates in Custom Audiences. Facebook suspended the metric, which advertisers would use to preview reach estimates for lists uploaded to Custom Audiences, in March 2018 when academic researchers from Northeastern University discovered a vulnerability… [More.]( [Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions]( Under the traditional second-price model, Google Ad Manager was increasingly at odds with the marketplace, creating a significant hurdle for optimization of bid strategies by advertisers. However, for some advertisers, the cons of this system may outweigh the pros... [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Audit This WPP has had enough of Accenture playing agency and media auditor at the same time. So, starting in 2020, it will no longer participate in pitches run by the consulting firm. WPP is concerned that Accenture can use the media and services data it provides for an audit, which can include what the group pays for GRPs, CPMs, viewability rates and reach/frequency analysis, to undercut WPP agencies on price in pitches, sources tell Digiday. While Accenture maintains that it has high walls between its auditing business and its agency arm, it could technically use an agency’s data against it in pitches. But by blackballing Accenture, WPP could potentially be missing out on a lot of revenue, since most of the largest global advertisers work with the firm’s auditing practice. “WPP needs to have a compelling argument to justify the boycott to advertisers as I doubt many will share the same conflicts of interests concerns as agencies,” a media executive said. [More](. Welcome Home It’s official: Publicis Groupe has finalized its acquisition of Epsilon for $3.9 billion. On Tuesday, the holding company laid out its integration plan for Epsilon, which will absorb the [Publicis PeopleCloud]( and become the group’s central data platform. Epsilon’s creative agency business will be merged into Publicis Communications, while the CJ Affiliate network will be rolled into Publicis Media. Global clients will still be able to access Epsilon through Publicis’ “Power of One” model, which creates cross-agency teams that ladder up to a global client leader. The Epsilon acquisition “completes our sets of assets harmoniously, with data capabilities that are second to none, and propels the Groupe as the global leader of personalized experiences at scale,” CEO Arthur Sadoun said in the release. [Read it](. Platform Power Google and Amazon cast a long shadow across practically any company hoping to get off the ground in the new economy. Of the 22 tech IPO filings in the past 18 months made by companies planning to raise at least $100 million, 17 have cited Google or Amazon (and often both) as a competitor or risk to their business. Democratic presidential candidate Elizabeth Warren, who’s made breaking up Big Tech a big part of her platform, says that large technology companies have created a so-called “kill zone” that stops startups from growing past a certain size without getting bought or put out of business. Smaller companies can avoid the “kill zone,” but that usually means getting into bed with the big guys, Bloomberg reports. Lyft, for example, spent more than $90 million on Google ads in 2018, beyond paying the unreported licensing fee for Google’s location and mapping technology, which Lyft uses in its app. Lyft also expects to spend about $300 million over the next few years in Amazon Web Services fees. The same issue exists for Pinterest, which noted in its IPO filing that “our ability to maintain and increase the number of visitors directed to our service from search engines is not within our control.” Search engines, like Google, can modify their algorithms and policies, and enforce those policies, in “ways that are detrimental to us,” Pinterest wrote. [More](. But Wait, There’s More - [Netflix Plays A New Role: Budget Conscious]( - The Information - [Streaming Service Challenges Broadcasters With Free TV Feeds]( - WSJ - [Irish Regulator Opens Third Privacy Probe Into Apple]( - Reuters - [Researchers Crack Facebook Campaign That Pushed Malware For Years]( - Ars Technica - [Advertisers: FTC Must Cast A Critical Eye On GDPR, California Law]( - B&C - [Netflix Has A Talk Show Problem]( - NYT - [Facebook Takes Steps To Curb Sensational Health Claims]( - Bloomberg You’re Hired - [Impact Adds New Execs To Expand EMEA Growth]( - release Podcasts [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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