AdExchanger News for June 21, 2019

Today's Must Read - Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse [AdExchanger | Optimizing the News] Today from AdExchanger Friday, June 21 Join Us [PROGRAMMATIC I/O New York: First Speakers Announced]( - This fall's speaker lineup includes NBC Universal, T-Mobile, IBM and Cadillac. Join us October 15-16 at the New York Hilton Midtown. --------------------------------------------------------------- Today's Must Read [Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse]( At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub ­­– Google’s answer to privacy-safe attribution – despite the implications for independent measurement… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: The Pod-Cannes]( This week’s episode of “The Big Story” is all about what happened at the Cannes Lions, which felt less like a giant debauchery this year and more like a place of a business… [More.]( [How The New Salesforce CDP Could Consolidate Cloud Marketing]( Salesforce has big plans for its recently released customer data platform. The world’s largest CRM and DMP provider is reimagining what enterprise customers need in their mar tech toolkit, says Salesforce Marketing Cloud CEO Bob Stutz… [More.]( [Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?]( Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names… [More.]( [Disney’s Data Honcho Discusses Its Unique Approach To Audiences, The Disney ID And Integrating Fox]( At Cannes, AdExchanger met with Dana McGraw, Disney’s VP of audience modeling and data science, to talk about how Disney creates its segments, the Disney identifier and the heady job she’ll have incorporating data from the properties Disney acquired from Fox… [More.]( [OpenAP’s New CEO: Collaboration Ain’t Easy, But The TV Industry Can Do It]( Can broadcasters really work together as friends – or, more likely, some flavor of frenemy – for the greater good of the ad-supported TV industry? [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up No More CMO For J&J Johnson & Johnson’s first CMO Alison Lewis is out after five years on the job. But the CPG giant seems like it’s getting rid of the role altogether, according to Ad Age. In a statement, J&J said: “We have established a new business model that streamlines priorities, allows us to operate more efficiently and increases our investment in categories that offer high potential for growth and where we can make a positive impact on consumers’ lives.” Lewis’ duties will be shared across J&J’s executive staff. [Read more](. Cheerio, RTB The Information Commissioner’s Office, the United Kingdom’s data and privacy watchdog, issued new guidance on Thursday directed specifically at real-time bidding in programmatic advertising. “We have focused on RTB due to its complexity, the risks it poses and the low level of data protection maturity we’ve found through some of our initial engagement,” writes Simon McDougall, the ICO’s executive director for technology and innovation, in a blog post summarizing the report. The commissioners have purposely taken a “measured and iterative approach” with its programmatic probe so as not to disrupt normal commercial activity out of fear of an imminent case. The programmatic examination will continue for another six months as the ICO engages further with the industry. This grace period also gives companies that don’t meet compliance standards a bit more time to make changes. “If you operate in the ad tech space, it’s time to look at what you’re doing now, and to assess how you use personal data.” [Read it](. In related news, Brave’s chief policy officer, Johnny Ryan, filed additional evidence to the ICO on Wednesday, including a spreadsheet listing 2,000 Google Authorized Buyers, that he and his co-complainants say proves Google’s online ad-selling policies don’t fly under GDPR. [More at The Register](. Cannes Pay Crazy Prices Cannes tends to play a big role in the annual ad tech rumor mill. AT&T’s acquisition of AppNexus last year was precipitated by talk of a deal for upwards of $2 billion (not to mention sightings of joint partying). And the same chatter is happening over rosé this year. AdExchanger sources peg LinkedIn’s deal for Drawbridge at [just under $300 million](, while the French financial newspaper Les Echos reports that Altice is shopping Teads, the native video SSP it bought two years ago for $322 million. Altice supposedly expects offers of [$2 billion or more](. “If Altice chooses to stay our main shareholder, we will be happy as our relationship with them is very positive,” said Teads chairman Pierre Chappaz in a statement to Adweek. “Alternatively, we will welcome a new shareholder if that is the outcome of the ongoing process.” [More](. But Wait, There’s More! - [The CCPA: Everything We Know With Six Months to Go]( - Security Magazine - [Millions Of Business Listings On Google Maps Are Fake – And Google Profits]( - WSJ - [How Subscription OTT Services Manage Seasonal Churn]( - Digiday - [Nielsen: Private Label Brands Are Upending Omnichannel Retail]( - blog - [Dealing With PR And Marketing Agencies’ Slack Overload]( - The Future Buzz - [To Take Down Big Tech, They First Need To Reinvent The Law]( - NYT - [Ex-Disney CEO Eisner Sees Big-League Sports Fleeing Broadcast TV]( - Bloomberg - [Ajit Pai Is Withholding Facts About Location-Data Abuse From Commissioners]( - Gizmodo Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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