Today's Must Read - Epsilonâs Chief Privacy Officer: Compliance Is âAn Ongoing Journeyâ
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Today's Must Read
[Epsilonâs Chief Privacy Officer: Compliance Is âAn Ongoing Journeyâ](
Ashlen Cherry sees federal privacy legislation in our future, though probably not this year. AdExchanger spoke with Cherry about getting acquired by Publicis, mobilizing for CCPA and why GDPR prep didnât end on May 25, 2018... [More.](
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News Round Up
Hereâs todayâs AdExchanger.com news round-up⦠Want it by email? Sign up [here](.
Crab Apples
Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based on their share of the readership. But that revenue to date has been immaterial, publishing execs tell Business Insider. Some publishers, including The New York Times and The Washington Post, declined to join in part because the ad revenue isnât worth potentially cannibalizing their own subscription business. Thereâs some reason for optimism though. The company has a way of producing âflopsâ with immense scale, as it did with Apple Watch and Apple Music. Publishers are going to stick it out with Apple, too, because so much value has recently evaporated as Apple puts the lid on iOS and Safari tracking data. [More](.
Two Hours With Sir Martin
Martin Sorrell has had a storied career in the advertising industry, from building WPP from scratch to very publicly resigning from his empire in 2017 to launching his second act, S4 Capital, just a few weeks later. Sorrell, who built WPP into the worldâs largest advertising conglomerate, had always assumed that âhe would leave WPP in a coffin,â writes The New York Times. But when WPP began underperforming in 2017, his retirement became more urgent to the board. Sorrell left in a rage after a leak to The Wall Street Journal accused him of misusing company funds to visit a prostitute. He waited âabout three minutes after he quit WPPâ to launch S4, which promises to do what WPP does for clients but âbetter, faster and cheaper.â Now, WPPâs previous CEO takes any opportunity to jab at his former empire and the decisions made by his successor, Mark Read. The piece evokes Sorrellâs personality, which David Segal describes as âpart pugilist; part charmer,â as well as his reputation as an âexacting, exhaustingâ boss who seems to be âin a perpetual state of overdrive.â [More](. Go deeper: [Listen to AdExchangerâs recent podcast with Sorrell](.
Kantar Closure?
Speaking of changes at WPP: Bain Capital is in exclusive talks to buy a majority stake in WPPâs Kantar that would value the market research firm at $3.8 billion. The private equity giant is entering final negotiations with WPP after submitting the strongest offer in the bidding process, which included Apollo Global Management, Vista Equity and Platinum Equity, Bloomberg reports. WPP has been shopping Kantar and other assets for months as it trims its sprawling agency businesses. CEO Mark Read has led the reorganization since he took over last September. WPP founder and former CEO Martin Sorrell was a strong proponent of hanging on to Kantar, despite its underperformance compared with the rest of the group in recent years. Talks between WPP and Bain are ongoing, but the sale could close as soon as this week. [More](.
Time For Change
Time Out Group, which publishes eponymous magazines and news sites in major cities, is betting big on its new food markets group as a way out of the failing media business. Trying to work with or around Google and Facebook at their own digital ad game is a lost cause, Time Out CEO Julio Bruno tells the Financial Times. The company opened its first market in Lisbon in 2014, and has since discovered that the 4 million yearly brick-and-mortar visitors there are particularly valuable. âYou go to the market and you want Wi-Fi, and have to enter your email. Then we have your email,â Bruno said. âWe have POS [point of sale] system, so we have info about what youâre eating.â Investors are on board, and Time Outâs stock price has gained more than 50% so far this year. [More](.
But Wait, Thereâs More
- [A Unicorn Lost In The Valley, Evernote Blows Up The âFail Fastâ Gospel]( - NYT
- [IBM Spins Out Marketing Cloud Biz, To Be Backed By Centerbridge Partners]( - release
- [The Human Hurdles To Smart Cities]( - Axios
- [How Brands Streamline Their Agency Partnerships]( - eMarketer
- [AT&Tâs Xandr Has Ambitious European Expansion Plans]( - Digiday
- [GroupMâs Wieser: On Time, Money And Media]( - blog
- [Leadspace Acquires Reachforce To Accelerate CDP Business]( - MarTech Advisor
- [Digital Insights Firm Contentsquare Acquires Israelâs Clicktale]( - Reuters
- [Google And Facebook Are Sucking The Brains Out Of Europe]( - Bloomberg
Youâre Hired
- [IAB Names Sheryl Goldstein SVP, Marketing And Member Investment]( - release
Podcasts
[The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation
[The Big Story Episode 48:]( The Pod-Cannes
[The Big Story Episode 47:]( Tumultuous TV!
[The Big Story Episode 46:]( Amazon Gets (Ad) Served
[The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR
[The Big Story Episode 44:]( Who Dares Wins
[The Big Story Episode 43:]( Upfronting And Fingerprinting
[The Big Story Episode 42:]( Google-Fu
[The Big Story Episode 41:]( Strange New World
[The Big Story Episode 40:]( United We Stand
[The Big Story Episode 39:]( Stack That Cash
[Check out all episodes of The Big Story >>](
[AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston
[AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan
[AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron
[AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell
[AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman
[AdExchanger Talks Episode 128:]( IPG's Arun Kumar
[AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo
[AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider
[AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala
[AdExchanger Talks Episode 124:]( Dentsu Aegisâ, Doug Ray
[AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon
[Get More AdExchanger Talks Episodes >>](
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[PROGRAMMATIC I/O](, New York, October 15-16, 2019
[Industry Preview 2020](, New York, January 28-29, 2020
[PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020
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