AdExchanger News for July 1, 2019

Today's Must Read - Twitch Will Sell Products QVC-Style For Prime Day [AdExchanger | Optimizing the News] Today from AdExchanger Monday, July 1 Join Us [PROGRAMMATIC I/O New York: Agenda Live]( - Get educated on "Advanced Data Strategies For Marketers" by Credit Karma's head of marketing, Kiki Burton. --------------------------------------------------------------- Today's Must Read [Twitch Will Sell Products QVC-Style For Prime Day]( The close alignment between Twitch and its parent company signals how Amazon can use the media company to support its ecommerce business – and why it paid nearly $1 billion for the company five years ago... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [French Data Regulators Place Targeted Advertising In The Crosshairs]( France’s data protection regulator is going public with its action plan – and targeted online advertising is to be a “priority topic.” It shared its 2019-2020 agenda in response to appeals from the public, privacy advocates and online marketing professionals looking for guidance on how to comply with GDPR… [More.]( [Meet ALC, The Data Broker You Probably Didn’t Know Existed (Yet)]( Marketers want to do more with their data – second-party, third-party and, most of all, first-party – and ALC wants to become their go-to partner... [More.]( [Longer Privacy Policies Are Better – And Other Surprising Takeaways From The FTC’s PrivacyCon]( The FTC's PrivacyCon held last week provides a window into the thorny issues at the top of its enforcement agenda: the deficiencies of notice and choice, lessons learned from GDPR and whether the oft-cited advertising value exchange is actually, well, valuable... [More.]( [Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences]( Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a new approach for media sellers as they evolve into audience consultants that can better serve their clients’ KPIs... [More.]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up[here](. Wondery-ful A spree of acquisitions of podcasting and streaming audio ad tech startups by Spotify, Pandora and iHeartMedia has somewhat consolidated the category, but the independent market is still growing. Podcast production network Wondery raised $10 million last week at a valuation of more than $100 million. Podcast ad revenues in the United States grew 53% last year to $479 million and are expected to surpass $1 billion by 2021, according to the IAB and PwC. Wondery is the fourth-largest podcast publisher and has created shows such as “Dirty John,” which went on to become a TV program on Bravo. The company, on track to hit $25 million in revenue this year, will use the funds to expand to new international markets, The Wall Street Journal reports. “Podcasts are growing faster than anybody expected both from total listening as well as total advertising revenue,” said Wondery CEO Hernan Lopez. [More](. Brick By Brick Amazon has expanded a pilot program allowing people to pick up their online orders in participating stores to the North America region, with Rite Aid as the first brick-and-mortar partner, Internet Retailer reports. The program, called Counter, is similar to the Amazon lockers; both show up as a delivery option on the checkout page. “Being the first store partner for Counter in the US is a differentiator for Rite Aid and we believe our partnership with Amazon, that includes Locker, creates a stronger in-store experience,” said Jocelyn Konrad, Amazon’s EVP of retail and pharmacy operations. Kohl’s got a lot of value out of a deal with Amazon to be the ecommerce leader’s first major US retail partner to take returns at store locations. At the time, many in the industry considered the Amazon-Kohl’s deal a Trojan horse. But many have come around on dealing with Amazon, and see these kinds of pick-up or drop-off partnerships as a way to increase foot traffic. [More](. Bellyaching Mobile platforms have disintermediated everything from brands to newspapers, politicians to movie studios. Now you can add restaurants to the list. The biggest online ordering company is Grubhub, which charges restaurants a transaction fee and fees for marketing services. But the company is getting some pushback from restaurant owners. For one thing, Grubhub has purchased domain names for more than 23,000 locations that, unbeknownst to diners or the real restaurant owners, were siphoning search traffic into Grubhub-owned affiliate channels, The New Food Economy reports. Grubhub gets a lower fee on traffic from a restaurant's real site. Grubhub also displays fake phone numbers that redirect through the app’s call service, enabling it to claim fees as high as 30% even if users think they’re ordering directly from a restaurant. [More](. But Wait, There’s More - [Twitter To Label Abusive Tweets From Political Leaders]( - NYT - [British Broadcasters Are Taking On Netflix. Again.]( - Bloomberg - [Google Users Can Now Auto-Delete Location Data]( - WaPo - [FuboTV Launches Free, Ad-Supported Sports Channel]( - FierceVideo - [Tapad Partners With Beeswax To Extend Identity Resolution]( - release - [Google Launches A New Portal For Small Businesses]( - TechCrunch - [YouTube Is Pushing Augmented Reality Ads]( - Digiday - [Mediaocean Wants To Create A ‘DSP For TV’]( - Adweek You’re Hired - [DoubleVerify Hires Vet Gian LaVecchia To Lead Brand And Agency Growth]( - release Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](