AdExchanger News for June 26, 2019

Today's Must Read - Three Things DTCs Have Learned As They Get Into TV [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, June 26 Join Us [PROGRAMMATIC I/O New York: First Speakers Announced]( - This fall's speaker lineup includes Lyft, Zenith, Business Insider and Facebook. Join us October 15-16 at the New York Hilton Midtown. --------------------------------------------------------------- Today's Must Read [Three Things DTCs Have Learned As They Get Into TV]( TV is still a new medium for many digital natives, and getting into the old channel has created new insights into their funnel strategies, brand exposure and target audience… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Northwestern Mutual’s First-Ever CMO Overhauls Its Messaging And Data Strategy]( The financial services company now pays less attention to age and income, and more attention to prospective customers’ feelings about their money, financial goals and their stage in life. It then applies that information to every step of the marketing journey… [More.]( [We Need To Evolve The Creative Model]( A creative model must allow marketers to target individuals within their highest performing audiences, so they can be served particular stories most likely to result in ongoing engagement. This means considerably more than just learning which ads a person responds to and using AI for optimization... [More.]( [Introducing the Verity Engine]( [Categorize Content by Scanning Videos, Images and Text]( [gumgum.com/verity-engine]( News Round Up Global Transparency Facebook started rolling out transparency tools for [political ads in 2018]( – now it’s pushing those tools out globally. These tools include an authorization process, where Facebook confirms a political advertiser’s identity, and the party responsible for the ad will appear on the creative. “With these tools, regulators are now better positioned to consider how to protect elections with sensible regulations, which they are uniquely suited to do,” writes Facebook product manager Sarah Schiff in a blog post. [More](. What’s The Score? Comscore announced that it has raised $20 million from CVI Investments, a venture capital fund, with an option to raise an additional $30 million within a year depending how this investment performs. “This transaction strengthens our balance sheet and positions us to pursue our refocused growth strategy while providing the flexibility to better apply resources to meet our business objectives,” Comscore interim CEO Dale Fuller said in a [press release](. The media measurement firm has been through a period of disruption – if not an epoch. Former CEO Bryan Wiener [suddenly quit]( in April, and was joined by then-President Sarah Hofstetter. Earlier this month, COO Kathryn Bachmann resigned after only a few weeks on the job. [TechCrunch has more](. Mind The Shop Instagram has [stepped up]( its shopping capabilities, pitting the platform more directly against affiliate marketing and retail tech companies. Major online ad players like Google and Facebook are motivated by “a little bit of fear and a bit of jealousy” of Amazon, Michael Jaconi, CEO of Button, tells Bloomberg. [More](. What the other ad platforms envy about Amazon is that it’s become a “habituated source of transactions,” which in turn fuels its advertising business. Jaconi said the next stage of growth for online ad platforms will come from capturing shopping intent via mobile and connecting interactions to outcomes like sales, bookings and subscriptions. Button just raised $30 million, bringing its total backing to $65 million, so investors are still betting on independent tech in the mobile commerce space. [Read the release](. Pay And Stay The Herald Sun, a tabloid newspaper owned by News Corp, will start offering bonuses for reporters when their stories drive new subscriptions and subscriber pageviews. The extra payments will amount to “hundreds of dollars” per week for top performers, reports the Guardian Australia. News Corp has an internal analytics tool called Verity used by all of its news properties, which is what the Herald is using to dole out its bonuses. Reporters were briefed on the incentive scheme last week. “They were told it was a measure to encourage reporters to think about ‘selling’ their stories to readers and being more ‘proactive’ across the website and social media.” [More](. But Wait, There’s More - [How Ecommerce Sites Manipulate You Into Buying Things You May Not Want]( - NYT - [Shopify CMO On Building SaaS Ecom Tech Into A Household Name]( - Adweek - [Sales Enablement Tech Showpad Raises $70M]( - release - [Bic Launched A New Razor Brand Exclusively On Amazon]( - Digiday - [Criteo Announces The Departure Of COO Mollie Spilman]( - release - [How ByteDance Founder Is Building A Global Tech Giant From China]( - The Information You’re Hired - [MightyHive Names Jayne Babine As VP, Partnership Development]( - release - [Beam Suntory Hires ‘President Of Brands,’ Eliminates CMO Title]( - Ad Age - [Eventbrite Names Casey Winters As Chief Product Officer]( - release Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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