Newsletter Subject

AdExchanger News for July 2, 2019

From

accessintel.com

Email Address

eletters@email.adexchanger.com

Sent On

Tue, Jul 2, 2019 09:46 AM

Email Preheader Text

Today's Must Read - Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey

Today's Must Read - Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’ [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, July 2 Join Us [PROGRAMMATIC I/O New York: Agenda Live]( - Get educated on "Advanced Data Strategies For Marketers" by Credit Karma's head of marketing, Kiki Burton. --------------------------------------------------------------- Today's Must Read [Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’]( Ashlen Cherry sees federal privacy legislation in our future, though probably not this year. AdExchanger spoke with Cherry about getting acquired by Publicis, mobilizing for CCPA and why GDPR prep didn’t end on May 25, 2018... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Nielsen: Linear TV Wins When Streaming Subscribers Can’t Find Anything To Watch On Demand]( The indecision over what to watch stems from too much content to sift through. That’s an opportunity for SVOD content creators, programmers and marketers to do a better job at helping viewers either find what they’re looking for or to make a selection, even if they don’t have something specific in mind when they arrive... [More.]( [To Get The Outcomes Measurement They Want, Marketers Need To Speak Up]( With the ascendancy of ROI as the primary metric for assessing advertising, the pressure is mounting on brand leaders to show campaign effectiveness and ensure efforts are being optimized. With technology and methodologies for doing so still in an early stage, the future of TV attribution is beginning to take shape, guided by those who are early adopters... [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based on their share of the readership. But that revenue to date has been immaterial, publishing execs tell Business Insider. Some publishers, including The New York Times and The Washington Post, declined to join in part because the ad revenue isn’t worth potentially cannibalizing their own subscription business. There’s some reason for optimism though. The company has a way of producing “flops” with immense scale, as it did with Apple Watch and Apple Music. Publishers are going to stick it out with Apple, too, because so much value has recently evaporated as Apple puts the lid on iOS and Safari tracking data. [More](. Two Hours With Sir Martin Martin Sorrell has had a storied career in the advertising industry, from building WPP from scratch to very publicly resigning from his empire in 2017 to launching his second act, S4 Capital, just a few weeks later. Sorrell, who built WPP into the world’s largest advertising conglomerate, had always assumed that “he would leave WPP in a coffin,” writes The New York Times. But when WPP began underperforming in 2017, his retirement became more urgent to the board. Sorrell left in a rage after a leak to The Wall Street Journal accused him of misusing company funds to visit a prostitute. He waited “about three minutes after he quit WPP” to launch S4, which promises to do what WPP does for clients but “better, faster and cheaper.” Now, WPP’s previous CEO takes any opportunity to jab at his former empire and the decisions made by his successor, Mark Read. The piece evokes Sorrell’s personality, which David Segal describes as “part pugilist; part charmer,” as well as his reputation as an “exacting, exhausting” boss who seems to be “in a perpetual state of overdrive.” [More](. Go deeper: [Listen to AdExchanger’s recent podcast with Sorrell](. Kantar Closure? Speaking of changes at WPP: Bain Capital is in exclusive talks to buy a majority stake in WPP’s Kantar that would value the market research firm at $3.8 billion. The private equity giant is entering final negotiations with WPP after submitting the strongest offer in the bidding process, which included Apollo Global Management, Vista Equity and Platinum Equity, Bloomberg reports. WPP has been shopping Kantar and other assets for months as it trims its sprawling agency businesses. CEO Mark Read has led the reorganization since he took over last September. WPP founder and former CEO Martin Sorrell was a strong proponent of hanging on to Kantar, despite its underperformance compared with the rest of the group in recent years. Talks between WPP and Bain are ongoing, but the sale could close as soon as this week. [More](. Time For Change Time Out Group, which publishes eponymous magazines and news sites in major cities, is betting big on its new food markets group as a way out of the failing media business. Trying to work with or around Google and Facebook at their own digital ad game is a lost cause, Time Out CEO Julio Bruno tells the Financial Times. The company opened its first market in Lisbon in 2014, and has since discovered that the 4 million yearly brick-and-mortar visitors there are particularly valuable. “You go to the market and you want Wi-Fi, and have to enter your email. Then we have your email,” Bruno said. “We have POS [point of sale] system, so we have info about what you’re eating.” Investors are on board, and Time Out’s stock price has gained more than 50% so far this year. [More](. But Wait, There’s More - [A Unicorn Lost In The Valley, Evernote Blows Up The ‘Fail Fast’ Gospel]( - NYT - [IBM Spins Out Marketing Cloud Biz, To Be Backed By Centerbridge Partners]( - release - [The Human Hurdles To Smart Cities]( - Axios - [How Brands Streamline Their Agency Partnerships]( - eMarketer - [AT&T’s Xandr Has Ambitious European Expansion Plans]( - Digiday - [GroupM’s Wieser: On Time, Money And Media]( - blog - [Leadspace Acquires Reachforce To Accelerate CDP Business]( - MarTech Advisor - [Digital Insights Firm Contentsquare Acquires Israel’s Clicktale]( - Reuters - [Google And Facebook Are Sucking The Brains Out Of Europe]( - Bloomberg You’re Hired - [IAB Names Sheryl Goldstein SVP, Marketing And Member Investment]( - release Podcasts [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](

Marketing emails from accessintel.com

View More
Sent On

27/09/2019

Sent On

27/09/2019

Sent On

27/09/2019

Sent On

26/09/2019

Sent On

26/09/2019

Sent On

25/09/2019

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.