AdExchanger News for June 24, 2019

Today's Must Read - Snap Embarks On A Charm Offensive; Amazon's Hiring Spree [AdExchanger | Optimizing the News] Today from AdExchanger Monday, June 24 Join Us [PROGRAMMATIC I/O New York: First Speakers Announced]( - This fall's speaker lineup includes NBC Universal, T-Mobile, IBM and Cadillac. Join us October 15-16 at the New York Hilton Midtown. --------------------------------------------------------------- Today's Must Read [Havas CEO Yannick Bolloré: 'My Competitors Got It Wrong']( Being privately owned has allowed Havas to focus on long-term growth and avoid the competition for scale, which Havas CEO Yannick Bolloré calls a mistake. "The struggle for the other holding companies is they’re too big," he told AdExchanger during Cannes Lions. "It was easier for us. I refused a lot of acquisitions just for the sake of getting scale." [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Smaato’s Co-Founders Step Down, Arndt Groth Named CEO]( The mobile supply-side platform told employees Friday morning that Ragnar Kruse and Petra Vorsteher are exiting the company they co-founded 15 years ago. Arndt Groth, who joined Smaato as president in 2017, will succeed Kruse, who had served as CEO since Smaato’s inception… [More.]( [Eagle Creek’s New Tracking Luggage Will Deepen Its Connection To Travelers]( Eagle Creek’s new luggage line includes a near-field communication chip that allows its travelers to track where they go and how many miles they’ve gone with their luggage. Eagle Creek will use the data to create travel communities and personalize experiences… [More.]( [After Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance]( Publishers are constantly measured by advertisers, agencies and tech vendors, yet we are provided little to no feedback on how we are delivering against the marketplace or our competitors. We don't know how to rank ourselves. We are just told that we need to do better… [More.]( [Is Brand Value Defined As Long-Term Or Short-Term Performance?]( Brand builders take a long-term view of value, investing today for the future of the brand or product. Performance marketers prioritize short-term value and measure success in sales or a predictable behavioral metric. Who is right?… [More.]( [Introducing the Verity Engine]( [Categorize Content by Scanning Videos, Images and Text]( [gumgum.com/verity-engine]( News Round Up Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive and exclusive. In Cannes this year, for example, there were 25 Snap employees on hand to take meetings, including top execs such as CEO Evan Spiegel and chief business officer Jeremi Gorman, and anyone strolling La Croisette was welcome to check out Snap’s AR-powered art show and enjoy ice cream on its terrace. Why so accessible all of a sudden? Snap wants advertisers to see it as a partner and collaborator, not just a cool kid. “We want to reflect what we believe the app to be: close friends, communication, some level of jubilee,” Gorman told Digiday. “We, as an executive team, acknowledged there was a disconnect for how we show up in public and how we actually are.” Snap’s charm offensive seems to be working. “You go to Facebook Beach and it’s like, ‘Ugh, same old story,’” said an agency holding company exec. “But with Snapchat, I started to see them open up with the partner summit. They talk more. They’re honest with what they can do now and what they’re trying in the future for us.”[More](. Poaching In The Amazon Need a job? Because Amazon is poised to fill some big advertising roles within its growing platform business, according to Business Insider. “Across the board, Amazon is also hiring salespeople focused on specific verticals,” reports Lauren Johnson, “including an open position to sell to financial service marketers – mimicking a tactic that big platforms like Facebook have used for years to make inroads with specific types of advertisers.” Amazon’s compensation favors bigger base packages and less emphasis on sales commissions – irregular within media and tech companies. And as ad tech, media and agencies lay people off, Amazon is well-positioned to have its pick of the litter. [More](. Hulu Gets Disneyfied The effects of Disney’s operational control over Hulu are already being felt. Hulu execs are reportedly telling non-Disney studios that, at some undisclosed point in the future, most of the shows on Hulu will originate from Disney. And of those that don’t, Disney is going to want its cut. The Information claims that “in cases where an outside studio wants to sell a show to the service, Hulu is likely to ask that one of Disney’s studios – most likely either ABC Studios or its recently acquired 20th Century Fox Television unit – be a co-producer. ” And the walled garden grows around the Mouse House. [More](. But Wait, There’s More - [Spotify Says It Overpaid Publishers In 2018, Requests Refunds]( - Variety - [Google Boosts Inventory, Reporting For iOS App Campaigns]( - MediaPost - [Bubble Raises $6.25M For Code-Free Platform For Building Startups]( - release - [Facebook Employee Email Change Shows Internal Consolidation]( - Business Insider - [P&G Ad Strategy Signals More Pain For Big Agencies]( - Financial Times - [Google Shuts Down Tablet Hardware Division]( - Computerworld Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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