AdExchanger News for June 25, 2019

Today's Must Read - LiveRamp To Buy TV Analytics Startup Data Plus Math For $150 Million [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, June 25 Join Us [PROGRAMMATIC I/O New York: First Speakers Announced]( - This fall's speaker lineup includes Lyft, Zenith, Business Insider and Facebook. Join us October 15-16 at the New York Hilton Midtown. --------------------------------------------------------------- Today's Must Read [LiveRamp To Buy TV Analytics Startup Data Plus Math For $150 Million]( The cash and stock deal gives LiveRamp a strong foothold in the fast-moving TV ad tech category and prepares the business for a new generation of TV advertising currencies… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [What’s On Tap For Dynamic Yield After The McDonald’s Acquisition]( After spending $300 million to acquire Dynamic Yield in March, its technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America, with plans to roll out more and layer additional personalization features into the McDonald’s app… [More.]( [How Much Is Your Data Worth To Facebook, Google And Amazon? Senators Intro A Bill To Find Out]( A bipartisan bill proposed Monday would make big tech companies – Facebook, Google, Amazon, et al. – tell users how much their data is worth. The bill calls on the SEC to spearhead the creation of a methodology for calculating the value of user data… [More.]( [It’s Time For Standardization In Linear Addressable TV]( Dynamic ad insertion (DAI) is still without an impartial, easily-adopted standard for ad buyers, sellers and manufacturers to adhere to. For DAI to take off, the industry needs both consistent techniques and speed of adoption… [More.]( [As Cookies Crumble, Expect More First-Party Data And Privacy-Compliant Solutions]( Emerging privacy laws will result in third-party data solutions receiving more scrutiny, triggering growth of privacy-compliant technology and a move toward more first-party data use… [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Over The Top Ad-supported streaming TV service Tubi surpassed 20 million monthly users and 94 million hours of content in May, the company said Monday. Tubi’s fortunes are important because advertisers and investors are relying on ad-enabled VOD startups to challenge the position of gigantic subscription players, namely Netflix and Amazon. Other key players in ad-supported OTT include Roku’s programmatic platform, Hulu’s tiered approach and Tubi direct competitor Pluto TV, which Viacom acquired earlier this year. Tubi’s strides demonstrate “the vitality of AVOD in an environment fatigued by the amount of subscription video options,” CEO Farhad Massoudi said in a [press release](. Need Some Help? Samsung has put serious time and money into its personal assistant tech, dubbed Bixby, since it acquired the AI startup Viv for more than $200 million in 2016. Samsung hosts a Bixby developer conference and has the AI service built into Samsung’s popular smart home appliances and new Galaxy and Note smartphones. But despite the resources and distribution, can Samsung crack into a category where the mindshare and market share is utterly dominated by the triumvirate of Apple, Google and Amazon? A Q&A with Adam Cheyer, Samsung Mobile’s VP of R&D, sheds some light on the company’s plan to gain ground on the current AI cool kids and turn Bixby into a reliable revenue stream. [More at VentureBeat](. Be The Brand Direct-to-consumer companies are known for their performance marketing chops. But they also need to invest in their brands. “A low hanging fruit way to get started: reserve 30-40% of retargeting media spend towards brand marketing,” tweeted Reza Khadjavi, co-founder and CEO of the retargeting ad tech startup Shoelace. [Check out the full thread](. Maybe a percent or two of new site visitors in a given month will convert after checking out a product, he said, and many that don’t haven’t given up the brand; they may be waiting on a pay raise or the right reason to purchase. Following up on missed opportunities with aspirational messaging normally considered top-of-the-funnel creative could pay dividends. As could retargeting purchasers with validating messages to avoid returns or buyer’s remorse. “Most of these campaigns will in fact be ROAS positive. Just don’t be bummed if they hover around 1.5X while your conversion focused retargeting hits 5-6X.” But Wait, There’s More - [What Happens After Amazon Takes Over? Its Bookstore Has Clues]( - NYT - [Brand Twitter Grows Up]( - Vulture - [Singapore-Based Retail Analytics Company Trax Acquires Shopkick]( - release - [Lego CMO: Online Advertising Challenged By Content ‘Damaging’ To Kids]( - CNBC - [The LTV Metric Isn’t Dead. Here’s Why.]( - Mobile Dev Memo - [Juniper Report: Amazon Set To Disrupt Digital Ad Business]( - Digital TV Europe - [Slack And The Art Of Subscription Management]( - The Margins - [Facebook Must Face Lawsuit Over 29 Million-User Data Breach]( - Bloomberg Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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